What makes digital ads click-worthy?

Here are a few things to keep in mind as you design an advertising campaign for your Christian business, ministry, or organization to increase awareness.


Essential elements of a digital ad

Whether you develop your digital ads in-house or use a Christian Ad Agency or Marketing Firm like FrontGate Media, here are some best practices to keep in mind:

✔️A good ad design should be eye-catching but not so busy that it’s confusing.

✔️The colors and overall look should be coordinated and pleasant to the eye.

✔️The ad should be easy to read, with a clear message communicated in as few words as possible. Make it scannable rather than readable.

✔️A good ad design will target your intended audience and appeal to their specific interests.

✔️A successful ad design will provoke an emotional response in the viewer, whether it’s making them laugh, feel nostalgic, or inspire them to take action leading to social media engagement.

By following these simple guidelines, you can create an ad that is both effective and engaging.

What are your thoughts on this?

Need help creating digital ads to reach and engage the Christian audience? Contact us today to learn about our Christian Ad Services!