What makes a digital ad click-worthy?
Here are a few things to keep in mind as you design an advertising campaign for your brand to increase awareness:
Whether you develop your ads in-house or use a Christian Ad Agency or Marketing Firm like FrontGate Media, your ads should:
✔️A good ad design should be eye-catching but not so busy that it’s confusing.
✔️The colors and overall look should be coordinated and pleasant to the eye.
✔️The ad should be easy to read, with a clear message communicated in as few words as possible. Make it scannable rather than readable.
✔️A good ad design will target your intended audience and appeal to their specific interests.
✔️A successful ad design will provoke an emotional response in the viewer, whether it’s making them laugh, feel nostalgic, or inspire them to take action leading to social media engagement.
By following these simple guidelines, you can create an ad that is both effective and engaging.
What are your thoughts on this? Let us know in the comments!