If not, here are some of the reasons you should be and 2 ways to use YouTube for marketing:

➡️YouTube has 2 billion+ users
➡️77% of internet users between 15-35 use YouTube
➡️Over half of YouTube users are male
➡️YouTube generated $8.6 billion in ad revenue in 2021, Q4
➡️70% of consumers have made a purchase from a YouTube ad
➡️62% of users access YouTube every day
➡️50% of marketers include YouTube in their strategy*

 

Did these stats pique your interest? There are two ways you can utilize YouTube for marketing:

 

1️⃣Start a YouTube channel for your business, ministry, or organization

2️⃣Create YouTube video ads to reach & engage your audience on YouTube

 

Or do both! Whether you have consistent video content to share or you’re just looking for a new place to advertise, YouTube is an excellent marketing tool. 

 

*Stats from Sproutsocial.com