Fighting for Life by Lila Rose is a collection of raw and intimate stories about Rose’s life and experiences as a public activist for her millennial pro-life movement, Live Action. Written as a guidebook for becoming a force for change in a wounded world, Rose seeks to help others who see the world’s pain and injustices but don’t know where to begin to help make a difference. Fighting for Life guides readers through understanding their talents and wounds, overcoming insecurities and imposter syndrome, finding inner courage and confidence, and making a long-lasting impact in the world.
FrontGate Media was hired to promote Fighting for Life through our Christian Influencer Group. Because this book holds a firm stance that is political in nature, the process of finding qualified influencers to promote this book took time. However, the outcome was outstanding, resulting in increased engagement and sales.
The target audience for the Fighting for Life influencer campaign included Christian and non-Christian adults of all ages who are passionate about the pro-life movement and fighting other injustices in the world.
Lila Rose is openly pro-life, which is evident throughout her book. Because of this, FrontGate carefully identified, vetted, and selected a curated group of Christian influencers who were willing and excited to promote a book about such a sensitive yet important topic. Once we onboarded the influencers, we provided each with a free copy of Fighting for Life to read and promote on their social media pages and through their blog sites and email lists.
As highlighted below, the Fighting for Life Christian influencer campaign received excellent results, including high reach and engagement.
- Total Influencers: 29
- Total Followers: 1,144,484
- Total Social Engagements: 43,889
- Total Book Site Clicks: 277
Fighting for Life was promoted by 29 Christian influencers across Instagram, Facebook, Twitter, and Pinterest. Some of the influencers also used Instagram Stories and their highly-trafficked Blogs to promote the book further. Additionally, The Washington Times engaged in this campaign by sharing content on their social pages. TWT is the #2 digital news source right behind Fox News in the Conservative News community, which added a great traditional media-related touch to this promotion.
Presented to more than 1.1 million followers, the Fighting for Life campaign engaged 44,000 people with the content. This led to 277 link clinks directly to the book’s site at http://www.fightingforlifebook.com, where people could learn even more about and purchase Fighting for Life.
FrontGate Media’s Christian Influencer Group is designed to effectively promote various product and cause campaigns, even potentially controversial projects like Lila Rose’s book release. Because of the engagement of influencers across the nation, Fighting for Life gained traction, and people everywhere are finding the encouragement and support they need to make a difference in their communities.
Contact us today if you want to use the FrontGate Christian Influencer Group to promote your upcoming book, product, or program launch! We are excited to hear about your project and discuss how we can help you reach and engage your ideal audience.