FrontGate Media was hired by Redemption Law–a personal injury law firm in Florida–to develop and execute a lead generation strategy. Specifically, we wrote lead magnet copy and designed a 3-page PDF relevant to Redemption Law’s target audience. We then wrote a nurture email to turn readers into clients. Redemption Law is a Christian-owned firm that serves everyone in need of personal injury help. Keep reading to learn why we chose a lead magnet with a nurture email as our lead generation strategy and see examples of our work.
What is a Lead Magnet?
A lead magnet is a digital marketing tool used to generate leads for a business. It is typically a piece of content, such as an ebook or resource, offered for free in exchange for the user’s contact information. The goal of a lead magnet is to persuade the user to provide their contact information so that the business can follow up with them and convert them into a paying customer. Lead magnets can be very effective in generating new clients, especially when followed by a nurture email. However, they must be carefully crafted to ensure they offer value to the user and are relevant to the business’s products or services.
With this in mind, we created a PDF resource titled “7 Tips for Getting the Compensation You Deserve from Your Personal Injury Case” for Redemption Law. It’s relevant to their audience and points readers to the company’s services.
What is a Nurture Email?
A nurture email is an email sent to customers after they have signed up via a lead magnet. The email typically contains the free resource as well as other valuable information about the company. A nurture email aims to build a relationship with the reader and encourage them to take action, like make a purchase or sign up for a service. By sending customers a timely and relevant nurture email, companies can nurture them into loyal, long-term customers.
With this in mind, we wrote and designed a nurture email for Redemption Law that was automatically sent to readers once they completed the lead magnet process. The email includes multiple opportunities to download the free resource and information about the company. At the end of the email, there is a CTA to reach out to Redemption Law for a free consultation.
Do You Need a Fresh Lead Generation Strategy? We Can Help!
Are you a Christian-owned business, organization, or charity looking for new ways to capture website visitors’ information and nurture them into paying customers or clients? A lead magnet and nurture email is a great place to start. At FrontGate Media, we write lead gen pieces and email marketing campaigns that engage and convert the Faith & Family audience. Whether you need a new free resource or an updated email nurture sequence, we can write and design an on-brand campaign. Contact us today to learn more about our writing and design services!