Metadata comes in a variety of shapes and sizes, just like the publishers that create it. Join Firebrand Technologies and Bowker as we look at three different publisher personas and discuss how metadata can be adapted and transformed to fit the unique requirements those publishers face. Whether your company publishes trade print books, ebooks, or higher education content, these webinars will give you actionable information with helpful examples you can use to enhance your metadata and target your markets more effectively.

Metadata in Varying Personas: How Should it be Transformed to Suit Content?
This exciting series of three free webinars will help publishers to manage the varied characteristics of trade, ebook, and higher education metadata in this rapidly changing world of publishing. Speakers from Firebrand and Bowker will combine their expertise and provide valuable tips to help publishers negotiate the unique elements required in these three personas for best practices and discovery.

February 25, 2016
Webinar #1 – The Trade/Print Book Persona: How can metadata and title management for this traditional format be used in today’s changing marketplace? Register here

March 3, 2016
Webinar #2 – The Ebook Persona: What are the unique metadata challenges for digital works -whether they have a print sibling or not? Register here

March 15, 2016
Webinar #3 – The Higher Education Persona: Whether it’s print or digital, metadata for Higher Ed deserves special attention because of its particular components and attributes. Register here