Jessica Westra hired as publicity director
(Grand Rapids, MI) July 9, 2018—Zondervan announced today that Jessica Westra will join the Zonderkidz publishing division as the new publicity director.
Westra comes to Zonderkidz with more than 23 years of experience, most recently running her own events and media consulting business handling an array of media relations campaigns for her clients. Previously, she worked in event management for Tulip Time Festival, Inc. in Holland, MI, in addition to extensive freelance publicity work.
In her new role as publicity director for Zonderkidz, Westra will oversee all facets of public relations for the Zonderkidz catalog of products by leading general publicity efforts to generate brand awareness, develop and execute strategic campaigns, and support authors.
“Jessica’s passion for great content and dynamic approach to publicity will be enormously valuable for our authors and their books,” says Londa Alderink, vice president of marketing for Zonderkidz. “We are thrilled to gain Jessica’s comprehensive industry expertise as a resource for both our authors and our team.”
Zondervan, part of HarperCollins Christian Publishing, is a world leading Bible publisher and provider of Christian communications. For more than 80 years, Zondervan has delivered transformational Christian experiences through its bestselling Bibles, books, curriculum, academic resources and digital products. The company’s products are sold in multiple formats, worldwide, translated into nearly 200 languages. Zondervan offices are located in Grand Rapids, MI. For additional information, please visit www.zondervan.com.