IPG announces specials ahead of holiday shopping season
CHICAGO, IL— Independent Publishers Group (IPG) is launching several marketing campaigns and sales specials to support bookstores and readers ahead of the holiday shopping season.
“For nearly 50 years, IPG has prided itself on serving and being a part of the independent bookseller and publishing communities,” said Joe Matthews, IPG’s CEO. “This year has not been easy on any of us in the publishing industry, and we are hoping that with these sales and programs we can help readers and bookstores in what will hopefully be the best months of 2020.”
In conjunction with the American Booksellers Association’s (ABA) Indies First and Small Business Saturday campaigns, IPG will be offering a 50% discount on trade titles to booksellers who place orders directly through ipgbook.com or their IPG independent rep, using prom code IPGF20. The special applies to frontlist and backlist titles, and can be used on three separate orders over $100 before the end of the year.
On the direct-to-consumer side, IPG is launching the “Give Books This Holiday Season!” campaign through their website, where a 40% discount is offered on all orders, valid now through December 31, 2020, with promo code IPGHOLIDAY40. This discount is available to orders of any size, on all formats, and across all IPG lines.
Similarly, IPG’s publishing division, comprised of Chicago Review Press and Triumph Books, is offering a 50% discount on all titles through their websites chicagoreviewpress.com and triumphbooks.com, with promo codes SEASONSGREETINGS and HOLIDAYCHEER, respectively. These discounts are across titles and formats, and available now through December 31, 2020.
For ebooks, IPG is running a Holiday Reading Mega Sale across publishers with titles selling for $3.99 and under at major retailers including Barnes and Noble, Kobo, Apple Books, Amazon, and others. These sales are focused on holiday and winter themed titles, cooking, entertaining, crafting, and fiction, and the sales run through December 31, 2020.
About Independent Publishers Group (IPG): Founded in 1971, IPG was the first organization specifically created for the purpose of marketing titles from independent presses to the book trade. Today, IPG’s wide reach into the book market includes distribution of both print and e-books from a wide array of publishers, digital printing and traditional publishing. With consistent growth year over year, IPG’s success has come from supporting and encouraging the growth of its publishing partners in the United States and worldwide. IPG was acquired by Chicago Review Press in 1987, and this acquisition formed the parent company Chicago Review Press, Inc., which now owns Chicago-based indie publishers Chicago Review Press and Triumph Books.
Contact: Alisse Goldsmith-Wissman, Publicity Manager, 312.337.0747 email@example.com