It's never too late, Kathy Lee Gifford, Gifford, Non-fiction book, book promotions, Christian marketing, marketing

It’s Never Too Late by author Kathie Lee Gifford draws on stories from Kathie’s remarkable life to remind readers that whatever circumstances may come, God is still dreaming big for the future. Throughout this non-fiction book, Gifford encourages readers that God places dreams inside each person for a reason and that the best is yet to come. It’s Never Too Late is a reminder that regardless of what’s going on in your life, God has big plans ahead for you. 

FrontGate Media was hired to promote It’s Never Too Late through our Social Influencer Group to increase awareness, engagement, sales, and most importantly, to inspire readers everywhere that, with God, the best is yet to come. 

Target Audience

The ideal audience for this campaign was adult Christian women and men who read inspirational non-fiction Christian books. Whether an empty nester, newly single, navigating a career change, or eager for a change in life, anyone who is in the midst of a new or changing season was the target audience for this book promotion. 

Campaign

The campaign utilized FrontGate Media’s proprietary Social Influencer Group to reach and engage the target audience. This group is composed of Christian influencers with whom we have strong relationships and have vetted for effectiveness. 

In preparation for promoting It’s Never Too Late, FrontGate strategically created and executed a strong Influencer Marketing Campaign. A large part of this was identifying, presenting, and onboarding participants with an influence over potential buyers of It’s Never Too Late. 

Once identified, the Christian influencers were provided a copy of It’s Never Too Late to read and promote across their online social platforms. This campaign in particular took place across the four top social media platforms: Facebook, Instagram, Twitter, and Pinterest. Due to the broad target audience, diversifying platforms enabled influencers to reach Christian adults wherever they spend their time online. 

Results

The It’s Never Too Late social influencer campaign performed remarkably well:

  • Total Influencers: 30
  • Total Reach/Impressions: 1,356,496
  • Total Social Engagements: 10,635

This Christian Influencer campaign utilized 30 influencers to reach over 1.3 million people in their desired reader audience. This was achieved by promoting the book across multiple social media sources, including Instagram, Facebook, Twitter, and Pinterest. The large number of impressions and social engagements noted does not even include additional reach from Instagram and Facebook Stories. Additionally, some influencers chose to review It’s Never Too Late on book review platforms such as Goodreads and Christianbook.com. And, for a greater reach, some influencers with blog platforms wrote additional reviews and blog posts on the book to reach even more of their followers via social and email. 

As demonstrated above, the reach and engagement achieved through FrontGate’s Social Influencer Group were exceptional. According to our client, the It’s Never Too Late campaign accomplished the goals of engagement, sales, and reaching those who could use this message of God’s love the most. 

In the words of the client herself: “What a great response! Thank you for taking this on so quickly. I’m looking forward to working together again. This is great.”

If you are interested in utilizing our Christian Social Influencer Group for your next product or program launch, contact us today to learn more!