How to write a good headline

Are you wondering how to write a good headline? Whether you want to increase clicks to a blog post or boost engagement on social media, crafting an attention-grabbing headline is super important. It could be the difference between someone engaging with your content or passing over it. Keep reading to learn our top tips for writing attention-grabbing headlines to drive results for your Christian business, ministry, charity, or organization.

How To Write a Good Headline: 4 Essential Components

A good headline has four essential components: authority, specificity, urgency, and simplicity. Each of these elements plays a unique role in capturing the reader’s attention and encouraging them to engage with your content. Let’s dive into why each component is important and how it contributes to an effective headline.


Authority in a headline establishes credibility and trustworthiness. When readers perceive the source as knowledgeable or expert, they are more likely to trust the information and feel compelled to read further. Authority can be conveyed by using titles, referencing known studies, or mentioning expertise and experience. This not only builds confidence in the content but also positions the writer or brand as a leader in the field, making the headlines more gripping.


Specificity tells readers exactly what they can expect from the content, which makes the headline more appealing and trustworthy. When a headline includes specific details, such as numbers, percentages, or clear benefits, it provides a concrete promise of value. This precision helps to attract the right audience who are interested in those exact details, which increases the chances of engagement. Specific headlines also tend to stand out more amidst vague and generic ones.


Urgency creates a sense of immediacy that prompts readers to act quickly. When a headline suggests the information is time-sensitive or there is a limited opportunity, it taps into the reader’s fear of missing out (FOMO). This psychological trigger can bump up engagement rates as readers are motivated to click and read before the opportunity passes or learn something that can benefit them immediately. 


Simplicity ensures the headline is easy to understand and quickly conveys the message. In a world where readers are bombarded with information, a simple and clear headline is more likely to catch their eye and stick in their memory. It avoids confusion and makes the decision to click on the content effortless. By using straightforward language and avoiding jargon or complex phrases, you make it easier for readers to grasp the value of your content at a glance.

How To Write a Good Headline Using a Formula

Here’s an effective headline from The Pen Pivot newsletter — created using a simple formula.

  • The Formula: “[Authority] Shares The [Number] [Items/Activities] You Should [Remove/Stop] Immediately” 
  • The Inspiration: “Professional Organizer Shares The 9 Things People Should Throw Away Immediately”

Using this formula to write headlines ensures you get all the essential components in there. It provides clarity by specifying who is giving advice (the authority), what the content will cover (items or activities), and why it’s important (the immediate action to take). This structure not only grabs attention but also sets clear expectations for the reader, making your headlines more compelling and actionable. By using this formula, you can consistently create headlines that effectively capture your audience’s interest and drive engagement with your content.

How To Write a Good Headline: Tailoring These Strategies to Your Christian Organization

By focusing on authority, specificity, urgency, and simplicity, you can craft compelling headlines that attract and engage the Family and Family audience.

1. Pick an Authority

For Christian organizations, an “authority” could be you as the leader of your company. It could also be an expert on the subject matter or even scripture (after all, the Bible is the highest authority of all!). For example:

  • FrontGate Media CEO Explains
  • World-Renowned Pastor Shares
  • 1 Corinthians 13 Highlights

2. Get Specific

Being specific in your headlines makes it clear what readers can expect, which helps attract those who are genuinely interested in the content. For example:

  • FrontGate Media CEO Explains 3 Ways To Increase Donations
  • World-Renowned Pastor Shares 2 Habits Christians Should Stop
  • 1 Corinthians 13 Highlights 7 Ways To Show Love To Others

3. Determine Your Urgency

Creating a sense of urgency in your headlines encourages immediate action, which is essential for driving engagement and participation in your Christian community. For example:

  • FrontGate Media CEO Explains 3 Ways To Increase Donations This Christmas.
  • World-Renowned Pastor Shares 2 Habits Christians Should Stop Immediately.
  • 1 Corinthians 13 Highlights 7 Ways To Show Love To Others Before It’s Too Late.

4. Keep It Simple

Each of the three examples above is simple. There aren’t any unnecessary words. It’s not confusing. The reader knows exactly what to expect: 3 ways to increase donations, 2 habits to stop, and 7 ways to show love. The only downside of these examples is that they are long. Shorter is always better, but at least you can see all the elements for these examples. You can also split your headline between the Subject Line and the Preview Text for email marketing.

Need Help Engaging the Faith and Family Audience With Captivating Copy?

At FrontGate Media, we specialize in crafting compelling and effective messaging tailored to faith-based audiences. Our team understands the nuances of reaching and resonating with Christian communities. By leveraging proven strategies and deep industry insights, we help you create headlines and content that not only capture attention but also inspire action. Whether you need assistance with social media, email campaigns, blog posts, or any other form of communication, we are here to support your mission and amplify your impact. Reach out to us today to start engaging your audience like never before.