If you’re a ministry, nonprofit organization, or Christian leader looking for ways to share your mission with the world, blogging is a valuable tool for you. A blog gives you a platform to share your message and reach new audiences with your work.
Read on for tips about how to use blogging to grow your audience, drive website traffic, engage your followers, and generate sales or donations.
What are the Benefits of Blogging?
Before we dive into how to use blogging, it’s important to understand why you should invest time, energy, and money into this content marketing strategy. Here are four ways blogging can help expand your reach and grow your brand.
1. Blogging Reaches a New Audience
Do you know where your audience is online? Some may be on social media or reachable via email marketing. However, there’s an untapped audience that blogging reaches: the people searching Google. There are over 3.5 billion searches on Google each day, which means there’s a good chance your audience is searching for something related to your brand. When you consistently write and publish blog posts, you provide more opportunities for a larger audience to learn about your mission and engage with your offerings.
2. Blogging Drives Traffic to Your Website
When done strategically, blogging can increase your website traffic, leading to increased sales, donations, and purchases. When you write blog posts optimized for SEO (search engine optimization), they not only show up on Google, but they rank high on Google. When your blog post shows up on the first page of search results, you’ll see an influx of traffic to your domain. Blogging is an essential way to get your website to that first page without paying for ads.
3. Blogging Establishes You as an Industry Expert
Blogging provides another outlet to share your knowledge, expertise, and heart with the world. Whether you want to share a transformation story made possible by the generous donations to your nonprofit, help answer people’s most pressing questions about the Bible, or focus on how a key benefit provided by your product solves a problem, you can do it on your blog. The more active you are on your blog, the more people will view you as a trustworthy and credible source of valuable information.
4. Blogging Helps Readers Build Trust and Engagement
People “buy” from people they like. People engage with the people, brands, companies, and organizations they know, like, and trust. Your blog is one place to help your audience come to know you, like you, and trust you. Once they do, they will be more willing and excited to engage with your brand, whether by purchasing your new book, donating to your latest campaign, subscribing to your newsletter, or following you on social.
The Blogging Strategy to Create These Results
Blogging is an excellent way to grow and connect with your audience. However, to experience the benefits of blogging, it must be done strategically.
Follow these four tips for how to use blogging to reach a larger audience and share your mission, products, campaigns, and opportunities with more people.
1. Write on Topics that are Interesting and Relevant to Your Audience
Your blog is a place to reach and engage your audience, so your content needs to be interesting and relevant to them. Think about what your audience is most curious about. Consider their biggest interests, needs, and desires. Think about how you can help them find solutions to their problems through your ministry, organization, or products. If you aren’t sure what your audience wants to read, ask them! Send out a survey via email or create a poll on social media and ask your followers to share what type of content they’d love to see on your blog.
2. Use SEO Strategies in Each Blog Post
Search engine optimization strategies enable your blog posts to rank higher on Google and reach more people. Google (and other search engines) look at specific elements of your blog content to decide where to rank your post in search results. While there are many strategies to optimize your blog, one of the most important is to choose a specific SEO keyword phrase for each blog post. For example, this blog post’s SEO keyword phrase is “How to Use Blogging.” We are using that phrase throughout the post so that Google knows we want to show up in search results when someone searches “How to Use Blogging.” Each blog post should have a unique keyword phrase that’s used in the title, headers, and copy.
3. Write and Publish New Blog Posts Consistently
Consistency is key when it comes to using blogging to share your mission. Not only will your audience appreciate the new content, but Google will too. Google is more likely to rank a website that publishes new, relevant content every month than one that posts a couple of times per year. This consistency also helps your audience know when they can expect to hear from you, building loyalty and demand for your content.
4. Cross-Promote Your Blog Posts on Other Platforms
Blogging is an excellent way to reach a new audience. However, that doesn’t mean your current audience isn’t interested in reading your blogs too. That’s why it’s essential to cross-promote your content on other platforms. Create an Instagram post that highlights the main points of your blog and directs your followers to your website to read more. Write a LinkedIn or Twitter post and include a direct link to your blog. Send out a monthly email newsletter and share your latest content with your audience.
FrontGate Media’s Blogging Services Expand Your Reach
Learning how to use blogging to share your mission and engage a new audience can transform your organization. At FrontGate Media, we know what it takes to write blog posts that rank on Google and attract your target audience.
If you want to experience the benefits of blogging but don’t have the time or bandwidth to stay consistent, we can help.
Our blog writing services include creating a blog content calendar, writing SEO-optimized articles that increase website traffic, leads, and purchases, and cross-promoting your content across email and socials.
Another way to use blogging to share your mission is to lean on those with established blogs and large followings. The FrontGate Media Women’s Blogger Network reviews and promotes your products to their audience while directing followers to your website via backlinks.
There are so many ways to use blogging to expand your reach. Contact us today to get started!