How to Increase Email Open Rates?
Resend your emails to the “Unopened”
Are you asking yourself, “How can I increase my open rates? Do you want to achieve a 50%+ email open rate?
Resend. Resend. Resend.
Resending your emails to people who didn’t open them increases opportunities for engagement, significantly improving your open rate. The best part is that it isn’t spammy because the person never saw or opened your email in the first place! The very definition of “unopened” means that the subscriber never saw it.
People get busy. Inboxes get crowded. Your email gets lost in the sea of communications.
Don’t be afraid to resend your monthly emails to the “unopened” audiences 2 or 3 or even 4 times during a month and see your engagement soar! If you send weekly emails, do at least one resend to the unopened.
Click here for more Marketing Tips from FrontGate Media.