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Free webinar series for Christian retailers launches:
Gather & Grow

(August 15, 2019) – The Parable Group today announced the launch of a free five-session online webinar series to encourage and equip Christian retailers. Live Gather & Grow webinars are aimed at providing every Christian retailer with the latest tips, ideas, and insights to improve their ministry and boost their business. Each 30-minute webinar will be led by distinguished industry leaders.

Bookstore owner Lorraine Valk from Parable Christian Store of St. Joseph in St. Joseph, Michigan and Helen Schmidt, Senior Director of Marketing from HarperCollins Christian Publishing will lead the first session—How to Get New Customers into Your Store this Christmas—scheduled for September 4, 2019, at 9:00 AM Pacific. Each session will conclude with an open time for retailers to ask questions, share additional ideas, and learn from each other in an open forum.

Subsequent sessions include 5 Tips for Building Relationships with Churches; 3 Simple Ways to Boost Your Bible Study Sales; How to Get Discovered Online without Paying a Penny; and Discover What Your Data Already Knows—Inventory Tips to Increase Sales. Presenters include veteran retailers James Peters, Kevin Ferguson, Bob Gillett, and Chuck Wallington along with leaders from B&H Publishing, Hachette Book Group, HarperCollins Christian Publishing, and others. Details on future webinars are available at

“It’s our hope that this community-building and idea-sharing forum brings our industry together,” says Jeff Bruenning from The Parable Group. “We can all learn from one another, strengthen each other, and grow our ministries and businesses together.”

To promote the launch of the webinar series, each attendee will be automatically entered for a chance to win a $250 cash prize. One winner will be randomly selected on October 31, 2019.

Christian retailers are encouraged to sign up for the Gather & Grow webinar series by visiting

The Parable Group is a Christian marketing agency based in San Luis Obispo, CA. Since 1985, they’ve served over 1,000 Christian brands; including publishers, independent retailers, churches, non-profit ministries and more. Today, they pair decades of Christian consumer data with proven business practices and digital technologies to drive measurable results for those they serve. For more information, contact or visit

Contact: Sally Ross, (805) 329-4020,