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It’s Wednesday so that means it’s time for another Christian Marketing Tip!

Short-form video content has become the #1 way to reach and engage new audiences on social media platforms like Instagram, YouTube, TikTok and Facebook. Short-form videos include Instagram Reels, TikTok Videos, and Facebook Reels.

In faith-based marketing, if you’re on these platforms and haven’t hopped on this trend, now is the time!

Here are 7 dos and don’ts of short-form Christian video production:

✅ DO publish at least one short-form video a week.
❌ DON’T spend hours polishing the video to perfection.
✅ DO use trending sounds and songs in your videos.
❌ DON’T create brand new content every time (repurpose videos from Facebook, YouTube, or your podcast.)
✅ DO record your videos with good lighting (it makes all the difference.)
❌ DON’T forget to write an engaging caption with a CTA.
✅ DO start the video with an engaging hook to keep people interested.

If you’re looking to grow on socials, publishing short-form video content is essential. The best part is that short-form videos don’t have to be the highest-quality production.

There’s a time and a place for super-professional video content, but when it comes to Reels and TikToks, your audience is more concerned about being entertained or learning something new.

Keep that in mind when you create your short-form videos this week. We can’t wait to see them!

Here are some professional shorts we’ve created through FrontGate Moving Pictures, our Christian Video Production company:

1.  Mark Affleck (YouTube Invite Video)
2. Brooke Hazen (Book Trailer)
3. CrossCurrent (Crowdfunding Video)

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