What is happening?
Facebook users have complained about the amount of promotional posts in their newsfeed. Facebook is going to cut back on showing these kinds of posts. The types of posts that users are frustrated with are: direct advertisements (i.e.: “buy this item”), posts that link to sweepstakes or giveaways without additional content, and posts that are identical to previous advertisements. (Source)
When is this taking place?
According to Facebook, this will happen in January 2015.
What does this mean for me?
Don’t forget that the regular “rules” of social media still apply to your brand and your page. Consistent posting, targeting your audience (if you need a refresher on how to do this on Facebook, you can check it out here), and knowing your brand are all still guidelines for your page. Don’t forget to check your page’s rankings and statistics often, to track how your posts are performing.
Here are some changes you can make to boost your page’s views even with these new features:
Choose to tell a better story:
Create strong content with a narrative. Rather than an advertisement that asks a customer to buy your film on DVD, use the post to tell the story of one of the actors or why they chose to be in the movie. This will better fit the criteria that will be filtering out newsfeed items.
Use the comment section to supply appropriate links:
You may have noticed several prominent bloggers posting links to blogs with photos and captions, or simply text. This is a wise way to maneuver around the “promotional post” issue. Try posting part of a blog post or article as text, then add “Link in comments” at the bottom to guide readers to the link. By putting it into the comments, it will appear more organic and less like an advertisement. It will be more likely to appear in the news feed of your audience.
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