You know from our announcement last month that Facebook Shop set-up is now available through FrontGate (see the benefits write up here.)
Right before the July 4 holiday, Facebook added several new Custom Audience creation options to help you to increase eCommerce activity through FB advertising. The new options available are:
- People who viewed products
- People who added any products to their basket
- People who purchased any products
These options allow you to re-engage people who’ve expressed a clear interest in your products. Knowing that customers are up to 70% more likely to convert when retargeted with display ads, these are EXTREMELY valuable options for everyone looking to maximize their Facebook and Instagram ecomm success.
That’s the quick summary. You can read the full SocialMediaToday article here.
Don’t have your Facebook Shop set up?
Need someone to create your Facebook and Instagram Ad Campaign strategy, run campaigns, and measure results?
Want to outsource your social posting content development, scheduling and analysis?
Contact us today via our proposal request form or call 949 257-7797.