Best-Selling Author Kenny Luck’s 18th Book SOAR Completes the God’s Man Series
Lake Forest, CA – Every Man Ministries continues to equip churches across the world to engagewithand meet the needs of the men in their midst. Founded by men’s expert Kenny Luck, Every Man Ministries has ignited a generational movement to reach the community of men who are affiliated and attending church but remain unactivated and unnoticeable in their social and spiritual missions in the world.
SOAR, the capstone fourth book completing the God’s Man Series (WaterBrook Press/Random House) challenges dormant Christian men head on, empowering them to reject living lives of apathy and encouraging them to live as powerful agents of social and spiritual health. Following on the heels of the earlier series titles Risk, Dream and Fight, SOAR is for men who desire to create a positive blast zone of influence, and in the process, deliver God’s justice and compassion in their worlds to people in desperate need of relief, encouragement, and help.
In the face of Newsweek’s recent cover story “Man Up” (//tinyurl.com/newsweek-men), and the controversial piece “The End of Men” in The Atlantic earlier this summer (//tinyurl.com/the-end-of-men), many discussions are taking place on just how men are losing their hold on society. SOAR is the Christian church’s relevant and strong answer to the global conundrum about the state of manhood at a time where there is much chatter and noise in the world about just what is wrong with men.
Sadly, in most discussions of manhood, we hear only a defensive response with no real answers, only problems. Every Man Ministries and SOAR take the problems head on, right at the root of the issue: men need to defy their cultural identity and shift their thinking to embrace a spiritual identity, an identity that fosters healthy responsibility for the people they influence.
“The answer to broken male culture worldwide is not legislating more paternity leave, returning to the wilderness, or banging the retro-sexual drum until we all feel better about ourselves,” explains Kenny. “The answer is a revolution of the heart that creates the moral courage necessary to defeat cultural versions of manhood that, when adopted, produce collateral suffering. This exact dynamic fueled the birth of the Christian church, created a strong grassroots movement of social and spiritual health, and became a phenomenon that the watching world could not deny. We are standing on the precipice of a similar wave, a spiritual movement among men in and through the church.”
Last week, this point was proved in a big way when Kenny was a guest on Salem Talk Radio’s flagship Los Angeles station KKLA. As a guest on the evening drive “Frank Pastore Show,” listener response was so intense that Kenny’s segment was lengthened to the show’s full 3 hours. The day after the show, Pastore stated, “Over the past 7 years, we’ve never had a show like yesterday. I don’t think I’ve ever gone almost all 3 hours with the same guest before, but yesterday was different. Wonderfully different. The phone lines were melting with men and women, nearly every one of them reliving the deep pain of relationships gone bad. Much like the infected scab that needs to be removed before healing takes place, yesterday exposed many of those wounds. Many, for the first time, began to own their “stuff.” I believe the cleansing and healing of the Holy Spirit moved within many hearts yesterday. Check that, I know He did.”
Kenny adds, “There is an amazing human interest story here of the woman who called in and the man listening to the radio (…and many other men listening along with him) who heard her describe her journey with two husbands… I posted his response on the Discussions section of our Facebook fan page…he tells of listening to her describe him to a tee while she was actually describing the men who divorced her! I called the story: “Susan Hits Dave in the Gut.” See //tinyurl.com/susanstory.
For the past 10 years, Kenny Luck has dedicated Every Man Ministries to the mission of revolutionizing men’s ministry within the church, freeing men spiritually, and igniting spiritual health worldwide. Through a vision for both man-to-man and church-to-church ministry, Kenny is dedicated to training pastors and leaders in the church to create an engaging, realistic model of deeper faith in Christ. While his books and seminars reach men individually on a man to man basis, his pastoral training and resources have equipped and connected churches together in the execution of Every Man’s proven and tested strategy refined through his role as men’s pastor at Saddleback Church and as the men’s ministry voice in Rick Warren’s Purpose Driven Church network. Kenny Luck has created a proven, intelligent, and intentional men’s ministry systemorganized out of the church to provide muscle and passion to reach, relate to and re-ignite men, equipping them to live out God’s purposes for their lives. In his own Saddleback Church, over 7,000 men are connected in weekly groups that provide support, accountability and challenge.
Early comments on Soar:
– Bishop T.D. Jakes, founder and senior pastor, The Potter’s House
– Dino Rizzo, lead pastor of Healing Place Church and author of Servolution
– Dave Brown, director and pastor-at-large, Washington DC Area Coalition of Men’s Ministries (WACMM)
For more information or to schedule an interview with Kenny Luck, please contact