ECPA's Rush To PressEllie Claire reaches milestone


Ellie Claire, the stationery and gift division of the Worthy Publishing Group, has reached a milestone in its 6-year history, having sold more than 3 million gift products. Ellie Claire’s unprecedented success with Signature Journals led the division to launch a spinner rack merchandising program, which will debut in September, centering around its top-selling For I Know journal. Besides the spinner rack program, Ellie Claire’s paper expressions products are now made available in the gift markets through Diverse Marketing Group (www.diversetoy.com), which represents notable publishers such as HarperCollins, Parragon, and Quarto/Quayside. DMG took interest in the Ellie Claire line due to its inspirational content and exceptional quality. Ellie Claire products will make their debut at the Dallas Total Home and Gift Market Show, June 18-24, and will also have a showroom presence at the Atlanta and Minneapolis gift shows as well. For more information about the Ellie Claire product line, contact Julie Jayne, Vice President of Sales,Julie@WorthyPublishing. com