Egermeier’s Interactive Story Bible uses captivating illustrations, engaging videos, and the chronological order of the stories to engage young Bible readers. It features QR codes through the book that link to videos, so readers can hear and see the Bible come to life. Egermeier’s Interactive Story Bible aims to engage young readers while instilling a sense of Biblical literacy. The interactive format helps people of all ages put the pieces together, making the Bible more approachable and pointing everyone to Jesus. 

FrontGate Media was hired by Warner Press Kids to run a Christian blogger campaign to generate brand awareness, leads, and sales for Egermeier’s Interactive Story Bible. We used our proprietary Christian Women’s Blogger Network to promote the Bible to the Faith & Family audience online. 

Target Audience

Egermeier’s Interactive Story Bible is designed for children 8 years old and up. Because of this, the target audience for this campaign included parents, grandparents, guardians, children’s pastors, and ministry workers that have or work with children eight years or older. 

Campaign

FrontGate Media utilized our Christian Women’s Blogger Network securing reviews from Christian bloggers passionate about sharing faith-based products on their established blogs, websites, and social media platforms to promote Egermeier’s Interactive Story Bible. 

We secured 21 bloggers and provided them with a free copy of the Bible. Additionally, the bloggers were given a discount code to include in their reviews–enabling people to purchase the Bible for 30% off during the month of December. Lastly, the bloggers promoted a giveaway campaign to their followers for a chance to win 1 of 3 copies. 

Each blogger was tasked with writing a detailed blog post reviewing the Bible to post on their personal blogs. Many went above and beyond and posted their reviews on social media platforms like Instagram, Facebook, and Twitter. The campaign featured long-form articles, Instagram posts, Instagram reels, Instagram stories, Facebook posts, Twitter posts, and even a TikTok video.

Results

The Christian blogger campaign for Egermeier’s Interactive Story Bible performed exceptionally well, generating brand awareness, engagement, leads, and sales.

• Total Bloggers: 21
• Total Social Reactions (likes, comments, shares): 8,037
• Total Impressions: 606,285
• Email Leads Collected: 205

This blogger campaign is yet another example of how powerful the online community can be in promoting faith-based products to the Christian audience. By sharing about Egermeier’s Interactive Story Bible across multiple platforms, over 600,000 Christian families and ministry leaders were able to learn about this new, interactive Bible to engage young readers. Additionally, with 205 emails collected through the Bible giveaway campaign, Warner Press Kids can continue to nurture these leads and generate more sales for this Bible and future products.

Do you want to use Christian bloggers to promote your faith-based product? FrontGate Media has established partnerships with hundreds of Christian women bloggers ready to help you reach and engage a broad audience. Reach out to us today to learn more!