rush to press news and updates

ECPA releases landmark Christian Reader
Preferences Research


The ECPA Report on Book & Bible Purchasing and Reading Preferences of U.S. Christians is now available for purchase by ECPA member publishers.  The 160-page report was commissioned by the ECPA Research Committee and is a result of an extensive survey conducted this Fall with over 2000 book buyers who identify as Christian.

ECPA underwrote half the cost of the project so that the price could be deeply discounted to its members and offered at a sliding scale based on publisher size.

“I believe that this is the most comprehensive and useful survey ECPA has ever commissioned with exclusive access to never-before-seen information straight from book buyers who are Christian, on how they prefer to discover and purchase books,” explains ECPA president Stan Jantz. “If you are a Christian publisher, the information in this report will be of profound value to your company.”

The survey asked questions that Christian publishers said they wanted to know about:

  • Overall book purchasing preferences and discovery
  • Reading motivation and topics of interest
  • Specifically Christian book purchasing behavior and information sources
  • Christian fiction and non-fiction preferences and opinions
  • Bible discovery, purchasing preferences, behavior
  • All broken down by demographics, and MORE!

Jeannette Taylor with JET Marketing developed the survey based on participation from Christian publishers on the ECPA research committee, and wrote the final report with input from Kristen McLean with NPD.

“As a result of publisher feedback, the ECPA Research Committee coordinated this very important survey – utilizing market research and data experts, and asking specific questions Christian publishers identified as important to them,” stated ECPA Research Committee chair and board member Jeff Johnson, COO of Tyndale House Publishers.  “The ECPA board believes in the importance of investing in this research for ECPA members and the industry.”

More information and order requests are available on the ECPA website at

The Evangelical Christian Publishers Association (ECPA) is an international non-profit trade organization comprised of member companies that are involved in the publishing and distribution of Christian content worldwide. Since 1974, ECPA has strengthened Christian publishing by building networking, information, and advocacy opportunities within the industry and throughout multiple channels so that our members can more effectively produce and deliver transformational Christian content.

Media Contacts:
Stan Jantz, ECPA President & CEO,, 480-966-3998 ext. 101