ECPA releases Christian Publisher Audience Survey for its members
In response to member feedback on what research would be of most value to them, the ECPA Research Committee commissioned the services of JET Marketing to find out the reading and buying preferences of book and Bible buyers among ECPA publishers’ respective audiences. The survey was conducted in June and July of 2023 and includes demographics and buying behavior; media engagement; resource engagement; and relationship with church among customers of ECPA publishers. ECPA members are now able to purchase the full report.