Digital Subscriptions: Inevitable and driven by the market
A new BISG study on digital subscriptions publishes the week of June 16
Preorder your copy here.
During last week’s Making Information Pay conference at Digital Book 2014, we shared early results from our forthcoming study Digital Books and the New Subscription Economy. Industry leaders addressed the question “Will we see a subscription economy for digital books?”
The answer: we already have. And as important: the market drives the model.
Key findings from BISG’s study show that subscription models have already begun to alter publisher content strategy in different ways depending on sector and market. For example:
- 80% of industry stakeholders see subscriptions as inevitable; 84% believe they will have a positive revenue impact in the next five years.
- Publisher expectations vary widely depending on sector and market. Professional and higher ed publishers are most likely to consider subscriptions inevitable, followed by scholarly publishers and then trade.
- Publishers’ biggest concern is not cannibalization but a perceived consumer desire to “own” vs access content. This concern varies significantly by sector: it was cited by 65% of scholarly presses and 77% of professional publishers.
- Concern about cannibalization also varies, with the greatest concern coming from scholarly publishers.
Digital Books and the New Subscription Economy offers much more data and analysis to help answer the myriad questions you have about the subscription models of selling books, and to help make sure your publishing model reflects your changing market.
Pre-order yours today; early-bird pricing for IDPF Digital Book 2014 attendees and BISG members expires after June 6.
For further information about the study, email Nadine Vassallo at Nadine@bisg.org. For a press copy or other questions, email Jeanette Zwart at Jeanette@bisg.org or firstname.lastname@example.org
About the Book Industry Study Group, Inc.: The Book Industry Study Group, Inc. (BISG) is the book industry’s leading trade association for standards, education, and research. The mission of BISG is to facilitate innovation and shared solutions for the benefit of all companies and practitioners who create, produce, and distribute published content, and the organizations that support them. Membership consists of publishers, manufacturers, suppliers, wholesalers, retailers, librarians, and others engaged in the business of print and electronic media. For over 35 years, BISG has provided a forum for all industry professionals to come together and efficiently address issues and concerns to advance the book community. Learn more about BISG at www.bisg.org