Digital Marketing sessions announced
ECPA PubU, held November 5-6 in Nashville for Christian publishing practitioners, will feature more than 40 sessions in six tracks. In addition to keynote sessions by LYSA TERKEURST and ANDREW PETERSON, sessions will be offered in tracks for Emerging Leaders, and in the topics of Reader Engagement & Publicity, Data, Delivery & Workflow, Design, Editorial, and Digital Marketing. Here is a spotlight on the sessions in the Digital Marketing track, curated by JamieLyn Heim (Marketing Manager, David C Cook) and Jerri Helms (Sr Director of Digital Marketing Initiatives, HCCP):
The Podcasting Puzzle: Whether you are thinking of starting a show or want to learn how to promote using podcasts, this session will fill in the missing piece of your marketing puzzle. Presented by Eric Nevins, host & story curator of Halfway There podcast and founder of Get Curious Media.
Keeping Up with Social Media will discuss the shifts and strategies to be aware of in order to more effectively leverage the use of these powerful platforms. Presented by Mark Glesne, Marketing Director, HarperCollins Christian Publishing.
How to Build a Better Marketing Website will cover 5 key considerations when building a marketing site to help your next project succeed. Led by Brian and Robb Erickson, co-founders of King Grizzly.
Design Thinking: Join Nick Lee (Art Director at David C Cook) as he guides you through the framework of Design Thinking, and learn the practical ways this discipline can start paying immediate dividends from UX to content marketing strategy and beyond.
SEO in 2020: a crash course on how to get more traffic from search engines in 2020. Presented by Jeffrey Kranz, co-founder, Overthink Group.
Get Inspired to Move Your Backlist: Join digital marketing and publishing expert Joan Begitschke (Verve Marketing Group) for “easy” ways to promote backlist and increase sales with a little intentionality and often minimal effort.
Building and Engaging a Community: Lysa TerKeurst will share valuable wisdom about engaging hundreds of thousands of followers. Attendees will learn how they and their authors can be most effective building their own communities.
View all sessions at ECPAPubU.org.
REGISTER SOON! Final month for early bird pricing.