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CRA sets up Giving Page to support independent
Christian bookstores

(April 2, 2020) LARGO, Fla.— While funds are being given for all kinds of businesses affected by the coronavirus closures, Christian Retail Association (CRA) is supporting independent Christian bookstores who carry products that are vital in these challenging times.

“While we know that the government’s $2.2 trillion bailout will help our independent Christian bookstores, they are going to need more help than that,” said Sue Brewer, Chief Operations Officer of the Munce Group, a working partner of CRA. “The products our stores have to offer are just what people need in times like this. They bring hope and encouragement, reminding us we are not alone, because God promises He will never leave us or forsake us.”

Bob Munce, president of CRA, said that most people will give to a good cause, but only Christians will give to spread the gospel. In a grassroots approach, CRA is sending information about the giving page to all vendor partners, asking them to share this initiative on their personal social media pages in order to reach outside the industry.

Donations can be given by visiting Since CRA is a non-profit organization, all donations are tax deductible. Net proceeds will be collected by May 30, 2020 and distributed to the approximately 200 CRA member stores.

Christian Retail Association is a non-profit ministry founded by Munce Group President Bob Munce in an ongoing effort to better serve independent Christian retailers. The Munce Group was founded in October 1991 and currently serves nearly 200 member retailers across the US. The mission of the Munce Group is to provide member retailers with the highest quality Christian materials and services to equip independent Christian retailers for the work of their ministry and business. For more information, visit or call 800-868-4388.

Contact: Andrea Stock,