ECPA's Rush To PressComplimentary Webinar from Aptara tomorrow on Digital Media Rights: Tuesday, July 29, 12-1PM

Visual content has 40–60 times the impact of text.But in an age of widespread and widely accessible digital media, how do publishers incorporate compelling authentic imagery without putting their business at risk? Digital media has changed how we source and license visual content. In a digital global market, rights research and acquisition has become a publishing ‘must.’ What impact is this having on product development and consumption?How can you identify authentic content? And how are content providers responding to this growing need? Join three experts online July 29th as they share their unique perspectives. Learn how to navigate this unprecedented landscapewhile maintaining a commitment to authenticity and innovation. Speakers: David Jolliffe, VP Global Rights & Permissions, Pearson; and Petri Rahja, Founder & CEO, Scoopshot. Register