ECPA's Rush To PressChristian Retailers Sales Up, Beating NRF Black Friday Sales Trends

Christian retailers utilizing the Signature Marketing Network promotion tools reported increased sales over the Thanksgiving weekend, in contrast to the decrease in spending reported by the National Retail Federation’s Thanksgiving Weekend Spending Survey.


Some Christian retailers experienced double digit growth in transactions and sales for Black Friday and Saturday Promotions.  Retailers reported that their Signature Marketing deep discounted specials featured on their in-store endcap promotions and showcased in their email marketing and store websites, drove traffic and sales during their Black Friday and Saturday Promotions.


“Both our transaction count and sales were up because our special price promotions, in-store presentations and outbound marketing helped us compete and win with major retailers every day.” said Danny Vera from Christ Centered Life in Ft. Meyers.  “Signature Marketing gives us the tools to build our own brand by leveraging the national brands, even integrating our online, email and in-store promotions with our marketing group promotions.”


“New products and Bestsellers deeply discounted to 40% or more off retail, along with $5, $7.97 and $9.97 price point items, all supported with margin protection by our vendors are critical to our success,” said Bruce Erdel of Christian Publishers Outlet.  “We have found it very important to promote these key products and always have them prominently signed and featured in our store.”


“With another record year for Living Room Bookstore, we are grateful to God, my daughter Kim and our team here in the store for the way we are impacting our world for the Kingdom,” said Bill Sharp.  “Our in-store sale and new release promotions, coordinated with our website and email promotions have been very effective in driving traffic and sales for us,” Bill added.  “We take advantage of good deals every month through Signature Marketing, giving our customers the value they are looking for with service they can’t find anywhere else!”


Innovative, Inc. ( is a leader in providing marketing solutions that grow businesses by integrating traditional and new media marketing tools.  They provide Online, In-Store and Church Marketing solutions for over 600 independent Christian retailers, as well as many of America’s leading Church Bookstores and other Ministries.  Signature Marketing Network and Innovative Church Marketing are marketing solutions of choice for leading Christian retailers and have been for over 25 years. For more information visit or contact Richard Hauhuth at (888)747-4264 x2024.

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