Chriscynethia Floyd Leads Marketing for
New Ministry Initiative at David C Cook
Lisa Beech, Associate Director of Publicity
719-536-0100, ext. 3022, firstname.lastname@example.org
Colorado Springs, Colo., February 22, 2016 – David C Cook is pleased to announce that Chriscynethia Floyd will expand her role and become the vice-president of marketing and sales for the newly created Learning Resources Strategic Ministry Unit (SMU).
Cook recently realigned its books and curriculum into the SMU after acquiring the resources of Gospel Light and Standard Publishing last fall. Floyd initially joined Cook in July 2015 as vice-president of marketing for books and media.
Floyd says, “David C Cook has a long history of equipping and inspiring the body of Christ. This newly created Strategic Ministry Unit will provide greater opportunity for the team to develop additional resources and bring focus to our work with ministry partners, Christian retailers, and authors.”
Executive publisher Verne Kenney says, “I’m thrilled that Chriscynethia is now taking the lead in marketing and sales for our new Strategic Ministry Unit. She has great leadership skills and brings a fresh perspective to our work creating life-changing resources for local churches around the world.”
Over Floyd’s 20-year publishing career, she has held key positions in marketing, sales and product creation at Barnes & Noble, Children’s Defense Fund, Perseus Book Group, HarperCollins Publishers, and Zondervan Publishing. Floyd, who recently relocated to Colorado Springs, is also a classically trained vocalist who has performed for presidents George H.W. Bush and Bill Clinton.
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David C Cook is a leading nonprofit organization serving the global Church with life-transforming, Christ-centered materials. Headquartered in Colorado Springs, Colorado, with offices in Illinois, Tennessee, Canada, and the United Kingdom, David C Cook’s resources are published in over 150 languages and distributed in more than 160 countries. Originally founded in 1875 as a curriculum publisher, David C Cook today publishes numerous bestselling books from a variety of award-winning authors. It is also a leading provider of worship music through its Integrity Music label, which publishes many of the top songs sung in churches worldwide, including “Revelation Song,” “Open the Eyes of My Heart,” “Your Great Name,” and “I Am Free.” Additional information can be found at www.davidccook.com.