Featured Creative: Social Ad Cluster for “Deacon: Phoenix of the Clergy” by E. C. Andercheck

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Social ad clusters can be built around any product, service or cause.  When author E. C. Andercheck set out to expand awareness of his book Deacon: Phoenix of the Clergy, he had a powerful message ready to share. The book makes a timely, well-researched case for restoring diaconal ministry to its rightful place in the church. The challenge many Christian authors face is not the quality of the message. It is finding a way to place that message in front…

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The State of Christian Influencers on YouTube in 2026

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The State of Christian Influencers on YouTube in 2026 A new era of Christian influence is unfolding on YouTube. In 2026, faith-based creators are no longer a niche corner of the platform. They’ve become a significant force in digital media — reaching millions of viewers, shaping cultural conversations, and creating real marketing opportunities for brands and ministries. Understanding the current state of Christian influencers on YouTube is essential for any organization that wants to reach faith-driven audiences effectively. Here’s what…

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Steph Carse Crowned Winner of Quebec, Canada’s The Masked Singer (Chanteurs Masqués) in Stunning Finale Reveal

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Congratulations to our FrontGate team member Steph Carse!!! Steph Carse Crowned Winner of Quebec, Canada’s The Masked Singer (Chanteurs Masqués) in Stunning Finale Reveal (NASHVILLE, TN) – In a triumphant unmasking that captivated the nation, Steph Carse was revealed as the winner of Quebec, Canada’s The Masked Singer (Chanteurs Masqués) during last night’s electrifying season finale on TVA+. Competing anonymously under one of the season’s most talked-about costumes, Carse captivated viewers with his signature vocal power, emotional storytelling, and unmatched versatility—qualities that have defined his extraordinary…

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SPCK Group appoints Rio Summers as head of Marketing and Publicity

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SPCK Group appoints Rio Summers as head of Marketing and Publicity SPCK Group has appointed Rio Summers as Head of Marketing and Publicity, effective from 1st August 2025. Rio will spearhead the entire marketing strategy for SPCK Group, overseeing the marketing, publicity, and web teams across all its imprints and divisions. Read More…

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B&H Academic releases new lineup this fall: theological, historical, practical

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B&H Academic releases new lineup this fall: theological, historical, practical B&H Academic, an imprint of Lifeway Christian Resources, has a lineup of significant works releasing this fall: from a theological exploration of bodily care to a deep dive into the story of the Southern Baptist Convention. Read More…

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Don’t Assume Christians Are Broke or Cheap

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Why Underselling Your Value is Hurting Your Results—and How Generosity Really Works When marketing to Christian customers, many businesses make a critical assumption that can significantly hurt their results: Faith-driven people won’t spend money. Donors are only moved by financial desperation. Pricing your product or service with confidence is “unspiritual.” This mindset doesn’t just sell your audience short; it undervalues your mission and can even hurt your bottom line. Christian business pricing isn’t about underselling; it’s about recognizing the value…

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Stop Thinking Branding Doesn’t Matter “Because It’s Ministry”

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For Christian ministries and faith-driven organizations, the heart behind your work is clear: you’re doing it for God’s glory, not personal gain. You’re not chasing trends you’re chasing transformation. But there’s a common mistake many ministries make: the false belief that faith and professionalism can’t coexist.  Many assume that because the mission is spiritual, the presentation doesn’t need to reflect the same level of professionalism. However, this approach can limit your ministry’s potential to make a lasting impact. In this…

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The Mistake of Relying on Church Partnerships Alone

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For years, one marketing strategy has been at the heart of Christian marketing efforts: Partnering with churches Getting a pulpit announcement Leaving flyers in the church lobby While these church partnerships can be effective, they often limit your reach. In today’s fast-paced, digital world, Christians are engaging with faith-based content far beyond the church walls. So, if your strategy stops there, you could be missing out on connecting with a wider, more engaged faith-based audience. In this blog, we’ll dive…

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Don’t Treat Christian Moms Like a Monolith

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When it comes to marketing to Christian moms, most brands get it wrong. They often rely on one general image: A stay-at-home mom A Bible in hand Shopping for devotionals, homeschool kits, and Christian merchandise But here’s the reality: Christian moms are far more diverse. It’s shaped by individual experiences, lifestyles, and needs. If your marketing strategy assumes all Christian moms are the same, you risk missing out on connecting with your true faith-based audience and failing to understand why…

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Why You Shouldn’t Target “Christians” in Facebook Ads (Alone)

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In the world of Christian Facebook ad targeting strategies and digital marketing, Facebook’s targeting options seem like a goldmine, especially for faith-based organizations. You type “Christian” into the Interests field, click a few checkboxes, and voila: your message should now reach millions of believers. But here’s the catch: faith is an identity, not just an interest. Rethinking your audience targeting strategy is key to making sure you’re reaching the right people, not just those who fit a broad category. This…

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Stop Trying to Christianize Secular Strategies Without Adapting Them

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How to Build a Christian Marketing Strategy That Respects Faith and Drives Results. Marketing is constantly evolving. Every year, trends change. Funnels get updated. Headlines become bolder. But one thing often stays the same: many marketers copy secular strategies and try to Christianize secular strategies for Christian audiences without proper adaptation. This creates a major problem. What works for clicks or conversions in a general marketplace may fail or offend in a faith-based setting. A Christian marketing strategy must respect…

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Unlearn the “If You Build It, They Will Come” Mentality

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In the Christian world, many passionate entrepreneurs and ministry leaders believe their mission alone will attract support. They spend months developing a product, launching a nonprofit, or opening a faith-based business. They pray over it, commit it to God, and expect people to find it naturally. But the response is often underwhelming. Why? Because launching something meaningful isn’t the same as promoting it effectively. Simply launching a Christian product or nonprofit isn’t enough without a strategy. No matter how prayerful…

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New Book from Rick Burgess and Iron Hill Press

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New Book from Rick Burgess and Iron Hill Press New York Times bestselling author and nationally syndicated radio host, Rick Burgess, has just released a new book with Iron Hill Press. In “Men Don’t Run In the Rain,” Burgess reflects on the unforgettable wisdom of his father, legendary coach Bill Burgess, pairing colorful sayings with deep spiritual truths. The book is a tribute to a rare kind of man and the lessons that last a lifetime.  

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Bear Grylls to release “The Greatest Story Ever Told” with Hodder Faith

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Bear Grylls to release “The Greatest Story Ever Told” with Hodder Faith In “The Greatest Story Ever Told: An Eyewitness Account” by Bear Grylls (Hodder Faith) – which will be published globally in summer 2025 – the much-loved adventurer retells the astonishing story of Jesus as you have never heard it before in a thrilling, fast-paced narrative. Read More…

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Nelson Books celebrates Outreach Resource win in Counseling and Relationships

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Nelson Books celebrates Outreach Resource win in Counseling and Relationships Nelson Books announces that “Fighting Shadows: Overcoming 7 Lies That Keep Men From Becoming Fully Alive” by Jefferson Bethke and Jon Tyson has been named Outreach Resource of the Year in the Counseling and Relationships category. Read More…

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