Social Strategies That Add To Your Bottom Line

Having successfully worked in the social media space since 2007, just one year after Twitter was founded and three years after “The Facebook”, we take a big picture approach to Social Marketing here at FrontGate Media.  Let us share five key Social Strategies that will create results that add to your bottom line.  BUILD YOUR FOLLOWER BASE & ENGAGEMENT Start from your Facebook business or personality page and build the audience to at least 1,000.   You do need to…

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Facebook Advertising Tips – 3 Things to do First

Placing a Facebook ad can feel like choosing a drink at one of those new high-tech soda machines, the one with the touch screen and hundreds of different options.  After looking at the 5th page of options, your eyes start to blur and you aren’t even thirsty anymore. How come something that is supposed to meet your needs can leave you feeling so unsure? The simple answer:  too many options. We LOVE all the options that Facebook provides for advertising,…

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How to Raise Your Click Through Rates

It’s been the constant mantra for marketers in the digital age: How do I raise my Click Through Rates (CTR)? If you’re a faith-based marketer seeking to improve your Christian advertising results, you know that the struggle to pick and choose which platforms to implement and use is the initial, often-frustrating step, to the digital market. Recently, Smart Advice, a marketing advice site, released an informative look at the success of social media versus traditional online marketing (like pop-up ads)….

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How to use Social Media to increase book sales and expand your reach to Christian readers

Do you want to increase book sales and expand your reach to Christian readers?   OF COURSE YOU DO, unless you’ve stopped writing books! If you aren’t growing your reader base, then you are shrinking it.  Those who aren’t actively engaged in increasing their reader base are by default losing readers simply based on normal audience atrophy. Social Marketing NOT Social Media Having a social presence is important.  It validates you to the outside world, proving that you are relevant and…

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How to Navigate Instagram’s New Features

How to Navigate Instagram’s New Features There was a bit of criticism surrounding social media giant Instagram’s recent announcement regarding their news feed changes. Most users were upset that they would no longer be able to view posts according to the time they were posted (meaning they wouldn’t be able to see them in order), and businesses were frustrated that their posts wouldn’t be shown to readers who didn’t choose to manually “follow” their feeds. With all the proposed changes (which have…

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How FrontGate has created Faith-based Social Media Success

How FrontGate has created Faith-based Social Media Success Remember when we used to talk about Social Media? 😉  Good times. Good times…  NOW it’s all about Social Marketing! FrontGate’s social experience is unmatched having provided social services since 2007, back when new social media sites like Twitter turned one year old, and “The Facebook” turned three.  We have grown, changed, and adapted at every step as Social Media became Social Marketing. Our Azusa Now Campaign Social Reach = 1,116,123! Our Faith-based Social…

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FrontGate Christian Blogger Network

FrontGate Christian Blogger Network believes in supporting Faith-Based Businesses by sharing their products with the world!  If you are interested in supporting Faith-Based businesses who are willing to offer free product in exchange for Blog Reviews and Social Posts.  We offer review opportunities for products such as DVD’s, toys, gifts for women, books, CD’s and more! Ready to join the FrontGate Christian Blogger Network? Just sign up here:  http://eepurl.com/bQMhfn Below are just a few of our review projects: Embrace Grace…

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3 Marketing Trends to Watch in 2016…and Why They Matter

Every marketing professional wants an edge, a leg up over their competitors, and a way to garner even more traffic, clicks, and ultimately, some sort of action or conversion in business, ministry, or on a personal, intellectual or emotional level! Of course, the best way to get that competitive edge is to stay abreast of the latest trends in an ever changing market. Forbes recently published seven new trends that are going to be occurring in 2016 in the digital content and marketing…

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What Faith-Based Marketers Can Learn From REI’s Black Friday Announcement

Recently, REI announced plans to close their nearly 150 stores on the biggest retail day of the year: Black Friday. The gutsy move shocked both businesses and customers alike but was met with resounding affirmation. In fact, the company’s Facebook re-post of an article announcing their closures received over 70,000 likes and over 40,000 shares. Their other posts about the same subject garnered similar numbers, begging the question, “What can we learn from their savvy marketing and brand stance”? Staying true…

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How Socially Savvy Organizations Advertise

FrontGate Social Marketing Offers Featured Posts! We all know that Social Media is a powerful place to reach and connect with today’s Christians. We have created these Social Marketing packages to allow you to put your content in a space that thrives on interaction. Not only will people see your content but they will like, comment and share it! These social posts provide you with incredible insight and opportunity for increased exposure through viral sharing. Our posts pair great with…

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Three New Trends in Social Media that You Need to Know

Staying on the forefront of social media is key for any marketing professional, but with the constant change, it can be hard to keep up. Forbes recently released their list of the top seven trends in social media (read full article here) We’ve rounded up some of the newest trends in social media and how they affect YOU: Periscope is at the top of their game: Do you know what Periscope is? In-the moment updates are some of the biggest changes…

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Twitter Removes Their 140 Character Limit From Direct Messages

Twitter has a large following, and while I love it for use at events or with “in the moment” experiences like sports, global catastrophes, entertainment, and breaking news, I think they have a long-term problem of unique relevance to address.  I’m not sure there is anything that Twitter does that I can’t do via other apps that are more integrated into my life at this point, and I don’t have to struggle with a 140 character limit.  Regardless of the long…

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7 Simple Things You Can Do To Build A Better Social Following

One of the most common questions we get asked at FrontGate Media is, “How do we get more people to follow us on Social media?”  Today I want to give you 7 simple ways you can promote your social pages. 1. Add Social Links to your email signature. For that matter, everyone in your company should have a link to your social pages in their signature. Every person who encounters your company via email should be given the opportunity to…

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Why is everyone picking on Facebook?

Why is everyone picking on Facebook? Does it seem like people are seeing less of your page’s posts?  It’s because they are.  Facebook is moving the industry from organic results to paid results.  At FrontGate, we say that we’re seeing the move from Social Media to Social Marketing.  But before we go waving a finger at Facebook saying, “shame on you for trying to get money out of me”, let’s take a step back.  Perhaps we should be saying, “Thanks for…

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How Do I Get More People To See My Facebook Posts and Ads?

How do I get more people to see my Facebook posts and ads? It’s the question of the hour.  I bet you are starting to buy into the idea (pun intended) that you have to purchase an ad or boost a post for your Facebook followers to see it.  You are only part right. Simply buying an ad won’t assure the best results.  Have you ever gone to buy a Facebook ad and the gauge off to the right says that…

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