6 Benefits of Christian Influencer Marketing

When it comes to making important decisions, most people listen to the opinions and recommendations of those they trust the most. That is why you’re more likely to go to the dentist or doctor your friend goes to and loves than a random doctor you find online. It’s why you ask your co-workers what their favorite restaurants are before asking Google for recommendations.  If someone you trust tells you something is good, you tend to believe them. Influencer marketing works…

Read More …

Marketing Tip: One Click Should Get Them Where They Need To Go!

  Marketing Tip: The link you select for any ad should bring people exactly where they need to go to take action. Don’t take people to the home page and hope they will click to your shop or donation page. Land people exactly where you want them to take action. For more marketing tips for your Christian business or non-profit, follow us on LinkedIn, Facebook, Twitter or Instagram.

Read More …

Boosting Social Media Posts to Defined Ad Audiences

Facebook recently reported that ad spending is down on their platform. And while some may see that as a reason not to pursue ads, we see it as an awesome opportunity to get your content in front of more people with less competition! Now is the time to start boosting social media posts and advertising on social platforms to reach a greater audience. Posting effective social ads requires some skill and know-how. Here are tips from our experience about how…

Read More …

A List of 723 Bad Words To Blacklist & How to Use Facebook’s Moderation Tool

Did you know that there’s a way for you to proactively moderate your brand’s Facebook page…before posts are even written by your audience? If you’re on admin-level for your brand’s page, you are able to make some simple changes that will not allow certain words to be posted on your page. For faith-based brands, this is also helpful in addition to the profanity-blocker (you can see how to block profanity here). To create a list of blocked words, you can click here…

Read More …

About Christian Social Influencers… 😍 Get people talking and buying.

Have you used Christian Influencers to generate sales and brand recognition? WE HAVE!  LET US SHOW YOU. Influencer Marketing has become a very popular tactic for both for-profit and non-profit brands. With the rise of word-of-mouth marketing and social proof, Influencers are an excellent way for brands to… Expand to new audiences Increase brand awareness Boost conversions. FrontGate’s Christian Influencer Marketing identifies individuals who have influence over potential buyers and creates brand engagement activities around these influencers. We save you time…

Read More …

Facebook Adds Custom Audience Creation Options Based on Shopping Activity

You’ve been social sharing. Now start social selling! You know from our announcement last month that Facebook Shop set-up is now available through FrontGate (see the benefits write up here.) Right before the July 4 holiday, Facebook added several new Custom Audience creation options to help you to increase eCommerce activity through FB advertising. The new options available are: People who viewed products People who added any products to their basket People who purchased any products These options allow you…

Read More …

Find Christian Influencers – It’s Easier Than You Think

How do I find Christian social media influencers?   Now that the secret is out that influencers bring awareness, new clients, and new supporters, this is a question we get asked quite a bit as a marketing firm specializing in the Christian space.  After all, when you develop a faith-based product, faith organization, Christian non-profit, or Christian business it is especially important that the influencers you reach out to share your Christian values.   If you run a quick Google…

Read More …

Social Strategies That Add To Your Bottom Line

Having successfully worked in the social media space since 2007, just one year after Twitter was founded and three years after “The Facebook”, we take a big picture approach to Social Marketing here at FrontGate Media.  Let us share five key Social Strategies that will create results that add to your bottom line.  BUILD YOUR FOLLOWER BASE & ENGAGEMENT Start from your Facebook business or personality page and build the audience to at least 1,000.   You do need to…

Read More …

Facebook Advertising Tips – 3 Things to do First

Placing a Facebook ad can feel like choosing a drink at one of those new high-tech soda machines, the one with the touch screen and hundreds of different options.  After looking at the 5th page of options, your eyes start to blur and you aren’t even thirsty anymore. How come something that is supposed to meet your needs can leave you feeling so unsure? The simple answer:  too many options. We LOVE all the options that Facebook provides for advertising,…

Read More …

How to Raise Your Click Through Rates

It’s been the constant mantra for marketers in the digital age: How do I raise my Click Through Rates (CTR)? If you’re a faith-based marketer seeking to improve your Christian advertising results, you know that the struggle to pick and choose which platforms to implement and use is the initial, often-frustrating step, to the digital market. Recently, Smart Advice, a marketing advice site, released an informative look at the success of social media versus traditional online marketing (like pop-up ads)….

Read More …

How to use Social Media to increase book sales and expand your reach to Christian readers

Do you want to increase book sales and expand your reach to Christian readers?   OF COURSE YOU DO, unless you’ve stopped writing books! If you aren’t growing your reader base, then you are shrinking it.  Those who aren’t actively engaged in increasing their reader base are by default losing readers simply based on normal audience atrophy. Social Marketing NOT Social Media Having a social presence is important.  It validates you to the outside world, proving that you are relevant and…

Read More …

How to Navigate Instagram’s New Features

How to Navigate Instagram’s New Features There was a bit of criticism surrounding social media giant Instagram’s recent announcement regarding their news feed changes. Most users were upset that they would no longer be able to view posts according to the time they were posted (meaning they wouldn’t be able to see them in order), and businesses were frustrated that their posts wouldn’t be shown to readers who didn’t choose to manually “follow” their feeds. With all the proposed changes (which have…

Read More …

How FrontGate has created Faith-based Social Media Success

How FrontGate has created Faith-based Social Media Success Remember when we used to talk about Social Media? 😉  Good times. Good times…  NOW it’s all about Social Marketing! FrontGate’s social experience is unmatched having provided social services since 2007, back when new social media sites like Twitter turned one year old, and “The Facebook” turned three.  We have grown, changed, and adapted at every step as Social Media became Social Marketing. Our Azusa Now Campaign Social Reach = 1,116,123! Our Faith-based Social…

Read More …

FrontGate Christian Blogger Network

FrontGate Christian Blogger Network believes in supporting Faith-Based Businesses by sharing their products with the world!  If you are interested in supporting Faith-Based businesses who are willing to offer free product in exchange for Blog Reviews and Social Posts.  We offer review opportunities for products such as DVD’s, toys, gifts for women, books, CD’s and more! Ready to join the FrontGate Christian Blogger Network? Just sign up here:  //eepurl.com/bQMhfn Below are just a few of our review projects: Embrace Grace…

Read More …

3 Marketing Trends to Watch in 2016…and Why They Matter

Every marketing professional wants an edge, a leg up over their competitors, and a way to garner even more traffic, clicks, and ultimately, some sort of action or conversion in business, ministry, or on a personal, intellectual or emotional level! Of course, the best way to get that competitive edge is to stay abreast of the latest trends in an ever changing market. Forbes recently published seven new trends that are going to be occurring in 2016 in the digital content and marketing…

Read More …