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25 Lead Generation Ideas for Christian Organizations

Written by Lydia Mattern November 28, 2023 Lead Gen Marketing Strategy Lead Generation Lead Generation Campaign Lead Generation Ideas lead generation services Lead Generation Strategy

Do you want to attract more leads for your Christian business, ministry, charity, or organization? A lead generation strategy is one of the most effective ways to gain new clients, donors, volunteers, fans, and any audience you are working to build. In this blog, we are sharing the top lead generation ideas we’ve used to see the greatest results from our 20+ years of experience as a leading Christian marketing agency having run lead gen campaigns for faith-based clients. What…

Marketing Tip: Build Trust with Content

Written by Scott A. Shuford November 7, 2023 content marketing tip digital marketing tips email marketing tips marketing tips marketing tips for small business social media marketing tips

Every piece of website, social, and email content you publish is a chance to build trust with your audience. Here’s how to generate trust through content: ✨Write content that is relevant and helpful. ✨Focus on providing value to your readers. ✨Offer tips and advice beyond what they can find on Google. ✨Share interesting information about your business or ministry (i.e., behind-the-scenes content) ✨Entertain your audience by letting them see the real you (especially on socials) The more someone knows…

Marketing Tip: Get to Know Gen-Z

Written by Scott A. Shuford November 2, 2023 christian marketing faith based ad agency Gen Z Influencers Gen Z Market Gen Z Target Market influencer marketing

Want your Christian marketing efforts to be more successful? ✨Get to know faith-filled Gen Z-ers✨ Here are some stats to start: ➡️50% of Gen Z-ers say companies should take a stance on social issues ➡️51% of Gen Z-ers are more likely to purchase from companies that treat employees well ➡️55% of Gen Z-ers say recommendations from influencers play a critical role in their purchasing decisions Knowing this, you can leverage Christian influencer marketing and showcase your faith-based values to reach…

Marketing Tip: Know Your Christian Niche

Written by Scott A. Shuford November 1, 2023 Business Professionals Catholics christian musician Christian niche Christians church leaders Content Creation Engagements Faith & Family audience Faith & Family community Family with kids Gen Z Marketing Niche Content Niche Marketing pastors Stay at home moms target audience

The more you know & understand your target audience, the easier it is to create content that inspires them to take action. Many of our followers want to reach the Faith & Family audience. But we encourage you to get even more specific. Do you want to target… ➡️Families with kids? ➡️Stay-at-home moms? ➡️Catholics? ➡️Business professionals? ➡️Gen Z-ers? ➡️Pastors and church leaders? ➡️Retired folks? ➡️Musicians? Each of these groups requires different types of communication styles–and relating to them on their…

Marketing Tip: Leverage the Power of Storytelling

Written by Scott A. Shuford October 25, 2023 christian audience christian cause Christian marketing campaigns Cross-promoting different platforms social media marketing Storytelling

Here’s how to leverage the power of storytelling in your Christian marketing campaigns: Choose real stories that accurately reflect your organization’s mission, values, and goals. Doing so helps create an emotional connection between the Christian audience and your cause, products, or services that builds authority and trust in your work. Tell the same stories across multiple channels to reach the Christian audience where they spend time online. Cross-promoting stories increases the chances of more people being inspired by the narrative…

5 Things to Know About Christian Media Buying Services

Written by Lydia Mattern October 24, 2023 Christian advertising Christian advertising agency christian advertising and marketing Christian Media Buying media buying Media buying agency Media buying services Media Buying strategy

Do you ever wonder how your Christian business, ministry, or organization can reach more people with your message? The answer could lie in a process called media buying. Christian media buying in advertising offers faith-based brands an effective way to reach their target market across multiple channels. Keep reading to learn what media buying is, its benefits, and how it can be tailored to fit your unique goals. Media Buying FAQs for Faith-Based Industries Media buying in advertising is not…

Marketing Tip: Get Creative with CTAs

Written by Scott A. Shuford October 19, 2023 call to action Content Marketing creative CTA Followers hashtags Invitations marketing tips Mission Drive promotion Readers Shared posts

A call to action (CTA) is an inviting and compelling request to do something. It’s often used as a rallying cry, urging followers or readers to take some kind of action. Whether you’re raising awareness for a cause, encouraging people to buy a product, or promoting a new way of thinking, a strong call to action can be very effective. Here are 15 examples of calls to action to help you get creative with your CTAs: 1. Join the conversation…

Marketing Tip: Use Mission-Driven Christian Marketing

Written by Scott A. Shuford October 6, 2023 Brand messaging christian marketing Christian Organization effective marketing Faith & Family audience Marketing impact Mission-driven marketing new audiences Positive messaging

Mission-driven marketing emphasizes ✨purpose✨ over products or services. It’s all about providing education, value, and solutions–rather than just selling. How do you do this? By centering your messaging around the impact and positive changes your business or organization makes instead of focusing solely on what your product or service offers. The benefits of mission-driven Christian marketing include: ➡️Creating deeper connections and trust with the Faith & Family audience ➡️Inspiring loyalty from longtime customers ➡️Attracting new audiences with similar values If…

Avis Car Rental Review: Unmasking the Hidden Costs

Written by Scott A. Shuford September 27, 2023 Avis Avis Budget Avis Budget Group Avis car Avis Car Rental avis reviews Budget Car Rental Car rental reviews rent a car reviews of avis travel

Dear Fellow Travelers, I simply couldn’t wait to share my recent “adventures” with Avis Car Rental part of the merged Avis Budget Group. If you’re looking for a car rental experience that will truly test your patience and sense of humor, then Avis is the way to go! It’s a masterclass in customer service excellence – if your definition of excellence is twisted beyond all recognition. Do you know their cleaning service has a penchant for fashion? I didn’t either,…

Marketing Tip: Paid Vs. Organic Marketing

Written by Scott A. Shuford September 27, 2023 advertising and promotions Blog and Social Posts brand reputation customer reviews Facebook Ads. Faith & Family audience generating leads Organic marketing Paid marketing search engine optimization social media engagement

What type of marketing should you use to reach and engage the Faith & Family audience? Paid marketing refers to techniques such as advertising and promotions–Facebook Ads. Organic marketing relies on content and customer relationships for visibility–Blog and Social Posts. Using a paid approach helps you get quick returns and is beneficial for selling event tickets and generating leads through a giveaway. Organic marketing costs less but is slower to build your brand reputation and trust over time using search…

How to Write a Devotional and Get It Published on the YouVersion Bible App

Written by Lydia Mattern September 25, 2023 bible app youversion bible youversion app devotionals on YouVersion youversion YouVersion Bible App youversion bible plan youversion bible reading Youversion devotional submission YouVersion devotionals YouVersion reading plans

Do you have biblical insights, words of encouragement, and spiritual inspiration to share with others? Are you looking for new ways to market your Christian brand, reach your target audience, and increase awareness of your business, ministry, or organization? If yes, writing a devotional for the YouVersion Bible App could be the opportunity you’ve been seeking. If you’re interested in the YouVersion devotional submission process, keep reading to learn how to write a devotional and get it published. We’ll guide…

Marketing Tip: Highlight First Hand Experience

Written by Scott A. Shuford September 21, 2023 Christian blogs christian content crowded digital space Email Campaigns Faith & Family audience firsthand experience Website Copy

How do you stand out in a crowded digital space? Highlight firsthand experience in your blogs, social media content, emails, website copy–anywhere and everywhere you are online. Firsthand experience can include: – Examples of experiences only you’ve had – Research you conducted and your findings (rather than the same stats everyone else is using) – Quotes from interviews with thought leaders in your industry (or yourself) Share unique perspectives and ideas on topics that matter to the Faith & Family…

Marketing Tip: Limited-Time Offer

Written by Scott A. Shuford September 14, 2023 ad agency Christian ad agency christian audience christian consumers Christian marketers christian marketing firm FrontGate Media limited-time offers powerful motivators social media marketing

Did I get your attention? One of the most effective tactics Christian marketers use to increase sales are limited-time offers. By providing a sense of urgency and exclusivity, these offers can be powerful motivators for Christian consumers to take action. Though this method can sometimes be perceived as “gimmicky,” it’s important to remember that people love feeling like they’re getting a great deal on something they may not have otherwise purchased. Here are some limited-time offer examples: – For authors:…

Marketing Tip: How to be a Podcast Guest

Written by Scott A. Shuford September 7, 2023 Christian podcast for your brand Christian podcast producer Christian podcasters christian podcasts Podcast Experience Top Christian podcasts

Here are 3 tips for how to secure a spot as a guest on Christian podcasts ⤵ 1. Identify Christian podcasts related to your brand ➡ You can do this by searching terms like “Christian podcasts on dating” or “Christian podcasts for moms,” depending on what makes sense for your brand. 2. Choose three “pitches” for the Christian podcast producer ➡ For example, if you’re a Christian dating brand, you could offer to talk about: → How to know if…

Marketing Tip: Encourage User Generated Content

Written by Scott A. Shuford August 31, 2023 branding christian audience create content social media testimonials UGC UGC-focused campaign User Generated Content

Are you looking for better and faster ways to create content that resonates with your Christian audience? Encourage user-generated content (UGC)! User-generated content is (believe it or not) content that your followers create! By encouraging your audience to share their stories, experiences, and testimonials related to your organization or brand via social media posts, videos, email, and more, you get a ton of free content you can repurpose on your page! To get started, created a UGC-focused campaign letting your…