Christian Marketing for the Holidays: 6 Strategies to Increase Engagement, Donations, & Sales

The holidays are a special time for family and friends and a critical time for Christian businesses, ministries, and organizations. Not only do consumers tend to spend more money during the holidays, but they are also more likely to be in a positive mood and open to new products and experiences. As a Christian marketer, you have a unique opportunity to appeal to your target audience’s interests and generate substantial engagement and sales during the Christmas holiday and end-of-year giving…

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Marketing Tip: Start Blogging Now

If you’re not blogging for your ministry or business, you are missing out on some serious benefits… Here are 6 reasons why you should start a blog today: 1. Increase your website’s traffic: A well-written blog post can attract new visitors to your website and help you rank higher in search engine results. 2. Boost your leads and sales: By including Calls-to-Action (CTAs) in your blog posts, you can encourage readers to take the next step in their relationship with…

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Marketing Tip: Essential Elements of a Digital Ad

What makes a digital ad click-worthy? Here are a few things to keep in mind as you design an advertising campaign for your brand to increase awareness:   Whether you develop your ads in-house or use a Christian Ad Agency or Marketing Firm like FrontGate Media, your ads should: ✔️A good ad design should be eye-catching but not so busy that it’s confusing. ✔️The colors and overall look should be coordinated and pleasant to the eye. ✔️The ad should be…

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Marketing Tip: Start Holiday Marketing Early

  I know we’re all still enjoying Summer, but the holiday buying and giving season will be here before we know it. The best time to start planning your holiday and end-of-year giving campaigns is NOW.   Whether you’re offering a Christmas sale or running a year-end donation campaign, here are 3 things to start thinking about sooner than later:   1️⃣ Your message. Your message is essential–it’s how you stand out from all the other holiday campaigns to attract…

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Lead Magnet Copy & Design and Nurture Email for Redemption Law

FrontGate Media was hired by Redemption Law–a personal injury law firm in Florida–to develop and execute a lead generation strategy. Specifically, we wrote lead magnet copy and designed a 3-page PDF relevant to Redemption Law’s target audience. We then wrote a nurture email to turn readers into clients. Redemption Law is a Christian-owned firm that serves everyone in need of personal injury help. Keep reading to learn why we chose a lead magnet with a nurture email as our lead…

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How to Optimize Website Homepage SEO to Increase Traffic and Leads

Is your website homepage optimized for an exceptional user experience and conversions? If not (or if you’re not sure), now is the time to learn how to optimize your website for SEO–search engine optimization. Keep reading to learn everything you need to know about using homepage SEO to reach the Faith and Family audience online. What is Homepage SEO, and Why is It Important? Homepage SEO is the process of optimizing a website’s homepage for search engines like Google. The…

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Marketing Tip: Produce Value-Driven Content

There is SO much content on the internet these days. That’s why it’s important to…   From YouTube videos to Instagram posts to website articles to the photos of your recent family vacation… 2.5 quintillion bytes of data is produced daily (that’s 2.5 followed by 18 zeros!) So, the question is… does your content add VALUE to the noise?   Value-driven content serves a purpose, whether to ✔️Educate ✔️Inspire ✔️Entertain ✔️Inform   Value-driven content can help build trust and relationships…

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Marketing Tip: Are you posting & ghosting?

Get Social on Socials! It’s called SOCIAL media for a reason.     If you’re posting and ghosting, you aren’t getting the most out of your social media marketing. You need to engage with your followers and non-followers to establish trust and increase brand awareness.   Here is a simple way to make social media engagement a consistent part of your marketing efforts: Engage on your primary social media platform for 15 minutes every day. Spend…   5️⃣ minutes responding…

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Marketing Tip: Be Authentic

  It’s easy for faith-based marketing companies to get caught up in the hoopla of social media and feel the need to present an idealized version of yourself or your organization. We all want to put our best foot forward, but it’s important to remember that authenticity in marketing is key. Being authentic in your faith-based marketing strategies doesn’t mean you have to share every single detail of your life with the world, but it does mean being honest about…

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Marketing Tip: How to Secure Christian Influencer Partnerships

Working with Christian influencers is an excellent way to reach a larger audience and get your brand in front of more people quickly. What is influencer marketing?  It’s recruiting social influencers to post about your brand and drive their followers to you.  Christian influencer marketing works because influencers have a large audience of engaged followers who TRUST what they promote. Even if someone has never heard of you before, they will take action with your brand because the influencer vouched…

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Digital Creative Projects: Logo Design, Website Build, Email Marketing, & Digital Ads

FrontGate Media is a full-service digital marketing agency for Christian ministries, brands, and organizations. We specialize in every marketing avenue, including brand development, website, print & digital design, video production, and more. We’ve worked with a wide range of faith-based clients to establish their brand identity and online presence through logo design, website builds, email marketing campaigns, digital ads, and more. Here are just a few samples… Logo Design & Website Build for Redeemed Restored Debra approached FrontGate Media with…

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How to Use Short-Form Video to Grow your Christian Audience

If you want to grow your Christian audience, publishing short-form video content is essential. Short-form videos have become one of the best ways to reach and engage new audiences on social media platforms.  Short-form videos include Instagram reels, TikTok videos, Facebook reels, Pinterest video pins, and YouTube   “shorts.” These quick yet effective videos are an excellent way to quickly get your brand in front of new people. If you haven’t hopped on this trend, now is the time! Keep…

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Faith-Based Marketing Tip: Create Short-Form Videos

It’s Wednesday so that means it’s time for another Christian Marketing Tip! Short-form video content has become the #1 way to reach and engage new audiences on social media platforms like Instagram, YouTube, TikTok and Facebook. Short-form videos include Instagram Reels, TikTok Videos, and Facebook Reels. In faith-based marketing, if you’re on these platforms and haven’t hopped on this trend, now is the time! Here are 7 dos and don’ts of short-form Christian video production: ✅ DO publish at least…

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Top 10 Marketing Questions to Ask for the 3rd and 4th Quarters

We are officially halfway through 2022… Can you believe it?   Now is the perfect time to analyze your faith-based marketing efforts from the first half of the year and make adjustments to see even better results for your ministry or business in Q3 and Q4. Here are some questions to get you started:   How well do you know your audience? What’s working?  What are you doing right?  Are you trying something new? (Hint: you should be.)  Is your…

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Logo Design Process for Russ Cohen, Have Faith in America

FrontGate Media was hired by Russ Cohen, a public policy advocate who is developing a thought-leader brand for his positions, upcoming book, and other community, state, and national support activities. As part of creating the foundation for his brand, we started with creating a logo for him and his organization, “Have Faith in America.” This is the logo design process we followed from start to finish to present Russ with a logo he loves!  Round 1: Ideas  The first step…

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