How to Fix Google, Bing, and Yahoo when they have Wrong Information

The information that appears in search engines like Google, Bing, or Yahoo! is gathered and updated by the search engines themselves. The speed in which your information gets updated or removed from those searches depends on how often each search engine updates its information. We recently had a situation where we updated a web page to remove some outdated and now wrong information and discovered that the search engines aren’t as speedy as you might hope they would be in…

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Mailchimp’s scheduling tool to “optimize for maximum engagement” doesn’t work for me

Anyone else have this problem?   Mailchimp‘s scheduling tool for “optimization for maximum engagement” doesn’t work for me.   It suggests different “optimized” send engagement times based on when I’m doing the work of scheduling.   Last night on 9/25,  I tried to schedule 9 industry-specific newsletter sends for the next day (today 9/26) – all of the ones that were suggested were slotted for 7pm or later.   I got cut off because the tool must be used 5…

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Generation Z prefers traditional media outlets over millennial-targeted ones like BuzzFeed and HuffPost

This just came in via Advertising & Media Insider by way of several heavy hitters in the advertising world, and it’s good news for marketers, including Christian companies, non-profits and secular companies seeking to reach Christians. Gen Z is the generation following behind the finicky Millenial generation which has been a struggle for marketers to reach, and they prefer “old” media. “Something to mull this week: Brands and publishers have been obsessing forever over how to reach millennials, but a new…

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iTickets Offers Password Protected Ticket Options

If you have ever hosted an event or concert that required ticketing, you know that it can be challenging to offer VIP or special tickets, while still maintaining regular ticket sales. iTickets has made this process much more simple, unveiling a very useful feature: password protected ticket options. When a customer logs in to purchase a ticket, they can enter a password and it will reveal different ticket options than without the password. This is particularly useful for unique groups…

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Social Strategies That Add To Your Bottom Line

Having successfully worked in the social media space since 2007, just one year after Twitter was founded and three years after “The Facebook”, we take a big picture approach to Social Marketing here at FrontGate Media.  Let us share five key Social Strategies that will create results that add to your bottom line.  BUILD YOUR FOLLOWER BASE & ENGAGEMENT Start from your Facebook business or personality page and build the audience to at least 1,000.   You do need to…

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Three Ways Christian Companies Can Reach the Catholic Market

We talk a lot about targeting and knowing the different segments of the faith-based audience here on our Christian marketing blog and today, we are offering some ideas to reach a part of the Christian market customer base you may be overlooking: members of the Catholic Church. Catholics and Protestants share the core teaching of Jesus and the Scriptural beliefs of the Bible, making Catholics a very large group of Christian market consumers. In fact, there are over 70 million…

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Facebook Advertising Tips – 3 Things to do First

Placing a Facebook ad can feel like choosing a drink at one of those new high-tech soda machines, the one with the touch screen and hundreds of different options.  After looking at the 5th page of options, your eyes start to blur and you aren’t even thirsty anymore. How come something that is supposed to meet your needs can leave you feeling so unsure? The simple answer:  too many options. We LOVE all the options that Facebook provides for advertising,…

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3 Things to Do Before Your Social Advertising Campaign

Executing a great ad campaign can seem like a complicated algebraic equation. Who do I target? What do I include? What platform do I use? The questions are unending and can be overwhelming. How do you succeed with your upcoming ad campaign? First, you lay the right foundation. We have three tips today to help with the beginning stages of your marketing plan: Have ONE clear call to action. Before you begin your campaign, be sure you have ONE end…

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The Importance of Video Color Correction

As we are shooting video footage for our clients’ marketing and fundraising campaigns, or adapting client supplied video content for social or web use, our video production team often is asked about the phrase “color correction” and why it is so important from a media standpoint.  It has come up often enough that we decided we should blog on it to help all our clients have this visual insight, to know (& see) what a difference color can make in visual…

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Email Marketing Tips: How to Gather Effective Email Leads

Email marketing can be a frustrating process. Even if you have amazing, shareable content, you are at the mercy of oft-shifting contact lists, overflowing inboxes, and subscribers who never even click “open”. How do you collect viable email leads? How do you cull out old ones? What are tried and true ways to generate sharing of emails? We are answering these questions today, so keep reading! Gather contacts by offering something in return for their email: An offer or product…

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3 Reasons to Narrow Your Faith-based Target Audience (…and how to Use FrontGate’s Audience Tool)

After reading this blog, when you are asked, “Who is your target audience? Who do you want to reach?”, please don’t answer that question with “Christians.” With a faith-based product, cause or service, can’t I just target Christians?  That answer is most often no.  The faith-based market reaches many different types of Christians including different beliefs such as Catholic or Protestant, denominational or non-denom, charismatic or non-charismatic, and of course the “normal” demographic categories such as income, region of the country,…

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3 Questions To Prepare You For a Christian PR Campaign

When we are approached about our Christian PR services by a potential new faith-based market client, we often try to convince them to push pause on seeking publicity. PR is a powerful marketing tool, too powerful if you are not yet ready to engage it.  Every product and service will need publicity, that’s true, but there are a few things that need to be in place before you can effectively begin a successful publicity campaign in the faith market.  Here…

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Old School Marketing? Don’t Count it Out Just Yet…

Each new trend, digital discovery, and software update brings new challenges, especially to niche and small business struggling to maintain a marketing budget and wondering where they should truly be spending their pennies. Forbes recently identified ways that businesses can draw from years past, utilizing strategies that have withstood the test of time…after all, the old adage says ‘if it ain’t broke, don’t fix it’. Here are a few ways you can bring some of the past right into the…

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Why the Music Merchandising Market is Changing (And Why You Should, Too)

We just read a great article… Imagine attending a concert featuring your favorite band. You are in a giant arena filled with fans, singing your favorite songs, and all that emotion burns into your memory in a giant crescendo. When you leave, you snag a beloved concert tee, and maybe even a hat or keychain… From that moment on, you will always look back on those mementos as part of that experience. But times are changing. These days you may…

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