About Christian Social Influencers… 😍 Get people talking and buying.

Have you used Christian Influencers to generate sales and brand recognition? WE HAVE!  LET US SHOW YOU. Influencer Marketing has become a very popular tactic for both for-profit and non-profit brands. With the rise of word-of-mouth marketing and social proof, Influencers are an excellent way for brands to… Expand to new audiences Increase brand awareness Boost conversions. FrontGate’s Christian Influencer Marketing identifies individuals who have influence over potential buyers and creates brand engagement activities around these influencers. We save you time…

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Facebook Adds Custom Audience Creation Options Based on Shopping Activity

You’ve been social sharing. Now start social selling! You know from our announcement last month that Facebook Shop set-up is now available through FrontGate (see the benefits write up here.) Right before the July 4 holiday, Facebook added several new Custom Audience creation options to help you to increase eCommerce activity through FB advertising. The new options available are: People who viewed products People who added any products to their basket People who purchased any products These options allow you…

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Find Christian Influencers – It’s Easier Than You Think

How do I find Christian social media influencers?   Now that the secret is out that influencers bring awareness, new clients, and new supporters, this is a question we get asked quite a bit as a marketing firm specializing in the Christian space.  After all, when you develop a faith-based product, faith organization, Christian non-profit, or Christian business it is especially important that the influencers you reach out to share your Christian values.   If you run a quick Google…

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Banned: YouTube & Facebook Censorship

It’s not abnormal for a business to make the decision not to serve or work with someone. In fact, I opted not to renew with a client this month myself.  I still often see signs at shops that say, “We reserve the right to refuse service to anyone.”  Mostly I agree with that. A business should have the final say in what or who they’re willing to support, but when someone as big as Facebook or Google decides they don’t…

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5 Ways to Make Your Christian Crowdfunding Successful!

5 Ways to Make Your Christian Crowdfunding Successful! If you are a business owner or brand who is launching a crowdfunding campaign, you may be feeling a bit clueless on the how and why parts of the process. How do you secure pledges to raise the funds for something that isn’t complete? How do you entice your audience to believe in the core message of your product or service? How do you foster trust? Not only are there questions about…

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How to Fix Google, Bing, and Yahoo when they have Wrong Information

The information that appears in search engines like Google, Bing, or Yahoo! is gathered and updated by the search engines themselves. The speed in which your information gets updated or removed from those searches depends on how often each search engine updates its information. We recently had a situation where we updated a web page to remove some outdated and now wrong information and discovered that the search engines aren’t as speedy as you might hope they would be in…

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Mailchimp’s scheduling tool to “optimize for maximum engagement” doesn’t work for me

Anyone else have this problem?   Mailchimp‘s scheduling tool for “optimization for maximum engagement” doesn’t work for me.   It suggests different “optimized” send engagement times based on when I’m doing the work of scheduling.   Last night on 9/25,  I tried to schedule 9 industry-specific newsletter sends for the next day (today 9/26) – all of the ones that were suggested were slotted for 7pm or later.   I got cut off because the tool must be used 5…

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Generation Z prefers traditional media outlets over millennial-targeted ones like BuzzFeed and HuffPost

This just came in via Advertising & Media Insider by way of several heavy hitters in the advertising world, and it’s good news for marketers, including Christian companies, non-profits and secular companies seeking to reach Christians. Gen Z is the generation following behind the finicky Millenial generation which has been a struggle for marketers to reach, and they prefer “old” media. “Something to mull this week: Brands and publishers have been obsessing forever over how to reach millennials, but a new…

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iTickets Offers Password Protected Ticket Options

If you have ever hosted an event or concert that required ticketing, you know that it can be challenging to offer VIP or special tickets, while still maintaining regular ticket sales. iTickets has made this process much more simple, unveiling a very useful feature: password protected ticket options. When a customer logs in to purchase a ticket, they can enter a password and it will reveal different ticket options than without the password. This is particularly useful for unique groups…

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Social Strategies That Add To Your Bottom Line

Having successfully worked in the social media space since 2007, just one year after Twitter was founded and three years after “The Facebook”, we take a big picture approach to Social Marketing here at FrontGate Media.  Let us share five key Social Strategies that will create results that add to your bottom line.  BUILD YOUR FOLLOWER BASE & ENGAGEMENT Start from your Facebook business or personality page and build the audience to at least 1,000.   You do need to…

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Three Ways Christian Companies Can Reach the Catholic Market

We talk a lot about targeting and knowing the different segments of the faith-based audience here on our Christian marketing blog and today, we are offering some ideas to reach a part of the Christian market customer base you may be overlooking: members of the Catholic Church. Catholics and Protestants share the core teaching of Jesus and the Scriptural beliefs of the Bible, making Catholics a very large group of Christian market consumers. In fact, there are over 70 million…

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Facebook Advertising Tips – 3 Things to do First

Placing a Facebook ad can feel like choosing a drink at one of those new high-tech soda machines, the one with the touch screen and hundreds of different options.  After looking at the 5th page of options, your eyes start to blur and you aren’t even thirsty anymore. How come something that is supposed to meet your needs can leave you feeling so unsure? The simple answer:  too many options. We LOVE all the options that Facebook provides for advertising,…

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3 Things to Do Before Your Social Advertising Campaign

Executing a great ad campaign can seem like a complicated algebraic equation. Who do I target? What do I include? What platform do I use? The questions are unending and can be overwhelming. How do you succeed with your upcoming ad campaign? First, you lay the right foundation. We have three tips today to help with the beginning stages of your marketing plan: Have ONE clear call to action. Before you begin your campaign, be sure you have ONE end…

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The Importance of Video Color Correction

As we are shooting video footage for our clients’ marketing and fundraising campaigns, or adapting client supplied video content for social or web use, our video production team often is asked about the phrase “color correction” and why it is so important from a media standpoint.  It has come up often enough that we decided we should blog on it to help all our clients have this visual insight, to know (& see) what a difference color can make in visual…

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