2022 Social Media Trends and Tips to Expand Your Reach

Social media platforms are a great place to reach and engage your Christian target audience. To effectively use social media in 2022, choose the best platform for you and stay up to date with social media trends to ensure you’re utilizing the platform to its fullest potential. It’s better to do one or two platforms with excellence than to do more and just be ok at them. Read on for social media tips to keep up with the trends. Types…

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11 Questions to Reality Check Your Marketing Before Q4

As we head into the final months of 2021, use these 11 questions to reality-check your Q4 marketing strategy and end the year strong.  1. Do You Know Your Audience? For your audience to know you, you first need to know them. If you haven’t already, create a profile of your ideal audience. Be as detailed as possible, and include information about demographics, socioeconomic status, occupation, hobbies, and interests. Once you’ve clearly defined your target market, you can create content…

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Christmas Advertising: How to Create an Engaging Holiday Campaign

Christmas is deemed the most wonderful time of the year because of the joyous spirit that surrounds the holiday season. As Christians, we celebrate an event that goes far beyond mere joy.  For marketers, Christmas is the most wonderful time for another reason. It poses a unique opportunity to reach and engage your target audience with Faith-filled, festive advertising campaigns. Keep reading for five Christmas advertising ideas to try this year.  5 Tips for Developing an Engaging Christmas Advertising Campaign…

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Year-End Fundraising: 5 Tips to Reach and Engage Your Audience

Did you know that nearly 30% of donors give their philanthropic contributions in December? This makes sense, being that Christmas is known as the holiday of giving. While some donors may have specific organizations they support each year, others are looking for new giving opportunities. That is why it is important to develop and promote your Year-End fundraising campaign before, during, and even after Christmas. You want to give people enough time to find your organization, learn about your mission,…

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6 Benefits of Christian Influencer Marketing

When it comes to making important decisions, most people listen to the opinions and recommendations of those they trust the most. That is why you’re more likely to go to the dentist or doctor your friend goes to and loves than a random doctor you find online. It’s why you ask your co-workers what their favorite restaurants are before asking Google for recommendations.  If someone you trust tells you something is good, you tend to believe them. Influencer marketing works…

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How to Create Ads in Facebook Business Manager

The Business Manager portal on Facebook is your go-to tool for creating an ad from scratch, rather than boosting a social media post, which requires you to publish the post on your feed ahead of time. This is a great way to clearly define your ad audience and ensure your advertisement gets in front of the right people at the right time. Additionally, you can use the Business Manager portal to track and analyze results, such as reactions and engagements,…

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Marketing Tip: One Click Should Get Them Where They Need To Go!

  Marketing Tip: The link you select for any ad should bring people exactly where they need to go to take action. Don’t take people to the home page and hope they will click to your shop or donation page. Land people exactly where you want them to take action. For more marketing tips for your Christian business or non-profit, follow us on LinkedIn, Facebook, Twitter or Instagram.

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Boosting Social Media Posts to Defined Ad Audiences

Facebook recently reported that ad spending is down on their platform. And while some may see that as a reason not to pursue ads, we see it as an awesome opportunity to get your content in front of more people with less competition! Now is the time to start boosting social media posts and advertising on social platforms to reach a greater audience. Posting effective social ads requires some skill and know-how. Here are tips from our experience about how…

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Get Featured In YouVersion’s The Bible App

Have you ever browsed the devotionals on The Bible App and thought to yourself, I have a valuable devotional… I wonder how I could share it on The Bible App? Well, then we have some good news for you. FrontGate Media has helped multiple authors, artists, ministries, and businesses launch successful devotionals on the #1 Bible app. We can help you too! FrontGate Media Will Submit Your Devotional  We will work with you to edit, format, and submit a 5…

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7 Reasons Authors Should Use a Book Trailer

It’s safe to say most people are familiar with movie trailers. They used to be shown in theaters before the feature film starts (if you get there soon enough to watch them). Trailers provide 2-3 minutes of some of the best clips from the film with an intriguing voiceover script that leaves you begging for more (or so the producers hope). Even after a film is released, potential viewers watch movie trailers to decide whether or not they think the…

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What are the Results of Having a Video Placement on Your Homepage?

Video marketing is trending, and for good reason. Consumers are increasingly interested in learning about organizations and their offerings by watching a video. In fact, in a 2021 study, nearly 70% of consumers said they would rather watch a short video about a brand or product than read about it. The same study found that 84% of consumers have been convinced to purchase a product or service by watching a brand’s video. So what does this mean for Chrisitan marketers…

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What is PR? Strategies for Success in Christian PR

A lot of clients come to us and say, “I need PR.” They hear PR is the best marketing value. They see PR in action out in the marketplace. They want in on that action. If you are one of those people who want to invest in PR to promote your latest project, here is everything you need to know about strategies for success in Christian PR. For PR to Work, You Must Be Newsworthy The first and most important…

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Increase Your Impact This Easter

Increase Your Easter Impact Easter is quickly approaching, and now is the perfect time to optimize your Easter campaign to target and reach the right engaged Christian audiences looking to grow in the Kingdom. At FrontGate Media, we offer hundreds of digital advertising opportunities through our Christian & Conservative digital media platforms reaching more than 10 million UVM, 20+ million email subscribers, and even more millions of Social Followers. Let us help you execute an effective campaign to reach the right people…

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Marketing Tip: Reclaim Your Cleaned Emails

You work hard and spend money to acquire emails. Don’t let simple typos result in lost relationships. While working on the marketing and communications campaign for several of our clients, we were doing our regular review for bad emails to dump in order to remove those bad addresses and bring list size down to reduce the clients’ list hosting costs. In these campaigns, we handle the whole process from filling the target audience funnel at the top with lead gen…

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FrontGate Media Celebrates 20 Years: An Interview with Founder Scott A. Shuford

An Interview with FrontGate’s Founder and CEO Scott A. Shuford This year, FrontGate Media celebrates 20 years of connecting YOU to the Christian audience through marketing. Hear from FrontGate founder, Scott A. Shuford on how the agency grew and continues to grow in the face of an ever-evolving industry and unexpected events like the COVID-19 pandemic.  Twenty years ago, what made you want to start FrontGate Media?  After establishing my secular market ad agency, I realized that my friends in…

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