6 Benefits of Christian Influencer Marketing

When it comes to making important decisions, most people listen to the opinions and recommendations of those they trust the most. That is why you’re more likely to go to the dentist or doctor your friend goes to and loves than a random doctor you find online. It’s why you ask your co-workers what their favorite restaurants are before asking Google for recommendations.  If someone you trust tells you something is good, you tend to believe them. Influencer marketing works…

Read More …

How to Create Ads in Facebook Business Manager

The Business Manager portal on Facebook is your go-to tool for creating an ad from scratch, rather than boosting a social media post, which requires you to publish the post on your feed ahead of time. This is a great way to clearly define your ad audience and ensure your advertisement gets in front of the right people at the right time. Additionally, you can use the Business Manager portal to track and analyze results, such as reactions and engagements,…

Read More …

Marketing Tip: One Click Should Get Them Where They Need To Go!

  Marketing Tip: The link you select for any ad should bring people exactly where they need to go to take action. Don’t take people to the home page and hope they will click to your shop or donation page. Land people exactly where you want them to take action. For more marketing tips for your Christian business or non-profit, follow us on LinkedIn, Facebook, Twitter or Instagram.

Read More …

Boosting Social Media Posts to Defined Ad Audiences

Facebook recently reported that ad spending is down on their platform. And while some may see that as a reason not to pursue ads, we see it as an awesome opportunity to get your content in front of more people with less competition! Now is the time to start boosting social media posts and advertising on social platforms to reach a greater audience. Posting effective social ads requires some skill and know-how. Here are tips from our experience about how…

Read More …

Get Featured In YouVersion’s The Bible App

Have you ever browsed the devotionals on The Bible App and thought to yourself, I have a valuable devotional… I wonder how I could share it on The Bible App? Well, then we have some good news for you. FrontGate Media has helped multiple authors, artists, ministries, and businesses launch successful devotionals on the #1 Bible app. We can help you too! FrontGate Media Will Submit Your Devotional  We will work with you to edit, format, and submit a 5…

Read More …

7 Reasons Authors Should Use a Book Trailer

It’s safe to say most people are familiar with movie trailers. They used to be shown in theaters before the feature film starts (if you get there soon enough to watch them). Trailers provide 2-3 minutes of some of the best clips from the film with an intriguing voiceover script that leaves you begging for more (or so the producers hope). Even after a film is released, potential viewers watch movie trailers to decide whether or not they think the…

Read More …

What are the Results of Having a Video Placement on Your Homepage?

Video marketing is trending, and for good reason. Consumers are increasingly interested in learning about organizations and their offerings by watching a video. In fact, in a 2021 study, nearly 70% of consumers said they would rather watch a short video about a brand or product than read about it. The same study found that 84% of consumers have been convinced to purchase a product or service by watching a brand’s video. So what does this mean for Chrisitan marketers…

Read More …

What is PR? Strategies for Success in Christian PR

A lot of clients come to us and say, “I need PR.” They hear PR is the best marketing value. They see PR in action out in the marketplace. They want in on that action. If you are one of those people who want to invest in PR to promote your latest project, here is everything you need to know about strategies for success in Christian PR. For PR to Work, You Must Be Newsworthy The first and most important…

Read More …

Increase Your Impact This Easter

Increase Your Easter Impact Easter is quickly approaching, and now is the perfect time to optimize your Easter campaign to target and reach the right engaged Christian audiences looking to grow in the Kingdom. At FrontGate Media, we offer hundreds of digital advertising opportunities through our Christian & Conservative digital media platforms reaching more than 10 million UVM, 20+ million email subscribers, and even more millions of Social Followers. Let us help you execute an effective campaign to reach the right people…

Read More …

Marketing Tip: Reclaim Your Cleaned Emails

You work hard and spend money to acquire emails. Don’t let simple typos result in lost relationships. While working on the marketing and communications campaign for several of our clients, we were doing our regular review for bad emails to dump in order to remove those bad addresses and bring list size down to reduce the clients’ list hosting costs. In these campaigns, we handle the whole process from filling the target audience funnel at the top with lead gen…

Read More …

FrontGate Media Celebrates 20 Years: An Interview with Founder Scott A. Shuford

An Interview with FrontGate’s Founder and CEO Scott A. Shuford This year, FrontGate Media celebrates 20 years of connecting YOU to the Christian audience through marketing. Hear from FrontGate founder, Scott A. Shuford on how the agency grew and continues to grow in the face of an ever-evolving industry and unexpected events like the COVID-19 pandemic.  Twenty years ago, what made you want to start FrontGate Media?  After establishing my secular market ad agency, I realized that my friends in…

Read More …

What Do Crowdfunding and Behavioral Psychology Have in Common? A Lot.

By Israel365’s Shlomo Schreibman for FrontGate Media As a young teenager, my dream was to pursue a career as a psychologist. I have always loved people and found the relationship and interaction of our beliefs and actions fascinating. Five years ago, I became a Social-Industrial certified psychologist. Not the type that deals with serious issues such as depression and anxiety, but rather the type that helps individuals and businesses thrive using the latest behavioral psychology research. Since then, I have…

Read More …

What Christians Want in 2021

Each new year comes with new hopes, dreams, goals, and plans. People across the nation stay up until midnight on December 31st so they can ring in the new year with their friends and family (at virtual or socially-distanced parties this year, of course). As they reflect on the year past and look ahead to the possibilities and opportunities that come with a new year, people determine their New Year’s resolutions. These resolutions give you insight into what Christians want. …

Read More …

About Christian Social Influencers… 😍 Get people talking and buying.

Have you used Christian Influencers to generate sales and brand recognition? WE HAVE!  LET US SHOW YOU. Influencer Marketing has become a very popular tactic for both for-profit and non-profit brands. With the rise of word-of-mouth marketing and social proof, Influencers are an excellent way for brands to… Expand to new audiences Increase brand awareness Boost conversions. FrontGate’s Christian Influencer Marketing identifies individuals who have influence over potential buyers and creates brand engagement activities around these influencers. We save you time…

Read More …

Facebook Adds Custom Audience Creation Options Based on Shopping Activity

You’ve been social sharing. Now start social selling! You know from our announcement last month that Facebook Shop set-up is now available through FrontGate (see the benefits write up here.) Right before the July 4 holiday, Facebook added several new Custom Audience creation options to help you to increase eCommerce activity through FB advertising. The new options available are: People who viewed products People who added any products to their basket People who purchased any products These options allow you…

Read More …