Social Strategies That Add To Your Bottom Line

Having successfully worked in the social media space since 2007, just one year after Twitter was founded and three years after “The Facebook”, we take a big picture approach to Social Marketing here at FrontGate Media.  Let us share five key Social Strategies that will create results that add to your bottom line.  BUILD YOUR FOLLOWER BASE & ENGAGEMENT Start from your Facebook business or personality page and build the audience to at least 1,000.   You do need to…

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Three Ways Christian Companies Can Reach the Catholic Market

We talk a lot about targeting and knowing the different segments of the faith-based audience here on our Christian marketing blog and today, we are offering some ideas to reach a part of the Christian market customer base you may be overlooking: members of the Catholic Church. Catholics and Protestants share the core teaching of Jesus and the Scriptural beliefs of the Bible, making Catholics a very large group of Christian market consumers. In fact, there are over 70 million…

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Facebook Advertising Tips – 3 Things to do First

Placing a Facebook ad can feel like choosing a drink at one of those new high-tech soda machines, the one with the touch screen and hundreds of different options.  After looking at the 5th page of options, your eyes start to blur and you aren’t even thirsty anymore. How come something that is supposed to meet your needs can leave you feeling so unsure? The simple answer:  too many options. We LOVE all the options that Facebook provides for advertising,…

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3 Things to Do Before Your Social Advertising Campaign

Executing a great ad campaign can seem like a complicated algebraic equation. Who do I target? What do I include? What platform do I use? The questions are unending and can be overwhelming. How do you succeed with your upcoming ad campaign? First, you lay the right foundation. We have three tips today to help with the beginning stages of your marketing plan: Have ONE clear call to action. Before you begin your campaign, be sure you have ONE end…

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The Importance of Video Color Correction

As we are shooting video footage for our clients’ marketing and fundraising campaigns, or adapting client supplied video content for social or web use, our video production team often is asked about the phrase “color correction” and why it is so important from a media standpoint.  It has come up often enough that we decided we should blog on it to help all our clients have this visual insight, to know (& see) what a difference color can make in visual…

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Email Marketing Tips: How to Gather Effective Email Leads

Email marketing can be a frustrating process. Even if you have amazing, shareable content, you are at the mercy of oft-shifting contact lists, overflowing inboxes, and subscribers who never even click “open”. How do you collect viable email leads? How do you cull out old ones? What are tried and true ways to generate sharing of emails? We are answering these questions today, so keep reading! Gather contacts by offering something in return for their email: An offer or product…

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3 Reasons to Narrow Your Faith-based Target Audience (…and how to Use FrontGate’s Audience Tool)

After reading this blog, when you are asked, “Who is your target audience? Who do you want to reach?”, please don’t answer that question with “Christians.” With a faith-based product, cause or service, can’t I just target Christians?  That answer is most often no.  The faith-based market reaches many different types of Christians including different beliefs such as Catholic or Protestant, denominational or non-denom, charismatic or non-charismatic, and of course the “normal” demographic categories such as income, region of the country,…

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3 Questions To Prepare You For a Christian PR Campaign

When we are approached about our Christian PR services by a potential new faith-based market client, we often try to convince them to push pause on seeking publicity. PR is a powerful marketing tool, too powerful if you are not yet ready to engage it.  Every product and service will need publicity, that’s true, but there are a few things that need to be in place before you can effectively begin a successful publicity campaign in the faith market.  Here…

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Old School Marketing? Don’t Count it Out Just Yet…

Each new trend, digital discovery, and software update brings new challenges, especially to niche and small business struggling to maintain a marketing budget and wondering where they should truly be spending their pennies. Forbes recently identified ways that businesses can draw from years past, utilizing strategies that have withstood the test of time…after all, the old adage says ‘if it ain’t broke, don’t fix it’. Here are a few ways you can bring some of the past right into the…

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Why the Music Merchandising Market is Changing (And Why You Should, Too)

We just read a great article… Imagine attending a concert featuring your favorite band. You are in a giant arena filled with fans, singing your favorite songs, and all that emotion burns into your memory in a giant crescendo. When you leave, you snag a beloved concert tee, and maybe even a hat or keychain… From that moment on, you will always look back on those mementos as part of that experience. But times are changing. These days you may…

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How to Raise Your Click Through Rates

It’s been the constant mantra for marketers in the digital age: How do I raise my Click Through Rates (CTR)? If you’re a faith-based marketer seeking to improve your Christian advertising results, you know that the struggle to pick and choose which platforms to implement and use is the initial, often-frustrating step, to the digital market. Recently, Smart Advice, a marketing advice site, released an informative look at the success of social media versus traditional online marketing (like pop-up ads)….

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iTickets, the #1 Christian Event Site, Offers Advanced Ticketing Services, Direct Email and Web Promotions to reach Faith-based Audience

iTickets is an essential e-media resource for reaching the faith-based market. Publishers, music labels, non-profits, event promoters, Christian artists, and virtually every type of ministry count on iTickets to market their services and products via direct email.  iTickets.com is well-known and respected by the Christian advertising firms as the source for information on everything from the latest national tours to local events important to the Christian community. This information is easily available on their high traffic website, app and through the…

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iTickets Offers Powerful Reporting to Boost Ticket Sales for Your Christian Event

Do you have an upcoming Christian event that requires ticketing? Consider using FrontGate Web Network’s iTickets.com to promote AND ticket your event! Publishers, musicians, non-profits and events of all kinds already depend on iTickets to raise awareness and to market their products through our Christian Direct Email and Web Site advertising options, but you can also use iTickets to provide ticketing for any event you are working on. The iTickets team provides ticket selling services with impressive reporting features you…

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Use our Audience Tool to See Who You Can Reach and How

Who Do We Know…and How Can That Help You? The Audience Tool Our Audience Tool matches your Target Audience to our Digital & Event opportunities.  FrontGate is more than merely a Digital & Event Network.  We are Engagement Specialists; trained marketers here to help you achieve your desired goals, whether you are marketing a movie, book or album launch; an event, a donor development campaign, the launch of a new service, building your email or social following, site traffic, app…

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