The Top Social Media Outlets Ranked

It’s better to do one social platform very well than to do five poorly.  But with so many social media outlets out there, how do you choose? Consider your audience, your goals, and your preferences. When you target your audience on social media, target only the relevant platforms and communicate regularly.  Here’s how we see the top social media platforms we use to reach our clients’ audiences and why you should be on at least one of them, too!  Our…

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How To Start Your In-House Press List

How To Start Your In-House Press List From Scott A. Shuford, our Founder & CEO…. I didn’t know how to write a press release or who to send it to when I started the company that is now FrontGate in 2018, so here’s what I did. I found a press release like the announcement I wanted to write and changed their info to my info. I reworded the release to fit our brand and voice. I researched the 10-15 media…

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Gab: A Christian & Conservative Facebook Alternative

Are you looking for a Facebook alternative with a strong focus on freedom of speech that doesn’t censor Christian content? Gab launched in 2016 and has gained popularity with Christians and Conservatives who want to connect with a like-minded audience. For ministries and organizations, advertising on Gab is an excellent way to reach your target audience and freely share your faith-based content, products, and opportunities without fear of religious or family values-based censorship.  Why Gab as a Facebook Alternative for…

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Religious Censorship in Social Media and What to Do About It

#BigTech religious censorship affects Christian marketers in a significant way, with key words and phrases being systematically eliminated from Facebook’s ad targeting options. Here’s a quick look at a few words and phrases that show how religious censorship is expanding on social media. These words associated with detailed targeting options have been “discontinued:” Jesus Bible Bible Verse Worship Pray Gospel Missions Missionary The Great Commission Focus on the Family Proverbs 31 YouVersion Rick Warren Saddleback Church Bill Johnson Joyce Meyer…

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How to Use Blogging to Achieve Your Mission

If you’re a ministry, nonprofit organization, or Christian leader looking for ways to share your mission with the world, blogging is a valuable tool for you. A blog gives you a platform to share your message and reach new audiences with your work.  Read on for tips about how to use blogging to grow your audience, drive website traffic, engage your followers, and generate sales or donations.  What are the Benefits of Blogging? Before we dive into how to use…

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Tips for Attending the NRB Convention 2022

The NRB Christian Media Convention is a premier conference for Christian communicators who work in radio, film, television, church media, digital marketing, and the like. Throughout the conference, participants hear from industry leaders and develop new skills from keynote speakers, panel discussions, and workshops. The NRB Convention is ideal for ministry, organization, and business leaders who want to learn how to engage their audience effectively and connect with others in the industry. Below are five tips for attending the NRB…

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2022 Social Media Trends and Tips to Expand Your Reach

Social media platforms are a great place to reach and engage your Christian target audience. To effectively use social media in 2022, choose the best platform for you and stay up to date with social media trends to ensure you’re utilizing the platform to its fullest potential. It’s better to do one or two platforms with excellence than to do more and just be ok at them. Read on for social media tips to keep up with the trends. In…

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FrontGate Media Direct Email Campaigns

The most effective forms of marketing give your audience what they want. And 49% of consumers say they want personalized Direct Email communications from brands they’re interested in. Direct Email campaigns offer unrivaled benefits to faith-based organizations and ministries: The average ROI for Direct Email marketing is $42 for every $1 spent.  29% of marketers rate Email Marketing as the most effective marketing channel over Social Media, Pay-Per-Click ads, SEO, and Affiliate Marketing.  Email converts 40% better than specific social…

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3 Tips & 3 Benefits for Direct Email Marketing Success

Did you hear that email marketing is dead? We didn’t either. In fact, 29% of marketers rate email marketing as the most effective marketing channel over Social Media, Pay-Per-Click ads, SEO, and Affiliate Marketing. With an estimated 4.6 billion email users in 2025, now is the time to capitalize on Direct Email Marketing and create campaigns that share your product, service, cause, or project with the Faith and Family audience. Read on to learn the benefits of Direct Email and…

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3 Keys for Your Communications Strategy

In today’s meme-driven world, you have less time and space than ever to reach and engage your target audience. What you say, how you say it, and how often you connect matters even more. You need a multi-faceted communications plan that includes various types of content. Read on to discover how to develop an effective communications strategy to help you reach and engage the Faith and Family audience.  What is a Communications Strategy? Rather than simply writing whatever you want,…

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11 Questions to Reality Check Your Marketing Before Q4

As we head into the final months of 2021, use these 11 questions to reality-check your Q4 marketing strategy and end the year strong.  1. Do You Know Your Audience? For your audience to know you, you first need to know them. If you haven’t already, create a profile of your ideal audience. Be as detailed as possible, and include information about demographics, socioeconomic status, occupation, hobbies, and interests. Once you’ve clearly defined your target market, you can create content…

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Christmas Advertising: How to Create an Engaging Holiday Campaign

Christmas is deemed the most wonderful time of the year because of the joyous spirit that surrounds the holiday season. As Christians, we celebrate an event that goes far beyond mere joy.  For marketers, Christmas is the most wonderful time for another reason. It poses a unique opportunity to reach and engage your target audience with Faith-filled, festive advertising campaigns. Keep reading for five Christmas advertising ideas to try this year.  5 Tips for Developing an Engaging Christmas Advertising Campaign…

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Year-End Fundraising: 5 Tips to Reach and Engage Your Audience

Did you know that nearly 30% of donors give their philanthropic contributions in December? This makes sense, being that Christmas is known as the holiday of giving. While some donors may have specific organizations they support each year, others are looking for new giving opportunities. That is why it is important to develop and promote your Year-End fundraising campaign before, during, and even after Christmas. You want to give people enough time to find your organization, learn about your mission,…

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6 Benefits of Christian Influencer Marketing

When it comes to making important decisions, most people listen to the opinions and recommendations of those they trust the most. That is why you’re more likely to go to the dentist or doctor your friend goes to and loves than a random doctor you find online. It’s why you ask your co-workers what their favorite restaurants are before asking Google for recommendations.  If someone you trust tells you something is good, you tend to believe them. Influencer marketing works…

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