Marketing Tip: What Goes in an Email Newsletter?

Ever wondered what you should share in your email newsletter every month? Here are a few ideas: ✨New Content: Did you publish a new blog or case study? Share it in your newsletter. ✨Social Posts: Are you active on social media? Encourage your subscribers to follow you & engage. ✨Sales & Promotions: Do you have an upcoming sale or discount code? Tell your email subscribers. ✨Products & Services: Launching a new service or product line? Talk about it in your…

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Marketing Tip: Crafting Ad Design

Here’s a tip for choosing the best creative for your advertisements ⤵️ Use what’s working! Consider the type of content your audience engages with most online, and use that. For example, if you’re thinking about running an Instagram ad, check your IG stats to learn the type of posts your audience likes, comments on, and shares the most. Do they like your graphics with educational content? Your product photos or client testimonials? Your behind-the-scenes videos? When determining your ad design,…

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11 Martech Trends and FrontGate Media’s Christian Marketing Solutions

Are you looking to stay ahead of the curve in the rapidly evolving world of martech (marketing technology)? At FrontGate Media, we understand the unique challenges and opportunities that come with reaching a Christian audience. That’s why we’re excited to share the top 11 martech trends (from Exploding Topics) and how our tailored Christian marketing solutions can help you leverage them to maximize your impact. 11 Martech Trends and How To Apply Them to Christian Marketing Martech is the blend…

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Marketing Tip: The #1 Christian PR Tip

Knowing your audience and choosing the right platforms are important, but this Christian PR tip is ESSENTIAL ⬇️ Be newsworthy. Find a creative angle that will interest news outlets and the public. You can have a compelling story or interesting insight, but if you’re not newsworthy, you won’t end up on the news. Not sure how to spin your story to be newsworthy? Try this: Think about your story, and craft a few headlines that could make it on the…

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Marketing Tip: Advertising in Facebook A.D.

I’m sure you have heard that Meta (the parent company of Facebook & Instagram) removed all Christian and religious targeting options from their ad system. So, for faith-based businesses, charities, ministries, and organizations that don’t have a significant history of successful campaigns, Facebook is as good as dead when it comes to Christian advertising UNLESS you have an existing history of your own past ad campaigns, OR IF YOU HIRE SOMEONE WHO DOES HAVE PAST CAMPAIGNS, then you can still…

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Marketing Tip: Influencers are Still Influencing

Have you leveraged the power of Christian influencers to reach the Faith & Family audience? Influencer marketing is STILL a marketing trend in 2024–and it’s only getting MORE popular. Now is the time to partner with influencers to market your faith-based product to the Christian audience on social media platforms. Here are a few tips to help you secure influencer partnerships: 1️⃣ Reach out to influencers who align with your brand. Do your research and identify influencers who have a…

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Marketing Tip: How To Be a Podcast Guest

Here are 3 tips for how to secure a spot as a guest on Christian podcasts ⤵️ 1. Identify Christian podcasts related to your brand ➡️ You can do this by searching terms like “Christian podcasts on dating” or “Christian podcasts for moms,” depending on what makes sense for your brand. 2. Choose three “pitches” for the Christian podcast producer ➡️ For example, if you’re a Christian dating brand, you could offer to talk about: → How to know if…

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Marketing Tip: Marketing vs. Christian Marketing

How do you ensure your marketing efforts are reaching and engaging the ✨CHRISTIAN✨ audience? Read this: As a Christian marketer, you need to think carefully about which Christians you are targeting, what messages you want to communicate, and which types of media will reach those audiences. Just targeting “Christians” is not enough. It’s essential to have a deep understanding of what your Christian audience(s) care about–the faith-based audience’s interests, values, behaviors, and contexts to create relevant messages. Additionally, it can…

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How To Write a Good Headline: Formula for Attention-Grabbing Copy

Are you wondering how to write a good headline? Whether you want to increase clicks to a blog post or boost engagement on social media, crafting an attention-grabbing headline is super important. It could be the difference between someone engaging with your content or passing over it. Keep reading to learn our top tips for writing attention-grabbing headlines to drive results for your Christian business, ministry, charity, or organization. How To Write a Good Headline: 4 Essential Components A good…

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Marketing Tip: Write a Devotional

Want to reach and inspire the Christian audience? Here are 4 steps to writing a devotional: 1. Think of a topic related to your brand that matters to your audience → Identify a problem they have, questions they want answered, or situations they’re likely working through. 2. Include Scriptures related to your topic → Find stories in the Bible that relate to your audience’s experiences and passages that offer answers, solutions, and hope. 3. Relate to your audience and direct…

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Marketing Tip: Get on Christian Podcasts

Want to reach the Faith and Family audience? Here are 3 reasons to be a guest on Christian podcasts ⤵️ 1. Your audience listens to Christian podcasts ➡️ There are over 5 million podcasts, 70 million podcast episodes, and 464.7 million podcast listeners worldwide. The Christian audience is listening. 2. The Christian audience is already established ➡️ You can capitalize on top Christian podcasts’ massive followings and ultra-engaged followers to see more immediate results. 3. You build trust and establish…

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Marketing Tip: Look For Opportunities to Diversify

You’ve heard the saying, “don’t put all your eggs in one basket.” Well, the same goes for Christian digital marketing, and here’s why ⤵️ While you don’t need to pursue every distribution channel, it’s important to try a few and find which ones work best for your audience. That way, you don’t miss out on reaching your people on different platforms, miss new forms of digital marketing, and protect against that time when your #1 option falters or even fails. Here…

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Marketing Tip: Don’t Disappear

  Are you making this BIG mistake when it comes to marketing your Christian business, ministry, or organization? Are you showing up when you need something from your audience, then disappearing for months on end? → Perhaps you create a robust marketing plan for your upcoming book release… → Or a holiday marketing campaign to capture end-of-year donations… → Or a targeted ad campaign for an upcoming event… While it’s wise to ramp things up to promote a new product…

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Marketing Tip: Make It About Them

Your audience doesn’t care about you (sorry!). But you know what they DO care about? Themselves! The more you can relate your Christian ministry, brand, business, product, service, testimony, and mission to your audience–the more they see themselves in the story–the more likely they are to engage with you. One easy way to do this is to use the word “you” in your writing more. This simple adjustment can make a big difference in helping your audience feel connected to…

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Marketing Tip: 3 Types of YouTube Content

Wondering what to share on your Christian YouTube channel? Here are 3 types of YouTube content to reach and engage the Faith and Family audience: 1. Educational Content → Create educational videos that provide value to your audience, such as tutorials, how-tos, or guides. This can help you position your organization as an expert in your field and establish trust with your viewers. 2. Behind-the-Scenes Content → Create videos that take viewers behind the scenes of your organization, such as…

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