Here’s a little tip for your faith-based or faith-friendly advertising. This will be short and sweet. If your ad says “Available Now” it’s pretty likely that nobody cares, and that’s showing up in your click or open rate results.
Over the last two columns, we have addressed where you should start and what you should share. Now let’s take a look at a real world case study.
Every Man Ministries (EMM) was founded in 2000 by Kenny Luck, men’s pastor at Saddleback Church. They have a “simple” goal: to revolutionize men’s ministry, free men spiritually, and ignite spiritual health worldwide.
With a passion to reach, relate to, and re-ignite men to become God’s men living out God’s purposes, Every Man Ministries engaged us here at FrontGate Media to bolster social media engagement.
So based on the last issue’s column, now that you’ve planted you embassy in one or more of the social media countries, what do you share?
As we explore social media more deeply, let’s take a look at what you should share. Notice that I said “should.” There are lots of things you “can” share, but as you’ve probably already noticed from other people’s posts, there are lots of things you don’t really need to be sharing.
One of our core Audience Delivery Services at FrontGate Media is Social Media. We have a lot of experience in this area. I spend my time working for our clients to develop a strategy around their ministry or business. I’m going to share our strategy with you.
Social Media continues to be a hot topic with lots of questions from the audience as I teach on marketing at events like the Christian Musician Summit and Christian Leadership Alliance.
I’ve been involved in social media since the very early days in 2007 when I brought one of the first Christian social media sites into our FrontGate Media group. We have served as Social Media agents for the Barnabas Group, Barbour Publishing, GMC, Kenny Luck at Every Man Ministries/Saddleback Church, the Christian Comic Arts Society and others.
I look at Social Media like establishing an embassy in a foreign country. By setting up shop inside one or more of the social media worlds, you are able to reach out to the local inhabitants, start to learn their culture, and establish relationships.
I just got the line-up for the 3rd Annual NAMM Night of Worship, presented by Worship Arts Technology Summit (WATS,) and Worship Musician Magazine.
Over the last few columns, we’ve been talking about Promotion. Last time, we walked through a brief overview of Advertising. Now we are going to talk about some specific No-Brainers. These No-Brainers come from my media group, FrontGate Media (http://FrontGateMedia.com). Our group is celebrating our 10th Anniversary this year. We are the #1 source of Christian Music fans and Worship Leaders & Church Musicians.
Over the last few columns, we’ve been talking about Promotion. Last time, we walked through a brief overview of Public Relations otherwise known as PR. Now we are going to talk about Advertising.
My philosophy on advertising is that in most cases, the goal of your ads should be Data Capture. You can read my blog on that topic at http://tinyurl.com/WhatYourAdShouldDo.
The key to all of advertising is to answer the following question for your target audience: What’s In It For Me? The person viewing your ad is fully tuned into WIFM.
Over the last few columns, we’ve been talking about Promotion. Last time, we walked through a brief overview of Social Media. Now we are going to talk about Public Relations, otherwise known as PR. PR is about writing press releases and pursuing media coverage.
Last time, we talked through an overview of the Four P’s: Product, Price, Place and Promotion. In the next several columns, we’re going to dive more deeply into Promotion, covering Public Relations, Advertising and in this column, the basics about Social Media.
Every business school teaches The Four P’s in their basic marketing class. The Four P’s are Product, Price, Place and Promotion. There have been attempts to expand the P’s but in the end, these four areas completely encompass the basics of any business or ministry. By the end of this article, you will be equipped to “wow” your Baptist preacher friends this four point “P” business sermon.
To go from “zero to hero” can easily destroy just about anyone. Look at how the biggest secular pop sensations implode time after time with drug addictions, mental breakdowns, and suicides. That is often what happens when your world changes overnight from success. Even in the Christian world, it’s very tough. I think most people could not hold to the schedule Paul Baloche lives on.
If you are called to be a ministry, then you should seriously consider the option of setting your ministry up as a non-profit. As artists in ministry, I don’t think that we have to be trying to grind out sales to our fans in order to put food on our tables. So far as I can tell, the Levites were called by God to minister to His people, who in turn provided for them through their offerings (Numbers 18.)
As artists, we need to stop thinking about how to sell our CDs. Instead we need to think about how to develop fans. Isn’t that what you’ve wanted to do all along? Don’t you want to write and play music that connects people to God? We are leading people in worship. Leading requires relationship, so the real question becomes “How many ways can I have relationship with my audience?”
Welcome to the first of a multi-part series on marketing for worship leaders. I’m prayerfully excited to begin this dialogue with you in the hope that God will bring us together to help extend your reach in worship music and the arts. One of the most frequently asked questions I hear is “How do I make it in the music industry?” I’ve heard that question stated in many different ways, but the common thread is about making ends meet. For me, that is M + A = P which is the MAP™ I think I have for you. Can Ministry + Artistry = Profitability? Absolutely. How you get there will depend on your answers to several key questions. Let’s nail down the first question.