Max Lucado is a best-selling Christian author and pastor known for his inspirational and uplifting books. He has written more than 50 titles, many of which have been translated into multiple languages, touching millions of lives worldwide. 

Most recently, Max Lucado published Anxious for Nothing: Finding Calm in a Chaotic World and Because of Bethlehem. FrontGate Media was hired to promote both projects through our Christian Influencer Group to increase awareness and generate book sales. 

Christian Influencer Campaign Case Study

Audience

Max Lucado’s book, Anxious for Nothing, speaks to anyone struggling with anxiety and seeking a faith-based approach to finding peace and calm in their lives. Because of this, we leveraged our Christian influencers to target individuals interested in spiritual growth and emotional well-being.

Because of Bethlehem is a Christmas-themed book designed to help readers rediscover the true meaning of Christmas and deepen their faith during the holiday season. Because of this, we targeted Christian influencers who are reaching individuals and families looking for meaningful ways to celebrate Christmas and strengthen their faith. 

Campaign

Both campaigns for Max Lucado’s books featured a group of our vetted Christian women influencers, each with a strong and engaged following. These influencers were carefully selected for their authentic connection to their audience and ability to convey heartfelt messages.

For the Anxious for Nothing campaign, each influencer received a copy of the book to read, absorb, and reflect upon. They then crafted compelling reviews and promotional posts that resonated deeply with their followers. Using a mix of Instagram grid posts, reels, and stories, they shared personal insights and experiences related to the book’s themes of finding peace amidst anxiety. Their genuine endorsements — complete with thoughtful reflections and relatable anecdotes — created a strong emotional connection with their audience.

Similarly, for the Because of Bethlehem campaign, our Christian women influencers were given the book to explore its profound Christmas message. They shared their heartfelt reviews through visually appealing grid posts, festive reels, and engaging stories on Instagram. These posts highlighted the book’s inspiring content and intertwined it with their personal holiday traditions and spiritual reflections to increase interest. 

Results

Both Christian influencer campaigns received great engagement and helped accomplish the goal of awareness and book sales.

Anxious for Nothing

  • Influencers: 39
  • Social Reactions (likes, comments, shares): 37,100
  • Impressions: 1.1 million

Because of Bethlehem

  • Influencers: 28
  • Social Reactions (likes, comments, shares): 34,850
  • Impressions: 544,000

As you can see, using Christian influencers to promote new projects like books is a powerful strategy for reaching the Faith and Family audience. At FrontGate Media, our Christian influencers have deeply engaged followers who trust their opinions and value their recommendations, making them ideal ambassadors for faith-based content.

By leveraging the authentic voices of Christian influencers, we can effectively amplify your reach, foster genuine connections with potential readers, and drive both awareness and conversions for your next project. Get in touch with us today to get started.