Case Study: Rhapsody of Realities Devotional Influencer Campaign

Rhapsody of Realities is a devotional, study guide, and “love note” from God to its readers. This devotional highlights the message of life in Christ and seeks to enhance readers’ spiritual growth and development by offering a fresh perspective on God’s Word. Each day offers a new topic, theme scripture, message, daily confession, and reading plan segment to bring the richness of God’s Word into the lives and hearts of readers everywhere. They also offer devotionals for kids, early readers, and teens, so the whole family can dive deeper into understanding the truth and power of the Gospel.

Rhapsody is a well-established organization in the UK, and FrontGate Media was hired to generate brand awareness in the United States. We used our proprietary Christian Influencer Group to increase brand awareness through a social-media-driven devotional giveaway influencer campaign. 

Target Audience

Because Rhapsody already has a well-established target audience in the UK, the goal of this campaign was to reach and engage US-based Christians. Specifically, helping more Christians learn about these free devotional resources and encourage others to use them as tools to spread the Gospel. Rhapsody offers devotionals for kids, teens, and adults, so the target audience for this campaign included Christian families and individuals. 

Campaign

FrontGate Media utilized Christian influencers and bloggers passionate about sharing faith-based products with their established audience to promote the Rhapsody devotional offerings. 

We secured 25 influencers and provided them with free copies of Rhapsody of Realities for every age to read and review. Each influencer was tasked with posting their review on Instagram. Many went above and beyond, utilizing multiple features and platforms, including Instagram posts, Instagram reels, Instagram stories, Facebook, Twitter, Pinterest, and Blogs to review and promote the devotionals.

Results

The social media influencer campaign for Rhapsody of Realities performed exceptionally well, generating both brand awareness and clicks to download the free devotional. 

  • Total Influencers: 25
  • Total Engagements: 1,877 (Likes, Comments, Shares)
  • Total Impressions: 470,298
  • Link Clinks to Devotional Download Page: 1,384

This is yet another example of the benefits of influencer marketing. By putting Rhapsody by Realities into the hands of passionate Christian influencers, the organization was able to increase brand awareness and engagement. Offering a free copy of the devotional resulted in email lead collection for continued communication. The organization can use this momentum to continue to establish a strong brand presence in the United States and reach more people with the hope of the Gospel.

Do you want to use Christian influencers to promote your latest project or opportunity? FrontGate Media has established partnerships with micro and macro influencers to help you reach and engage a broad audience. Reach out to us today to learn more