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The National Day of Prayer Task Force is a privately funded non-profit organization that exists to help instigate the practice of prayer among Americans, and “encourage personal repentance and righteousness in the culture” (National Day of Prayer Task Force, 2013). The National Day of Prayer was instituted by Congress and President Truman in 1952, and in 1988, President Reagan amended it to be the first Thursday in May. The Task Force is led by Mrs. Shirley Dobson, and desires to help spread awareness about this day of prayer and encourage participation in the event.

Why They Engaged FrontGate

The National Day of Prayer Task Force brought in FrontGate to help them grow their social media audience on Facebook.  When they came to us, their Facebook page had 157,000 fans, and they were seeking growth in engagement and reach.

Target Audience

The National Day of Prayer organization wanted a way to connect with many more individuals throughout the United States that would come alongside and bolster support for various events around the country, their overall mission, and for the organization in general. As theirwebsite states, “The National Day of Prayer belongs to all Americans. It is a day that transcends differences, bringing together citizens from all backgrounds” (National Day of Prayer Task Force).

Campaign Details

FrontGate began with a detailed examination of the current faith-based Facebook audience and posting engagement for the client. We then constructed a Facebook posting schedule that was derived from the highest levels of engagement with their followers.  Next we began curating appropriate content to develop a content strategy to make recommendations that would be a good match for the style and tone of their page with their audience.  FrontGate identified the best potential audiences for growth of their support and fans, and then established and executed targeted ad campaigns.

Results 

-44% growth rate in the first 45 days.

-As of this posting, the page has increased to 226,190 Facebook likes with 41,581 people talking about it.

“I started working with FrontGate and immediately our numbers started going through the roof. In just three weeks, our Facebook page grew from 157,000 to over 204,000 (a 30% increase!). Not only does FrontGate deliver results, they’re a pleasure to work with. If you’re not already working with FrontGate, give them a call. They truly care about the work you’re doing, and they work hard to help you reach your goals and have a successful campaign.”

Jamie Stahler, Director of Strategic Communication, National Day of Prayer Task Force.

Related links:

National Day of Prayer Task Force Facebook Page

National Day of Prayer Website

FrontGate Social Media Services

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