The Project

Friends of the Great Commission (FGC) is the U.S.-based arm of The Great Commission Foundation (GCF). FGC provides essential back-office solutions for missionaries, nonprofits, charities, churches, and ministry projects, offering services such as administration, bookkeeping, and filing. By taking on these operational tasks, FGC empowers its partners to focus fully on their mission of spreading the Gospel and serving their communities. 

The Great Commission Banner Ad

To expand their reach and connect with more organizations, FGC partnered with FrontGate Media to execute a strategic multi-tactic campaign designed to amplify awareness and drive engagement.

The Audience

This multi-tactic advertising campaign targeted missionaries, nonprofits, charities, churches, and ministry projects seeking to streamline their operations and focus more on their mission. The ideal audience included pastors, ministry leaders, and administrators who value practical, reliable solutions for managing the day-to-day operations of their organizations. These leaders are passionate about their calling and eager to find partners who can help them dedicate more time and energy to ministry, not management.

The Campaign

FrontGate Media developed and executed a multi-tactic campaign to raise awareness of FGC’s services and connect with its target audience. The campaign utilized a combination of LinkedIn outreach, Google advertising, email marketing, and sponsored content across leading Christian leadership platforms. Each tactic was carefully crafted to ensure FGC’s message resonated with its audience, driving both awareness and action.

LinkedIn Outreach

We launched a targeted LinkedIn campaign to connect with church leaders, ministry administrators, and non-profit directors. This effort included curated messaging and tracking links to key resources, such as:

  • Become a Partner Page: Highlighting how FGC can support ministries with backend services.
  • Email Sign-Up: Encouraging leaders to stay connected and informed about FGC’s offerings.
  • Quiz: An interactive tool to engage users and introduce them to FGC’s services.
  • Ebook: A downloadable resource showcasing FGC’s expertise in administrative support.

Google Outreach

We executed Google Ads campaigns to increase awareness and engagement, focusing on two specific services: church planting and admin support. These campaigns were designed to drive traffic to FGC’s resources and website while raising awareness of their solutions for ministry leaders.

Sponsored Content and Email Marketing

To reach missionaries, non-profits, and ministry leaders directly, we partnered with top Christian leadership platforms to deliver sponsored content and email campaigns.

The Great Commission Banner Ad

Church Growth Digital Magazine:

  • Advertorial Article: A feature highlighting the value of FGC’s services for ministry leaders.
  • Display Ads: Banner ads placed on the Church Growth website to drive traffic.
  • Mid-Content Email Ad: A promotional placement within the Church Growth newsletter.
  • Dedicated Emails: Standalone emails sent to Church Growth subscribers to promote FGC’s services.

ChurchLeaders.com:

  • Guaranteed Clicks Campaign: Delivered 1,000 guaranteed clicks to FGC’s landing page through online banners.
  • Dedicated Email: Sent to ChurchLeaders.com subscribers to drive engagement.
  • Native eNews Ad: Delivered impressions and clicks through ChurchLeaders.com’s newsletter.
  • Facebook Social Post: Shared with over 700K subscribers to amplify reach.

Church Plants:

  • Dedicated Email: A personalized email sent to Church Plants’ audience of pastors involved in church planting.

Sermon Central:

  • Dedicated Email: A standalone email sent to Sermon Central’s audience of pastors and ministry leaders.

iTickets:

  • Dedicated Email: A targeted email sent to iTickets’ audience of pastors and church leaders involved in events and conferences.

Each platform was selected for its ability to connect with FGC’s target audience, ensuring the campaign reached pastors, ministry leaders, and administrators who could benefit from FGC’s services.

The Great Commission Email Campaign Advertisements

Results

Every element of this multi-tactic campaign played a key role in connecting Friends of the Great Commission with its target audience, raising awareness and driving engagement across multiple platforms.

With 4,772,714 total impressions and 803,348 total opens across all email campaigns, we achieved significant reach and engagement with FGC’s target audience.

LinkedIn Outreach

  • Pastors LinkedIn Outreach: 375 connection requests sent, 104 accepted (28% acceptance rate), 17 replies (5% reply rate)

Google Outreach

  • Church Planting Campaign:
    • Impressions: 259,044
    • Clicks: 3,940 (1.52% CTR)
  • Admin Service Campaign:
    • Impressions: 370,219
    • Clicks: 5,577 (1.51% CTR)

Church Growth Digital Magazine

  • Display Ads: 125,035 impressions, 274 clicks (0.22% CTR)
  • Mid-Content Email Ad: 92,010 sends, 15,910 opens, 9,794 clicks (10.64% CTR)
  • Dedicated Email: 86,320 sends, 16,510 opens (19.13% open rate), 9,536 clicks (11.05% CTR)

ChurchLeaders.com

  • Guaranteed Clicks Campaign: 1,000 clicks delivered (744 clicks to date).
  • Native eNews Ad: 4,205,753 impressions, 156 clicks (0.004% CTR).
  • Dedicated Email: 32,813 sends, 8,215 opens (25.04% open rate), 27 clicks (0.08% CTR).
  • Facebook Social Post: Amplified reach to over 700K subscribers.

Church Plants

  • Dedicated Email: 14,385 sends, 1,311 opens (9.11% open rate), 0 clicks (0.00% CTR)

Sermon Central

  • Dedicated Email: 31,919 sends, 12,922 opens (40.48% open rate), 29 clicks (0.09% CTR)

iTickets

  • Dedicated Email: 12,797 sends, 4,680 opens (36.57% open rate), 87 clicks (0.68% CTR)

Conclusion

“Thank you to Scott and his team. We really appreciate your flexibility and customer service in executing our most recent campaign. We knew that you selected some outstanding audiences to promote to… and it worked. The goal of this campaign was to build our email and contact list for future lead generation. We were stunned by how many direct leads came through, in addition to the hundreds of new names added to our mailing list. Truly an outstanding result.”  – Dave Kenny, Vice President of Ministry Solutions & Strategic Initiatives, The Great Commission Foundation  |  Friends of the Great Commission

The Friends of the Great Commission multi-tactic advertising campaign wasn’t just about numbers — it was about impact. By strategically leveraging platforms that speak directly to ministry leaders, missionaries, and non-profits, this campaign brought FGC’s mission to life, empowering organizations to focus on what truly matters: advancing the Gospel and serving their communities. 

From engaging LinkedIn connections to targeted email campaigns and high-visibility sponsored content, every tactic worked together to create meaningful connections and drive real results.

Your mission deserves the same level of care and strategy. At FrontGate Media, we help craft opportunities to inspire, engage, and grow your audience. Let’s work together to amplify your message and make a lasting impact. Reach out today to learn more about our unique opportunities for Christian advertising!