Disney’s Night of Joy is one of Christian Music’s biggest annual events, and BlueScout Media’s StageHop.com, a FrontGate Media partner, is the official steaming partner producing a live Night of Joy Webcast. Disney’s Night of Joy is an annual, two-night concert at Walt Disney World’s Magic Kingdom featuring the top Contemporary Christian artists of the day. This year’s lineup included 17 major artists performing on 3 different stages in the park. Castle Forecourt Stage artists included Hillsong United, Chris Tomlin, Matthew West, Skillet, Casting Crowns, and MercyMe.
For the first time ever, Disney’s Night of Joy reached beyond the gates of the Magic Kingdom to the rest of the world. Using Blue Scout Media’s platform, StageHop, fans were able to watch all three stages live from their computers, smartTVs, and mobile devices, and interact via social media with other fans in and outside of the park.
Target Audience:
With such a successful event in term of NOJ history and size, the audience attending the Webcast represents the core of the active Christian ranging from Christian families and small groups, to youth groups, and church leaders ranging from pastors to lay leaders.
Campaign Details:
StageHop.com’s versatile streaming platform enabled viewers to watch the performers across all the three stages on phones, tablets and other internet enabled devices, and created interaction between those onsite at Disney World and outside the park watching the live stream. It created an event that truly breached the walls of the park, and allowed a much larger audience to enjoy the event, and be reached on behalf of the exclusive Webcast sponsors. It also boosted the interaction and social presence of the attendees by providing a platform for their engagement.
Results:
Total webcast views: 71,673
Average watch time: 4hrs, 54min. (6hrs, 6min, Flash viewers/ 3hrs, 48min, Mobile viewers)
Percent of Web usage 50.2%
Percent of Mobile usage 49.8%
Top Countries for Flash:
USA 85.3%, Canada 2.7%, Brazil 2.6%, Singapore 1.8%, Australia 1.3%, Mexico 1.0%, All others 5.3%
Top States for Flash, excellent spread nationally:
Florida 34.6%, Georgia 8.4%,Texas 6.5%, California 4.2%, Ohio 4.0%, All others 42.3%
Top Countries for Mobile:
USA 92.8%, Canada 2.3%, Brazil 1.2%, Australia 0.7%, Mexico 0.6%, All others 2.1%
Top States for Mobile, excellent spread nationally:
Florida 27.3%, Georgia 8.2%, Texas 7.3%, California 5.4%, Illinois 4.2%, All others 47.5%
Social Media:
• Combined reach of over 20,000,000 across all social media sites
• 16 artists promoted the webcast via Twitter, Facebook, or their official band website
• The official Walt Disney World Twitter account and blog (as well as numerous unofficial Disney sites) posted about the webcast.
Related Links:
FrontGate has more Christian webcast events you can partner with. Click to look through the FrontGate Web Network offerings or contact a FrontGate Engagement Specialist via our web site to discuss your needs.