Rizen Jewelry designs heirloom-quality, faith-based jewelry in a variety of unique collections, giving women subtle reminders that God deeply loves them. Each piece in the Chispa, Calvary, and Rooted collections represents the truth that we are all purposefully created to have a unique relationship with God.
Rizen Jewelry hired FrontGate Media to increase its brand awareness and reach via our proprietary Christian Influencer Group.
Audience
Rizen Jewelry creates simple, elegant faith-based jewelry for Christian women. Therefore, our audience for their brand awareness campaign was women of faith of all ages. And who better to market to women than female Christian influencers?
Campaign
This one-month brand awareness campaign utilized Christian women influencers from our Christian Influencer Group. Each influencer received a piece of Rizen Jewelry to promote to their social media followers on Instagram, Twitter, and Facebook. Our influencers used a mix of Posts, Reels, and Stories to generate brand awareness and buzz about Rizen Jewelry.
By working with our closely vetted and hand-selected Christian influencers, Rizen Jewelry was able to accomplish its goal of brand awareness because of the many benefits Christian influencer marketing offers, including:
- Trust and Credibility: Our Christian influencers have built a level of trust with their audience. So, when they endorse or promote a product like Rizen Jewelry, their audience is more likely to trust the product or brand.
- Biblical Messaging: Christian influencers can deliver positive and impactful Biblical messages while promoting products like Rizen Jewelry, helping them to resonate even more deeply with the target market.
- Increased Engagement: Collaborating with our Christian influencers helped boost Rizen Jewelry’s social media engagement rates, as followers were more likely to interact with posts featuring the brand.
- Value Alignment: Since Christian influencers share the same faith-based values as companies like Rizen Jewelry, they can effectively communicate the mission and vision of the brand to their audience.
- Storytelling: Influencers are often skilled storytellers. They can weave the narrative of a brand like Rizen Jewelry into their content in a natural and engaging way.
- Increased Trust: When a respected Christian influencer endorses a brand, it increases the level of trust potential customers have in the company and its products.
- Boost Sales: Finally, all these benefits contribute to the bottom line of boosting sales. A recommendation from a trusted Christian influencer can directly influence purchasing decisions.
Results
Key Takeaway: Rizen Jewelry expanded its reach and increased brand confidence based on our Christian influencers’ endorsements of its products.
- Christian Women Influencers: 17
- Social Reactions (likes, comments, shares, etc.): 31,343
- Total Impressions: 529,399
- Clicks to Website: 821
Our partnership with Christian influencers was a strategic move to promote Rizen Jewelry. These influencers, who share their faith openly, have established a strong bond with their followers, making them perfect ambassadors to promote faith-based jewelry. They were able to deliver positive and impactful messages about the brand to their audiences, making their promotions feel less like sales pitches and more like genuine recommendations. Their authenticity enhanced the effectiveness of the brand awareness campaign, which generated reach, engagement, and sales for Rizen Jewelry.