Faith-based media and marketing

FrontGate Event Network’s Marketing Guide to Christian Summer Festivals

SWC_stageKey Summer Festivals have always been part of FrontGate’s Christian Event Network because of the tremendous value they provide to marketers in connecting to a captive, faith-based audience for one, two or three days in a row, delivering excellent user acquisition and message frequency to make sure your brand is seen and heard!

In particular, JumboTron ads on the massive screens at these events continue to be one of the best values in all of Christian marketing.

For those who are first-time festival sponsors, or if you’ve been frustrated with your past marketing efforts at events, FrontGate offers our 2013 festival sponsorship clients a FREE 1 hour consulting session on “How to Make Events Work For You” providing you with our tips, knowledge, and experience from 12 years of marketing through live events. Order a sponsorship package through FrontGate, and the consultation is free.

For FrontGate’s June 2013 Offer of the Month, we are making this same session  available for only $275 to anyone who is not a 2013 festival sponsor.

Here’s a KEY TIP for marketing at festivals and other Christian events: many marketers make the mistake of designing their festival campaign (onsite visuals around the grounds, engagement stunts, program ads, attendee emails, exhibit booth, etc.)  to present themselves based on the information they want to promote.  That is the wrong place to start.

Instead, you should start by designing your promotion or your onsite presence from the  point of view of the event attendee. What do they want? How can I engage them? What will be of value to them? What will benefit them?  As marketers, we should almost always seek to engage rather than inform. Start from the attendees’ point of view, and you will have a much more effective marketing experience.

Not that you have to have an exhibit booth in order to be successful at an event – NOT AT ALL, but if you do have a booth, just making a standee backdrop and then having a volunteer sit at your table reading a book until they get asked a question is an opportunity sorely missed.  Please don’t let that happen!

I’ve gone to events and slowly crept closer and closer to the booth to see how long it takes the exhibitor’s team member to look up.  I have also been know to call, text or email marketing directors who are friends at various Christian companies and ministries with pictures of or info about their booth to let them know.

Put your product, brand or service in front of tens of thousands of Christian consumers at one of this year’s festivals!

Here are four key fests, part of FrontGate’s Christian Event Network, that most marketers targeting the faith-based audience should be involved with…

fishfest_______

FISHFEST

When: June 29, 2013

Where: Irvine, CA

About: Generally selling out the 15,000 seats at Verizon Amphitheater in the heart of Orange County, CA – one of the most densely populated Christian areas of the country in the Sponsored by national Christian concert promoter Transparent Productions in partnership with the local Fish radio station, 95.9 FM, FishFest is one of the most affordable, family-friendly one-day Christian music festivals around, offering a full day of live music from some of the biggest acts in Christian music.

Artists/Speakers: Casting Crowns, Third Day, Laura Story, Phil Wickham, Audio Adrenaline, Tedashii, Manafest, Jake Hamilton and more.

Media Kit: http://www.frontgatemedia.com/mediakits/Fishfest.php

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creationCREATION FESTIVALS

When: June 26-29, 2013 (Northeast) and August 7-10, 2013 (Northwest)

Where: Mt. Union, PA (Northeast) or Enumclaw, WA (Northwest)

Artists/Speakers: Skillet, Switchfoot, Newsboys, TobyMac, Red, Chris Tomlin, Lecrae, David Crowder, Family Force 5, Steve Taylor, Christy Nockels, Aaron Shust, Plumb, Louie Giglio, Tony Nolan, David Nasser, Duffy Robins, Paige Omartian and more.

About: The purpose of the Creation festival, the nation’s largest Christian music festival, is to present the Gospel through music, teaching and any other creative means so that those attending will be drawn to salvation and discipleship in Christ. We come together by the thousands to “Give Tribute to Our Creator” and to allow His Spirit to birth many as “new Creations” in Jesus Christ who will love and serve Him. (Colossians 1:15-18)

Media Kit: http://www.frontgatemedia.com/mediakits/creation-festival.php


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spiritwestcoast2011SPIRIT WEST COAST

When: August 1-3, 2013

Where: Monterey, CA

About: The Spirit West Coast festival is the largest and only multi-day Christian music festival in the Southwestern United States. The festival ranks as one of the premier Christian music festivals in the country, drawing fans from many states, especially from the Western regions, including California, Arizona and Nevada. The event’s combined “unique visitor” attendance is typically about 20,000 over three days.

Artists/Speakers: Newsboys, Tenth Avenue North, Jeremy Camp, Audio Adrenaline, Matthew West, Building 429, Jamie Grace, Fireflight, For King & Country, The City Harmonic, Bob Smiley, Reggie Dabbs, Nick Hall, Andrew Schwab and more.

Media Kit: http://www.frontgatemedia.com/mediakits/spirit-west-coast.php

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Contact FrontGate today to reserve your custom sponsorship, jumbotron commercials or billboards, event program ad placements and more at this summer’s premier Christian music festivals.

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