ECPA's Rush To Press

BISG Announces the Publication of
International Markets: Doing Business in Brazil
New research initiative aims to aid US organizations
by providing intelligence on key international markets

Contact:
Jeanette Zwart 
BISG | 145 West 45th St. Suite 601 | New York NY | 10036
646.336.7141 ext. 11 | jeanette@bisg.org | www.bisg.org 

(New York, NY: August 5, 2015) BISG is pleased to announce the publication of International Markets: Doing Business In Brazil, the first in a new research series aimed at helping publishers and other industry stakeholders optimize their distribution, services, rights, and other business in key international markets.

Mark Kuyper, BISG’s Executive Director, said “Doing Business in Brazil launches a new series of focused, practical reports with essential information for anyone who wants a working knowledge of the issues involved in exporting books or selling rights into key international markets. And thanks to the unprecedented support from our sponsors, we are able to offer it free to BISG members and at a low $39 for non-members.”

“Brazil has the world’s seventh largest economy and is the largest Portuguese speaking nation in the world,” noted Nadine Vassallo, BISG’s Project Manager for Research and Information and author of the study. “While books sales have lagged behind Brazil’s economic growth, it’s been instructive to discover the factors driving this trend and if/when it might change.”

The report is available here.

International Markets: Doing Business in Brazil was compiled from interviews with industry experts on the ground in Brazil. It includes Nielsen BookScan data on the size of the Brazilian retail book business, information on key demographic and economy factors, Brazilian book buyers’ current acceptance of digital book formats, the state of standards in Brazil, and the unique opportunities and challenges publishers can expect when engaging there. It includes:

  • Trends in physical retailing and the book-buying experience in Brazil, including format and category trends
  • Literacy rates and their impact on the kinds of books that sell especially well
  • The role of government policy, including “culture vouchers” to incentivize book purchases
  • The importance of institutional and government purchasing, and the top retailers in the Brazilian market
  • The advantages and disadvantages of selling translation rights vs. exporting English-language content, and areas where English content has the greatest opportunity

The next report in the series, International Markets: Doing Business in China is currently in development and will be published in late 2015.

BISG thanks the sponsors of the study: Baker & Taylor, Bowker, Firebrand Technologies, Ingram Content Group, Inc., Kaplan Publishing, Kobo, Macmillan, MIT Press, Penguin Random House, Quarto Publishing Group USA, ReaderLink, and Safari.

About BISG:
The Book Industry Study Group, Inc. (BISG) is the book industry’s leading trade association for standards, education, and research and information. BISG facilitates the connections and conversations that solve common problems, advance new ideas, and more profitably bring published content to readers. For over 35 years, BISG has provided a forum for all industry professionals to come together and collaboratively address issues and concerns to advance the book community. Its 200 members include publishers, manufacturers, suppliers, wholesalers, retailers, librarians, and others engaged in the business of print and electronic media.