Contact: Maggie Rowe
Sr. Publicist | Tyndale House Publishers
tel (630) 784-5333| mobile (630) 310-9308

Carol Stream, Ill. – Tyndale Momentum’s release of Simplify (978-1-4143-9122-9, HC, $22.99) byNew York Times bestselling author Bill Hybels will launch with a two-hour radio special August 19on Moody Broadcasting Network’s Chris Fabry Live!, airing nationally at 2:00 PM CST.

“I’ve read just about everything Bill Hybels has written,” comments Fabry. “This concept is so refreshing, down-to-earth and in a way, revolutionary, that I want our listeners to hear as much as they can. We’re devoting two hours of the program to his Simplify concept. I’m looking forward to the feedback I know we’re going to get.”

Hybels, the founder and senior pastor of Willow Creek Community Church in Barrington, Ill., and chairman of the board for the Willow Creek Association, admits to fighting a lifelong battle with over-commitment and overscheduling.

“I have waited four decades to write this book,” says Hybels, “primarily because it has taken me nearly that long to learn the lessons necessary to lead a focused, fulfilling, and ‘simplified’ life. This book is not about buying a new daytimer or app. It pulls the layers back and gets at the ‘why’ questions: Why do I over-schedule, over-commit, and over-spend? Why do I carry low-grade levels of fear and bear grudges for wrongs that occurred a decade ago?

“Simplify is brutally honest and painstakingly practical. It actually provides solutions. It will help anybody who is ready to move into a future that looks far different from their past.”

In addition to the radio special with Fabry, Tyndale Momentum has a multi-faceted marketing plan for the book including a special launch at the Willow Creek Association Global Leadership Summit on August 13, a rigorous advertising and social media campaign around the release, and a special webcast later in 2014.  The Simplify curriculum includes a Participant’s Guide and a DVD Experience for individual or small group use.

For more information, visit www.simplifybook.com and www.moodyradio.org/ chrisfabrylive.

Tyndale House Publishers, founded in 1962, is the world’s largest privately held Christian publisher of books, Bibles, and digital media. Tyndale Momentum, a nonfiction imprint of Tyndale House, is the publisher of many New York Times bestsellers, such as Quiet Strength andUncommon by Tony Dungy, The Boy Who Came Back from Heaven by Kevin and Alex Malarkey, and Winning Balance by Shawn Johnson. The largest portion of its profit goes to the nonprofit Tyndale House Foundation, which makes grants to help meet the physical and spiritual needs of people around the world. Tyndale was founded to publish Living Letters, which later comprised part of The Living Bible, a contemporary paraphrase of the Bible that became a global publishing phenomenon. Tyndale now publishes the Holy Bible, New Living Translation (NLT), the translation of choice for millions of people.