B&H PUBLISHING WELCOMES KATY BOATMAN
AS MARKETING STRATEGIST FOR WOMEN’S TRADE BOOKS
Contact: Dave Schroeder
Vice President, Marketing
NASHVILLE, Tenn. – (October 2, 2015) B&H Publishing announces today the hiring of Katy Boatman as its Marketing Strategist for Women’s Trade Books. Boatman begins her new role this month.
“The Women’s Books line is experiencing a season of incredible favor, opportunity, and growth,” mentioned Jennifer Lyell, B&H Trade Book Publisher. “We are so thankful for the authors with whom we get to partner and know that strategic and thoughtful marketing is crucial to maximum Kingdom impact of those messages. I could not be more thrilled that Katy is joining our team to lead the marketing efforts around these titles and brands. We believe she is the best in the business and look forward with anticipation to all the Lord is going to do through her work.
A graduate of Georgia College, with a B.A. in Rhetoric, Boatman has served in marketing and sales roles at HarperCollins Christian Publishing since 2009, winning a peer-nominated STAR Award in 2014. Over the last three years, Katy helped lead marketing campaigns for Nelson Books, including many high-profile New York Times best-sellers such as Jesus Is ____ by Judah Smith, Jesus > Religion by Jefferson Bethke, Happy Wives Club by Fawn Weaver, I’ve Never Been to Vegas, But My Luggage Has by Mandy Hale, The Best Yes by Lysa TerKeurst, and For the Right Reasons by Sean Lowe.
Katy led the marketing for Jen Hatmaker’s 2015 release, For the Love, a current New York Times best-seller.
Dave Schroeder, VP of Marketing, B&H Publishing Group, is thrilled with the new hire: “Katy is an exemplary marketer and strategic thinker. She brings energy, integrity and experience to the B&H marketing team. Most of all, Katy is a wonderful person and we are blessed to have someone of her talent and passion at B&H.”
Boatman will be overseeing all marketing for key B&H Publishing trade book authors such as Lauren Chandler, Annie Downs, Sophie Hudson, and Priscilla Shirer. In addition, she will be an integral part of the marketing campaign for resources by She Reads Truth. She brings extensive experience and a track record of social media innovation to these and other author brands.
“I am honored to join the B&H team and work with an incredible group of talented authors,” noted Katy Boatman. “I look forward to partnering with these women to get life-changing content into the hands of readers.”
Residing in Nashville, Boatman enjoys writing at her blog, www.KatyWrote.com and volunteering in youth ministry by serving at Cross Point Church’s Teen Dream Center.
B&H Publishing Group, a division of LifeWay Christian Resources, is a team of mission-minded people with a passion for taking God’s Word to the world. Because we believe Every Word Matters® we seek to provide intentional, Bible-centered content that positively impacts the hearts and minds of people, inspiring them to build a lifelong relationship with Jesus Christ. Among our print and digital releases for the trade, church, and academic markets, titles include The New York Times No. 1 best-sellers The Love Dare and The Vow, #1 CBA best-seller I Am a Church Member as well as the award-winning HCSB Study Bible, which features the Holman Christian Standard Bible translation. Learn more at BHPublishingGroup.com.