B&H PUBLISHING ADDS JESSE WISNEWSKI TO LEAD TRADE BOOK MARKETING
Former Content Manager of The Resurgence Brings Content Marketing Expertise to B&H
NASHVILLE, TN (June 13, 2014) – B&H Publishing Group is adding to their leadership in the trade book area with the hire of Jesse Wisnewski, former Content Manager of Resurgence in Seattle, Washington.
Jesse brings ten years of experience in ministry and marketing to the B&H team. For the past two years he has risen in leadership to oversee the content strategy and assist with the marketing for the Resurgence, part of Mars Hill Church. Resurgence is considered one of the top Christian leadership brands in the United States, producing and marketing dozens of books as well as regional and national conferences. Part of Jesse’s position involved assisting with the development of marketing campaigns by identifying content marketing strategies for Resurgence Books.
Amanda Sloan, Sr. Vice President of Marketing is thankful for Jesse joining the team, “B&H continues to grow in the trade division and having a marketing leader like Jesse at the helm will help us continue
growing and reaching people with the message of Christ. Jesse’s experience in the church and his ability to interact with the church will help guide our marketing to better reach Christian readers.”
At B&H, Jesse will oversee the marketing for strategic authors and their books from B&H like Matt Chandler, Thom Rainer, Beth Moore, Priscilla Shirer, and Angie Smith. He will lead a team of marketers to develop campaigns to reach readers as well as maximize B&H content and how it can be best discovered in the market. Jesse will begin at B&H on July 1, 2014.
Jesse is ready for B&H, “Every word really does matter. God chose to use words to let us know who he is and how we are to live for his glory and enjoy him forever. B&H’s commitment to publishing content that is not only faithful to God and his Word, but also aims to connect people with Jesus Christ, is what attracted me to the company to become a part of their team.”
In 2013, Jesse received a Masters of Arts in Christian Thought at Gordon Conwell Theological Seminary. He received his undergraduate degree in Marketing at Marshall University in West Virginia, his home state. Jesse has written a book, American Crossroads (2011) and blogs regularly on content marketing and theology at thejessew.com. You can also follow him on twitter @thejessew
B&H Publishing Group, a division of LifeWay Christian Resources, is a team of mission-minded people with a passion for taking God’s Word to the world. Because we believe Every Word Matters® we seek to provide intentional, Bible-centered content that positively impacts the hearts and minds of people, inspiring them to build a lifelong relationship with Jesus Christ. Among our print and digital releases for the trade, church, and academic markets, titles include The New York Times No. 1 best-sellers The Love Dare andThe Vow, #1 CBA best-seller I Am a Church Member as well as the award-winning HCSB Study Bible,which features the Holman Christian Standard Bible translation. www.BHPublishingGroup.com. Follow us on Twitter at @BHPub and on Facebook.