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Effective use of keywords in your book metadata helps make your titles more visible to readers and consequently has a direct impact on sales.
BISG has two new resources for using keywords more effectively:
- Best Practices for Keywords in Metadata has just been released and is available free for download here. It addresses such questions as choosing the best keywords for your content; how to structure your keywords; where to place them in ONIX; how to use them in K-12 content, higher education textbooks, and trade titles; and resources for finding keywords that work. It is especially helpful for those how deal with metadata and ONIX records and need a detailed resource or those involved in creating and transmitting marketing copy for books.
- This webcast “Improving Discoverability with Keywords in Metadata” distills the Best Practices for Keywords in Metadata into a one-hour session covering the basics for choosing and incorporating the right keywords for your content in book metadata with tips on what to avoid and how you can use keywords in addition to BISAC codes to boost discoverability. It will be taught by Jenny Bullough, Chair of the Keywords Working Group, and Julie Morris, BISG’s Manager for Standards and Best Practices.
Date: Tuesday, June 17th, 2014 from 2:00 PM – 3:00 PM.
Price: Free to BISG members by emailing info@bisg.org for your member code; $49 for non-members.
Register here.
Best Practices for Keywords in Metadatawas published May 15, 2014 as a project of the Metadata Committee’s Keywords Working Group, chaired by Jenny Bullough of Harlequin Enterprises. It will be updated regularly to reflect the evolving use of keywords throughout the data supply chain in response to changes in technology and consumer behaviors. It expands on BISG’s Best Practices for Product Metadata: A Guide for North American Senders and Receiverswith detailed guidelines specific to keywords.
More information about the BISG Metadata Committee Keywords Working Group is available here. For more information, please email Julie Morris at julie@bisg.org
About the Book Industry Study Group, Inc.: The Book Industry Study Group, Inc. (BISG) is the book industry’s leading trade association for standards, education, and research. The mission of BISG is to facilitate innovation and shared solutions for the benefit of all companies and practitioners who create, produce, and distribute published content, and the organizations that support them.Membership consists of publishers, manufacturers, suppliers, wholesalers, retailers, librarians, and others engaged in the business of print and electronic media. For over 35 years, BISG has provided a forum for all industry professionals to come together and efficiently address issues and concerns to advance the book community. Learn more about BISG at www.bisg.org