Have you heard? Meta (the parent company of Facebook and Instagram) removed all Christian and religious targeting options from their ad system. So, for faith-based businesses, charities, ministries, and organizations that don’t have a significant history of successful campaigns, Facebook is as good as dead when it comes to Christian advertising.
As a long-term Facebook and Instagram advertiser, that’s not a problem for us at FrontGate, but for many in the Christian world, this is a huge problem.
In the Facebook A.D. (after death) era, Christian brands need to find an alternative to Facebook ads to reach and engage their target audience.
As a Christian marketing agency, we’ve kept a close eye on the changes happening at Meta. The increased religious censorship against Conservative and Christian content is concerning but not surprising. Because of this, we’ve compiled a list of the best Facebook alternatives for Christian advertising you can use to reach the Faith and Family audience online without #BigTech censorship getting in your way.
Benefits of Christian Advertising & Finding a Facebook Alternative
If you’re looking for a way to stand out in the digital crowd and effectively engage the right people, paid advertising is an excellent solution. Through careful strategizing and well-crafted messaging, you can target audiences who meet specific criteria. For example, they’ve indicated an interest in well-known Christian leaders, the Bible, the church, or similar factors. This ensures your message reaches the right people so you can invest your resources more efficiently.
Additionally, paid ads give you control over key performance indicators; you can track click-through rates, conversions, and ad spend, so you know where you’re getting the best return on your investment. When used properly, paid ad campaigns can help boost brand awareness, leads, and conversions.
Facebook used to be one of the best places to take advantage of paid advertising. But now, faith-based businesses, ministries, and organizations need a Christian alternative to Facebook ads.
5 Facebook Alternatives to Reach the Faith and Family Audience Online
Google Ads
Advertising on Google is an excellent Christian alternative to Facebook ads. You can target keywords your audience uses to ensure your business, ministry, or organization appears at the top of search results. By targeting faith-specific keywords and creating compelling messaging customized to your audience, you can maximize your return on investment and increase clicks to your website or landing page. With proper planning and execution, targeted ads on Google can give you an excellent platform to reach the Christian community with valuable offers.
Not sure how to optimize Google ads to reach the Faith and Family audience? We can help! Reach out today to learn more about using this Christian Facebook alternative today.
Twitter Ads
Have you tried advertising on Twitter? Twitter is a great Christian Facebook alternative for ads because you can reach the right audience by targeting users with faith-based interests. Like Facebook used to be, it is a relatively cost-efficient solution. Whether launching a Christian book or other product, a new sermon or devotional series, or highlighting upcoming events, using Twitter as an alternative to Facebook for Christian advertising can help bring in more people who share your faith.
Not sure how to use Twitter to attract the Faith and Family audience online? We can help! Reach out today to learn about our social advertising solutions on Twitter.
Gab Ads
Have you heard of Gab–the Conservative and Christian alternative to Facebook? If you want to advertise on a platform with a strong focus on freedom of speech that doesn’t censor Christian content, you’ll want to try Gab.
With 23+ million unique visitors and 165 million monthly page views, you have endless opportunities to reach and engage the faith community. Gab continues to add new targeting options, analytics features, and reporting tools to help Christian and Conservative advertisers excel on the platform.
When Facebook and Instagram started shadow-banning and eliminating various organizations and individuals, we evaluated all the alternative social platforms. We decided Gab was the best option and created a partnership with them that has already yielded solid results.
Want to learn more about using Gab Ads as a Christian Facebook alternative? We can help! Get the details for advertising on Gab today.
Social Adjacent Marketing Solutions
Although Meta has removed all religious targeting options from their Facebook and Instagram advertising systems, that doesn’t mean these platforms are obsolete. There are options to effectively advertise through these platforms in ways other than using their advertising systems.
You can partner with established influencers, bloggers, podcasters, and more and capitalize on their established Christian audiences to promote your products, causes, services, and opportunities.
Christian Influencer Group
FrontGate Media’s Christian Influencer Group partners with established influencers on Instagram and Facebook to generate brand awareness and sales or donations for your Christian business, ministry, or organization.
Christian Women’s Blogger Network
FrontGate Media’s Christian Women’s Blogger Network partners with established bloggers to review and promote your products across the web and on social media platforms like Instagram, Facebook, Twitter, Pinterest, TikTok, and more!
Want to learn more about using these social adjacent Christian advertising solutions? We can help! Check out our Christian marketing case studies to see our Influencer Group and Blogger Network in action.
Traditional Digital Marketing
In the Facebook A.D. era, it’s a great time to revisit traditional digital marketing strategies like direct email, website partnerships with strong digital media brands, and content marketing. At FrontGate Media, we have access to over 10 million monthly unique visitors and 20+ million email subscribers. You can put your brand in front of these audiences to reach Christian consumers and donors, including Christian women and moms, pastors and church leaders, Catholics, conference and event ticket buyers, homeschoolers, pro-Israel audiences, and more!
Want to use traditional digital marketing to reach the Faith and Family audience online? We can help! Reach out today to learn about our Christian advertising solutions and Facebook alternatives.
The Facebook A.D. Era is Not the End for Christian Advertising
Although Meta has removed all religious targeting options from their platform, it’s definitely not the end for faith-based brands. We can help you find the best Facebook alternative for your business, ministry, or organization to reach your audience online. Contact us today to get a complete list of our Christian advertising solutions!