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Baker Publishing Group transitions to new UK/EU sales partner

Ada, Mich. (September 29, 2021)—For the past ten years, Baker Publishing Group has partnered with SPCK to present and sell Baker Publishing Group titles throughout the United Kingdom. Due to the changing business demands, climate, and constraints being felt globally, Baker has made the decision to transition to a new sales group, Synergy Book Sales, founded by Alexandra McDonald. This change will take place on April 1, 2022.

Alexandra is pleased to announce the formation of her publishing sales representation company as of September 2021. With more than 25 years’ experience in publishing sales and marketing, she will use that expertise to represent Baker Publishing Group throughout the UK and Europe.

Alexandra is also looking forward to continuing to play a high-profile role in the UK Christian book trade, alongside resuming her committee membership of the Christian Suppliers’ Group and continuing her trusteeship at Andrew’s Charitable Trust. Her contact information is listed below.

Rhoda Hardie and Anne Rogers will continue to look after publicity and marketing for Baker Publishing Group in the UK, and Alexandra will work alongside them to maximize opportunities for BPG’s books and authors throughout the territory.

“Baker Publishing Group is thankful for the guidance provided by SPCK and for their success in getting our books into the hands of readers,” stated Nathan Henrion, executive vice president of sales at Baker Publishing Group. “SPCK’s professionalism and care, as well as their friendship, have been greatly appreciated. We wish SPCK strength and success in the years to come.”

Sam Richardson, chief executive of SPCK Publishing, commented, “It has been SPCK’s pleasure to support Baker in delivering significant sales growth in the UK and EU in recent years. As we progress with our own integration with Lion Hudson, we look forward to supporting a smooth transition for Baker and to seeing the continued success of Baker’s titles in these markets under their new arrangements.”

Baker Publishing Group publishes high-quality writings that represent historic Christianity and serve the diverse interests and concerns of evangelical readers. For more information, visit

Contact: Karen Steele, (616)676-9185 x100,