BAKER BOOKS TAPS CHOICE MEDIA & COMMUNICATIONS FOR BESTSELLING AUTHOR AND AMERICA’S “VIRTUAL MENTOR” MICHAEL HYATT’S UPCOMING BOOK LIVING FORWARD
Co-authored with Longtime Executive Coach Daniel Harkavy, Book Guides Readers Through Powerful and Proven Life-Planning Process
“A step-by-step approach to one of life’s greatest challenges.” – Seth Godin
“The people who have achieved greatness are not just lucky. They created and executed a plan…In Living Forward, Michael Hyatt and Daniel Harkavy show you how to develop and utilize a clear and compelling Life Plan to create the life you want.”–Tony Robbins, New York Times bestselling author; CEO, Anthony Robbins Companies
Nashville, Tenn. – December 18, 2015 – Entertainment and lifestyle public relations business Choice Media and Communications announced today their partnership with Baker Publishing Group’s Baker Books division on the upcoming publication LIVING FORWARD: A PROVEN PLAN TO STOP DRIFTING AND GET THE LIFE YOU WANT (ISBN: 978-0801018824; $21.99) scheduled to release March 1, 2016. Written by nationally acclaimed leadership expert Michael Hyatt and Building Champions CEO Daniel Harkavy, LIVING FORWARD provides readers with a simple and effective blueprint for life planning. Choice Media will manage all aspects of the national media campaign.
“Choice brings a depth and breadth of skills and experience that made them our number one pick for the LIVING FORWARD campaign,” said Vice President of Marketing for Baker Publishing Group Mark Rice.
“Michael Hyatt and Daniel Harkavy are experts at what they do, and the message of LIVING FORWARD is so important that we want to see it reach the largest audience possible. We went with the team we knew would pursue a mix of the obvious business and entrepreneurial media outlets, as well as innovative coverage opportunities for this project.”
In addition to being a multiple New York Times bestselling author, Michael Hyatt is the founder of Intentional Leadership, an online leadership development company, as well as founder of Platform University. He reaches millions worldwide through his blog and weekly podcast This is Your Life™. As former CEO of Thomas Nelson Publishers, he is highly esteemed in the literary world.
Of the deal, Hyatt said, “The Choice team has deep experience in the industry, and it was my privilege to know Heather Adams as a colleague years ago at Thomas Nelson. I’ve seen this team serve both clients and media professionals with drive and grace, and I’m looking forward to partnering with them for LIVING FORWARD.”
Daniel Harkavy is founder and CEO of Building Champions, as well as one of the country’s most sought-after executive coaches. For twenty-five years, Harkavy, along with his team of coaches, have coached business leaders and prominent companies such as Chick-fil-A and Bank of America to peak levels of success.
“We’ve coached thousands of leaders through the content found in LIVING FORWARD for more than 20 years and have seen the tremendous impact it can have,” said Harkavy. “Because of their track record and experience, the team at Choice is the perfect partner to help get this message out to the people that need to hear it the most.”
Choice Co-Founder Heather Adams added, “The beginning of the relationship between Michael Hyatt and Daniel Harkavy is etched in my memory. It’s when I made mental note that professionally I desired to have an executive coach because I witnessed, firsthand, the direct benefit of Daniel’s coaching on Michael’s leadership. I worked for Michael at Thomas Nelson for the better part of a decade and he was then, and remains now, one of my greatest mentors and supporters. When Baker Books approached us for the opportunity to serve on their team to bring Michael and Daniel’s LIVING FORWARD to market, without hesitation, we signed up. At Choice we are passionate ambassadors of the need for and benefit of a life plan. And, there is absolutely no better roadmap than this book.”
Choice Media & Communications has spearheaded the successful national media campaigns of Jen Hatmaker’s national bestseller For the Love; Crystal Paine’s Money-Making Mom; Chick-fil-A’s Vice President of Corporate Talent Dee Ann Turner and her book It’s My Pleasure; Rachel Macy Stafford’s bestsellers Hands Free Mama and Hands Free Life; New York Times bestselling author Alexandra Robbins’ The Nurses; Sean Lowe’s New York Times bestseller For the Right Reasons; wrestling icon Shawn Michaels’ New York Times bestseller Wrestling for My Life; and Duck Dynasty mother-daughter duo Korie and Sadie Robertson with Korie’s recent book Strong & Kind and Sadie’s line of Live Original décor through Glory Haus.
ABOUT CHOICE MEDIA & COMMUNICATIONS, LLC
Founded in 2014, Choice is a boutique media and communications business dedicated to providing clients in the entertainment and lifestyle space with quality public relations. To learn more, please visit www.choicepublicity.com or follow Choice Media on Facebook and Twitter.