Marketing Tip: Build Trust with Content

  Every piece of website, social, and email content you publish is a chance to build trust with your audience. Here’s how to generate trust through content: ✨Write content that is relevant and helpful. ✨Focus on providing value to your readers. ✨Offer tips and advice beyond what they can find on Google. ✨Share interesting information about your business or ministry (i.e., behind-the-scenes content) ✨Entertain your audience by letting them see the real you (especially on socials) The more someone knows…

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The WebAwards Recognize Faith-based FrontGate Media with Standard of Excellence Awards in Marketing and Faith-based Categories

FOR IMMEDIATE RELEASE November 3, 2023  The WebAwards Recognize Faith-based FrontGate Media with Standard of Excellence Awards in Marketing and Faith-based Categories Orange County, CA – Now in its 27th year, the Web Marketing Association’s WebAwards are recognized as the world’s premier industry-based Website Award program.  In this year’s awards contest, FrontGate Media was honored with two WebAwards.  The Web Marketing Association’s independent evaluation of websites by expert judges awarded FrontGate Media the Standard of Excellence in Marketing as well…

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Marketing Tip: Get to Know Gen-Z

Want your Christian marketing efforts to be more successful? ✨Get to know faith-filled Gen Z-ers✨ Here are some stats to start: ➡️50% of Gen Z-ers say companies should take a stance on social issues ➡️51% of Gen Z-ers are more likely to purchase from companies that treat employees well ➡️55% of Gen Z-ers say recommendations from influencers play a critical role in their purchasing decisions Knowing this, you can leverage Christian influencer marketing and showcase your faith-based values to reach…

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Marketing Tip: Know Your Christian Niche

The more you know & understand your target audience, the easier it is to create content that inspires them to take action. Many of our followers want to reach the Faith & Family audience. But we encourage you to get even more specific. Do you want to target… ➡️Families with kids? ➡️Stay-at-home moms? ➡️Catholics? ➡️Business professionals? ➡️Gen Z-ers? ➡️Pastors and church leaders? ➡️Retired folks? ➡️Musicians? Each of these groups requires different types of communication styles–and relating to them on their…

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Marketing Tip: Leverage the Power of Storytelling

Here’s how to leverage the power of storytelling in your Christian marketing campaigns: Choose real stories that accurately reflect your organization’s mission, values, and goals. Doing so helps create an emotional connection between the Christian audience and your cause, products, or services that builds authority and trust in your work. Tell the same stories across multiple channels to reach the Christian audience where they spend time online. Cross-promoting stories increases the chances of more people being inspired by the narrative…

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Marketing Tip: Get Creative with CTAs

A call to action (CTA) is an inviting and compelling request to do something. It’s often used as a rallying cry, urging followers or readers to take some kind of action. Whether you’re raising awareness for a cause, encouraging people to buy a product, or promoting a new way of thinking, a strong call to action can be very effective. Here are 15 examples of calls to action to help you get creative with your CTAs: 1. Join the conversation…

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Marketing Tip: Use Mission-Driven Christian Marketing

Mission-driven marketing emphasizes ✨purpose✨ over products or services. It’s all about providing education, value, and solutions–rather than just selling. How do you do this? By centering your messaging around the impact and positive changes your business or organization makes instead of focusing solely on what your product or service offers. The benefits of mission-driven Christian marketing include: ➡️Creating deeper connections and trust with the Faith & Family audience ➡️Inspiring loyalty from longtime customers ➡️Attracting new audiences with similar values If…

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Avis Car Rental Review: Unmasking the Hidden Costs

Dear Fellow Travelers, I simply couldn’t wait to share my recent “adventures” with Avis Car Rental part of the merged Avis Budget Group. If you’re looking for a car rental experience that will truly test your patience and sense of humor, then Avis is the way to go! It’s a masterclass in customer service excellence – if your definition of excellence is twisted beyond all recognition. Do you know their cleaning service has a penchant for fashion? I didn’t either,…

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Marketing Tip: Paid Vs. Organic Marketing

What type of marketing should you use to reach and engage the Faith & Family audience? Paid marketing refers to techniques such as advertising and promotions–Facebook Ads. Organic marketing relies on content and customer relationships for visibility–Blog and Social Posts. Using a paid approach helps you get quick returns and is beneficial for selling event tickets and generating leads through a giveaway. Organic marketing costs less but is slower to build your brand reputation and trust over time using search…

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Marketing Tip: Highlight First Hand Experience

How do you stand out in a crowded digital space? Highlight firsthand experience in your blogs, social media content, emails, website copy–anywhere and everywhere you are online. Firsthand experience can include: – Examples of experiences only you’ve had – Research you conducted and your findings (rather than the same stats everyone else is using) – Quotes from interviews with thought leaders in your industry (or yourself) Share unique perspectives and ideas on topics that matter to the Faith & Family…

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Marketing Tip: Limited-Time Offer

Did I get your attention? One of the most effective tactics Christian marketers use to increase sales are limited-time offers. By providing a sense of urgency and exclusivity, these offers can be powerful motivators for Christian consumers to take action. Though this method can sometimes be perceived as “gimmicky,” it’s important to remember that people love feeling like they’re getting a great deal on something they may not have otherwise purchased. Here are some limited-time offer examples: – For authors:…

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Marketing Tip: How to be a Podcast Guest

Here are 3 tips for how to secure a spot as a guest on Christian podcasts ⤵ 1. Identify Christian podcasts related to your brand ➡ You can do this by searching terms like “Christian podcasts on dating” or “Christian podcasts for moms,” depending on what makes sense for your brand. 2. Choose three “pitches” for the Christian podcast producer ➡ For example, if you’re a Christian dating brand, you could offer to talk about: → How to know if…

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Marketing Tip: Encourage User Generated Content

Are you looking for better and faster ways to create content that resonates with your Christian audience? Encourage user-generated content (UGC)! User-generated content is (believe it or not) content that your followers create! By encouraging your audience to share their stories, experiences, and testimonials related to your organization or brand via social media posts, videos, email, and more, you get a ton of free content you can repurpose on your page! To get started, created a UGC-focused campaign letting your…

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Marketing Tip: How to Level-Up Your Videos

Video content continues to trend, but low-quality videos won’t result in high-quality results. So let us help you ditch low-quality video content… – Use a ring light when natural light isn’t available for a soft, direct light that minimizes shadows – Use a microphone that minimizes background noise for high-quality audio – Use a distraction-free background, so the focus stays on you and what you’re saying (not your messy office 😉) – Use a tripod for your iPhone or camera…

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The latest work from our Devotional Submission Service to the #1 Bible App – 5 Ways to Show Your Partner You Care

In a world where relationships are often defined by fleeting connections, the pursuit of meaningful, lasting bonds remains an endeavor close to our hearts. Whether you’re in the early stages of a promising romance or seeking to nurture a longstanding partnership, the desire to show genuine care, respect, and love to your significant other is universal. Fortunately, the timeless wisdom of the Bible offers profound insights into fostering healthy relationships. We’re thrilled to share our latest devotional, now featured in…

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