Marketing Tip: Paid Vs. Organic Marketing

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What type of marketing should you use to reach and engage the Faith & Family audience? Paid marketing refers to techniques such as advertising and promotions–Facebook Ads. Organic marketing relies on content and customer relationships for visibility–Blog and Social Posts. Using a paid approach helps you get quick returns and is beneficial for selling event tickets and generating leads through a giveaway. Organic marketing costs less but is slower to build your brand reputation and trust over time using search…

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Marketing Tip: Highlight First Hand Experience

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How do you stand out in a crowded digital space? Highlight firsthand experience in your blogs, social media content, emails, website copy–anywhere and everywhere you are online. Firsthand experience can include: – Examples of experiences only you’ve had – Research you conducted and your findings (rather than the same stats everyone else is using) – Quotes from interviews with thought leaders in your industry (or yourself) Share unique perspectives and ideas on topics that matter to the Faith & Family…

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Marketing Tip: Limited-Time Offer

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Did I get your attention? One of the most effective tactics Christian marketers use to increase sales are limited-time offers. By providing a sense of urgency and exclusivity, these offers can be powerful motivators for Christian consumers to take action. Though this method can sometimes be perceived as “gimmicky,” it’s important to remember that people love feeling like they’re getting a great deal on something they may not have otherwise purchased. Here are some limited-time offer examples: – For authors:…

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Marketing Tip: How to be a Podcast Guest

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Here are 3 tips for how to secure a spot as a guest on Christian podcasts ⤵ 1. Identify Christian podcasts related to your brand ➡ You can do this by searching terms like “Christian podcasts on dating” or “Christian podcasts for moms,” depending on what makes sense for your brand. 2. Choose three “pitches” for the Christian podcast producer ➡ For example, if you’re a Christian dating brand, you could offer to talk about: → How to know if…

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Marketing Tip: Encourage User Generated Content

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Are you looking for better and faster ways to create content that resonates with your Christian audience? Encourage user-generated content (UGC)! User-generated content is (believe it or not) content that your followers create! By encouraging your audience to share their stories, experiences, and testimonials related to your organization or brand via social media posts, videos, email, and more, you get a ton of free content you can repurpose on your page! To get started, created a UGC-focused campaign letting your…

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Marketing Tip: How to Level-Up Your Videos

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Video content continues to trend, but low-quality videos won’t result in high-quality results. So let us help you ditch low-quality video content… – Use a ring light when natural light isn’t available for a soft, direct light that minimizes shadows – Use a microphone that minimizes background noise for high-quality audio – Use a distraction-free background, so the focus stays on you and what you’re saying (not your messy office 😉) – Use a tripod for your iPhone or camera…

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Marketing Tip: Skyrocket Your Email Open Rate

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Want to achieve a 50%+ open rate on your Christian email marketing campaigns? You have to RESEND and resend again to “non-opener” subscribers on your Christian email list. Resending your emails to people who didn’t open them increases opportunities for engagement, significantly improving your open rate. The best part is that it isn’t spammy because the person never saw or opened your email in the first place! People get busy. Inboxes get crowded. Your Christian email marketing campaigns get lost…

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Marketing Tip: Use Christian Content Creators

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As a faith-based brand, should you work with creators who don’t share your beliefs and values? While there are TONS of talented creators out there who can write excellent content, as a Christian business, ministry, or organization, there’s something special about working with ✨Christian content creators.✨ From understanding the audience better to creating tailored campaigns, here are 6 reasons why this might be the right choice for you: → First, faith-based content creators understand the importance of connecting your product…

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Marketing Tip: Host Webinars and Virtual Events

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Looking for ways to reach the broader Christian audience? Host webinars and virtual events! They offer you the opportunity to connect with people from all over the world and share ideas on topics that resonate with them the most. Additionally, webinars and virtual events are cost-effective and flexible, allowing you to reach a large number of people from the comfort and safety of your own home. If you’re looking for ways to establish yourself as an authority in your niche,…

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Marketing Tips: Build Partnerships in the Faith Community

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Do you want a guaranteed way to expand your reach to the Faith and Family audience? Partner with other Christian businesses, ministries, and organizations! By building mutually beneficial relationships with others in the faith community, you can cross-promote your products and services, reach new audiences, and grow your brand. Once you identify Christian partnerships that make sense for your brand, here are 3 ways to get the word out. 1️⃣ Email newsletter promotion: mention the brand partnership in your newsletter–and…

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Marketing Tip: Improve your Social Media ROI

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Do you want to improve your ROI on social media and see a better return on your time and money investment? If so, try implementing these 4 Christian marketing ideas into your social media strategy ⤵️ 1. Diversify Your Social Presence → We love Facebook, Instagram, and LinkedIn… but have you tried Twitter, Gab, and YouTube to promote your Christian brand? 2. Leverage Social Media Ads → By utilizing social media ads, you can target specific demographics and interests, ensuring…

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Marketing Tip: Influencer Marketing Another Way

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We talk a lot about partnering with Christian influencers to have them promote your product, service, or organization on their social media pages. But there’s another way to do Christian influencer marketing! Leveraging influencer takeovers can be a highly effective Christian marketing strategy to expand your reach and engage with your followers. By allowing influential Christian influencers to take over YOUR social media accounts, you can tap into their existing audience and leverage their credibility and influence. This not only…

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Marketing Tip: Talk to your audience

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Here’s how to use Christian podcasting to talk to your audience in new ways ⤵️ Audio marketing can be a valuable tool for Christian ministries, businesses, brands, and organizations. Podcasts are audio content that are usually generated around specific topic areas to engage with an audience. → A faith-based organization can use a podcast to discuss current matters in their industry and how they plan to tackle them. → A Christian ministry can use a podcast to share meaningful stories,…

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Marketing Tip: Talk to Your Audience

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Here’s how to use Christian podcasting to talk to your audience in new ways ⤵️ Audio marketing can be a valuable tool for Christian ministries, businesses, brands, and organizations. Podcasts are audio content that is usually generated around specific topic areas to engage with an audience. → A faith-based organization can use Christian podcasters to discuss current matters in their industry and how they plan to tackle them. → A Christian ministry can use a podcast to share meaningful stories,…

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Fundraising Video for Undone: A Redemption Story

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FrontGate Media’s Christian video production division, FrontGate Moving Pictures, filmed and produced a fundraising video for the upcoming feature film, Undone: A Redemption Story.  Watch it now by clicking the video above. Undone is the true story of a woman who by all appearances had achieved success in life, but who had secretly fallen deeply into a world of darkness and desperation. Her childhood circumstances and unresolved inner suffering led her to a life of drugs, alcohol, and prostitution.  Today she…

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