Marketing Tip: Social Caption Writing Tips

Social media is an excellent way to connect with the Faith & Family audience, promote your products, services, or opportunities, and build brand awareness and engagement.   But if you’re not careful, your social media posts can come across as boring or even annoying. So how can you make sure your posts are engaging?   ✨Write captivating captions.✨   A well-written caption can make all the difference in whether someone stops to read your post or scrolls right past it….

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Marketing Tip: What are your 2023 KPI’s?

As you prep for the new year, it’s important to think about what success looks like for you in 2023.     One way to define success with your Christian business or ministry’s marketing is to identify your KPI’s–or Key Performance Indicators. Some common KPI’s that organizations use to measure marketing success include: ✔️ Revenue growth ✔️ Revenue per client ✔️ Number of clients ✔️ Profit margin ✔️ Client retention rate ✔️ Customer satisfaction ✔️ New contracts signed ✔️ Average…

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Marketing Tip: ✨Repurpose Content✨

Want to save time? Want to save time? ✨Repurpose Content✨ Content repurposing not only decreases content creation hours, but it also provides more value to your audience. Here’s an example of how to repurpose content: 1. Create an e-book. While you are likely to be spending time and manpower creating value-rich resources for your audience, you can repurpose this content into an e-book or books for months–even years–depending on how long and in-depth it is. 2. Use your e-book as…

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Marketing Tip: Where to Advertise?

 When it comes to placing digital ads online, you have many options including….   ✔️Social Ads on platforms like Instagram, Facebook, Gab, LinkedIn, and YouTube ✔️Google Ads that show up in search results for specific keywords and topics ✔️Digital Display Ads on websites relevant to your brand and target audience(s) ✔️ and last but certainly not least DIRECT EMAIL of your ad to various subscriber lists   So how do you choose? Start by identifying your target audience(s) and where…

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Nano & Micro-Influencers are In!

So, you’ve probably heard of social media “influencers” before, but what about NANO & MICRO influencers?     These terms are relatively new & essential for Christian brands to understand. ➡️ A NANO influencer is a social media user with 100-10,000 followers. ➡️ A MICRO influencer is a social media user with 10,000-50,000 followers. ✅ BOTH offer excellent partnership opportunities for Christian ministries, organizations, and businesses. Although they have fewer followers than “macro” influencers (50,000+ followers), they are considered more…

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Marketing Tip: Clean Up Your Website

Is your website looking a little “dirty?”     One of the most important things you can do to keep your website operating at its best is to regularly “clean it up.”   Here are a few ways to clean your website to make sure it’s optimized for positive engagement: ✔️ Remove any old or outdated information (check old blog posts, event pages, etc.) ✔️ Fix any broken links (links that go to a 404 error page) ✔️ Remove or…

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Marketing Tip: 6 Tips for Event Marketing Success

Planning a successful event takes a lot of hard work, but it can be an extremely rewarding experience that can lead to social media engagement and increased brand awareness.     Here are a few tips to keep in mind if you’re thinking about marketing an event to the Faith & Family audience:   1️⃣ Start promoting your event early and make sure to use a variety of channels. 2️⃣ Create a stunning event website or landing page and post…

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Marketing Tip: Highlight Reviews & Testimonials

On average, 95% of consumers read reviews before making a purchase.   Needless to say, if you aren’t highlighting reviews and testimonials on your website, product listings, and throughout your marketing campaigns, it’s essential to START NOW! Reviews and testimonials provide potential customers with an unbiased look at your product, service, ministry, or brand. They are a powerful tool for influencing purchasing decisions and social media engagement and help build brand loyalty, customer confidence, and increase brand awareness. If you…

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Marketing Tip: Is Your Newsletter Boring?

Email newsletters are a fantastic way to stay in touch with your subscribers and keep them updated on what’s new with your brand! However, if your newsletter is boring, your subscribers will quickly lose interest and unsubscribe. So, how can you make sure your newsletter is engaging? First, mix up the content – include articles, images, GIFs, and even videos to keep things interesting. Second, use personalization features–for example, personalizing the subject line with the reader’s first name creates a…

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Marketing Tip: Don’t Doubt Digital Marketing

Do you feel something has changed and your faith-based digital marketing efforts just aren’t paying off?     As Christian Marketers, we’ve all been there at one time or another, and usually that means now is the time to switch things up. Digital marketing encompasses a wide range of strategies, including: ✔️Search Engine Optimization ✔️Pay-per-Click Advertising ✔️Social Media Marketing ✔️Content Marketing ✔️Direct Email Marketing ✔️Affiliate Marketing ✔️Influencer Marketing ✔️Social Media Advertising The list goes on! If you’re not seeing the…

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Marketing Tip: Start Blogging Now

If you’re not blogging for your ministry or business, you are missing out on some serious benefits… Here are 6 reasons why you should start a blog today: 1. Increase your website’s traffic: A well-written blog post can attract new visitors to your website and help you rank higher in search engine results. 2. Boost your leads and sales: By including Calls-to-Action (CTAs) in your blog posts, you can encourage readers to take the next step in their relationship with…

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Marketing Tip: Essential Elements of a Digital Ad

What makes a digital ad click-worthy? Here are a few things to keep in mind as you design an advertising campaign for your brand to increase awareness:   Whether you develop your ads in-house or use a Christian Ad Agency or Marketing Firm like FrontGate Media, your ads should: ✔️A good ad design should be eye-catching but not so busy that it’s confusing. ✔️The colors and overall look should be coordinated and pleasant to the eye. ✔️The ad should be…

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Marketing Tip: Start Holiday Marketing Early

  I know we’re all still enjoying Summer, but the holiday buying and giving season will be here before we know it. The best time to start planning your holiday and end-of-year giving campaigns is NOW.   Whether you’re offering a Christmas sale or running a year-end donation campaign, here are 3 things to start thinking about sooner than later:   1️⃣ Your message. Your message is essential–it’s how you stand out from all the other holiday campaigns to attract…

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Read the Worship Musician Magazine August 2022 issue now

Read the August 2022 issue of [WM] which is filled with six #BetterBySunday sections for worship leaders and their worship teams: Artists Songs + Repertoire Vocals Teams + Leadership Worship Guitar Player Worship Drums Bass + Keys Church Tech + Marketing Músicos Adoradores Worship Musician digital magazine is the leading source of worship team training and general music news for the worship leader or minister of music, and Christian Music fans delivered to more than 2,300,000 email subscribers monthly. WM…

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Marketing Tip: Produce Value-Driven Content

There is SO much content on the internet these days. That’s why it’s important to…   From YouTube videos to Instagram posts to website articles to the photos of your recent family vacation… 2.5 quintillion bytes of data is produced daily (that’s 2.5 followed by 18 zeros!) So, the question is… does your content add VALUE to the noise?   Value-driven content serves a purpose, whether to ✔️Educate ✔️Inspire ✔️Entertain ✔️Inform   Value-driven content can help build trust and relationships…

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