For those who don’t know, Spotify is a music streaming service offering streaming of selected music from a range of major and independent record labels, including Sony, EMI, Warner Music Group, and Universal.
Digital subscription services have been heralded as the hopeful business model that will save the music industry. In Rolling Stone’s recent interview with American Idol coach, Interscope Records CEO, and pop-culture maven Jimmy Iovine, he jumped on this digital distribution band wagon as well. (BTW – he’s amazing on Idol!)
The discussion about Spotify is as follows. This is perfect for music sites, music blogs, and publications. The integrations look great and the songs play.
HOWEVER when it comes to artist pages, Spotify Play Buttons are mostly good for Spotify, not for the artist. There is massive debate about Spotify’s artist compensation, or apparent lack of compensation, but here’s the summary:
- Your fan has arrived. You don’t need a streaming digital music service involved if you can sell them your own stuff.
- You can make a lot more money by pitching something other than a digital subscription service.
- Spotify creates the opportunity for people to discover your music. When they are on your site or in your app, they’ve already discovered you!
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