AnnJanette Toth Promoted to Senior Marketing Director
of Children’s Books and Tommy Nelson® Kids
(Nashville, Tenn.) – Thomas Nelson announced today that AnnJanette Toth has been promoted to senior marketing director for children’s books and Tommy Nelson® Kids.
Toth has been leading Tommy Nelson’s marketing efforts for the past eight years, directing marketing efforts for popular children’s authors including, Max Lucado, Sarah Young, Korie Robertson & Chrys Howard, Todd & Colton Burpo, Tim McGraw and many others. She has created and implemented plans for bestselling brands such as Really Woolly, Precious Moments, God’s Little Princess, Hermie, the International Children’s Bible® and Jesus Calling for Kids. During her tenure, books such as Heaven is for Real for Kids and many others have appeared on bestseller lists, including ECPA, CBA, New York Times, USA Today, and Wall Street Journal lists.
“AnnJanette’s marketing experience and strategy have been instrumental in driving results for our children’s products,” said Laura Minchew, senior vice president and publisher of Gift Books, Tommy Nelson®, and New Media at Thomas Nelson. “Over the past eight years, she has displayed an intense dedication to ensuring that our authors succeed and their books touch the lives and hearts of children. Her passion for our children’s products is undeniable.”
Before joining Thomas Nelson, Toth worked in the music industry for more than a decade. During that time, she worked with artists such as The Oak Ridge Boys, Amy Grant, Bill Gaither, and others, several of whom garnered Dove nominations and wins, as well as Grammy Award nominations. She is a proud graduate of Belmont University with a major in Business Administration.
About Thomas Nelson: Thomas Nelson is a world-leading publisher and provider of Christian content and has been providing readers with quality inspirational product for more than 200 years. As part of HarperCollins Christian Publishing, Inc., the publishing group provides multiple formats of award-winning Bibles, books, gift books, cookbooks, curriculum and digital content, with distribution of its products in more than 100 countries. Thomas Nelson is headquartered in Nashville, TN. For additional information visit www.thomasnelson.com.